Ready to shake up your employer branding?

Join us as we dive into the WILD world of Guerrilla Marketing with Igor Trofimov from Make Love Agency. He’s sharing 5 jaw-dropping examples of how companies have used creativity and surprise to attract top talent.

Here’s what’s in store in this episode:

• What is Guerrilla Marketing?
• Case Study 1: X-ray Luggage Surprise (Target the unexpected to go viral)
• Case Study 2: The Broken Coffee Machine Code (Attract specific skills with targeted messaging)
• Case Study 3: Pirated Photoshop… But Not Really (Meet your audience where they are)
• Case Study 4: The Gender-Revealing Photo Booth (Surprise and delight your audience)
• Case Study 5: The Curious Case of the €1 Euro Payment (Leave hidden messages for the curious)
• Bonus Examples: Apple, Volkswagen, and More!
• Why Igor loves Guerrilla Marketing
• How to get started with Guerrilla Marketing

Key Takeaways:

• Guerrilla marketing doesn’t have to be expensive, but it DOES require creativity.
• Think about the “shareability” factor to maximize impact.
• Understand your target audience intimately.
• Don’t be afraid to break the rules and go beyond the brand book.
• Embrace insights and creative methodologies like lateral thinking.

Whether you’re a seasoned employer branding pro or just starting out, Igor’s insights will inspire you to think outside the box. Ready to get unconventional? Hit that play button and let’s get started!

Contact our guest: Igor Trofimov’s LinkedIn
Contact our host: Barbara Zych, PhD’s LinkedIn