Join us for the fifth episode of our EBstars Podcast! This episode, we are welcoming Shu Hu – Senior HR and Employer Branding Manager at Trip.com! She will share the intricacies of her journey and what she discovered when investigating different markets!

Here’s what’s in store for you this episode:

• Discover how Trip.com went from a Chinese sensation to a global travel titan, and the insane speed at which they’re expanding.
• Meet Shu Hu and her teammate, the dynamic duo taking on global branding challenges with the power of teamwork and caffeine.
• Learn the secret sauce behind localizing content for different markets while keeping the global brand voice consistent. Spoiler: Japan loves Twitter!
• See how they measure success with a mix of followers, ratings, and engagement metrics that would make any data nerd swoon.
• Find out why ChatGPT is Shu Hu’s best friend and how AI is revolutionizing their content creation process.

Interested in seeing more? Visit our YT Channel!

Contact our guest: Shu’s LinkedIn
Contact our host: Barbara Zych, PhD’s LinkedIn