Dominika Rosłon
This is a 5-bullet weekly pit stop for all interested in effective employer branding #92
Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!
1. A GLOBAL EMPLOYER BRANDING FESTIVAL TO ATTEND. ✨
The Global Employer Branding Festival 2023 is coming. ?
The online event will run from 28 to 29 November inclusive, covering 3 regions – EMEA, AMERICAS and APAC.
Talented professionals from different corners of the world will touch every heart and share their case-studies, success stories, hands-on experience and inspiration.
It is a great opportunity to exchange knowledge, network and celebrate success. ?
Join us & spread the word!
? Hurry up & book your seat here: https://www.employerbrandingstars.com
? Join the event community on LinkedIn here
#employerbranding #festival #ebstars2023 #EMEA #AMERICAS #APAC
2. A BRAND TO FOLLOW: Make a difference with ING. ?
In September 2023 @ING launched a global employer brand campaign ‘Make it your job’.
It appeals to ambitious jobseekers worldwide, who value purpose & freedom in their work.
What is interesting about the campaign?
?It highlights the ING’s strategy & company purpose which lies in empowering people to stay a step ahead in life & business aa well as making a difference for people & the planet.
?It is built on ING’s EVP – making impact in a collaborative & friendly work environment.
Discover how you can make a difference for millions of customers, our planet & society with ING.
#employerbrand #customerbrand #leadership #assessment #talentmanagement #workculture #workatmosphere #trust #transparency #accountability
3. EMPLOYER BRANDING TRENDS TO CONSIDER IN 2023. ?
On average, companies have 44 days to convince new hires to stay.
According to @BambooHR, once 1st impressions are made, it’s hard to move past them. Nearly 2/3 of employees (62%) say their impressions of their company from the 1st day at work are still accurate, with 60% agreeing that 1st impressions are hard to change.
The research lists the new hires’ biggest frustrations, which include:
- No clear points of contact for questions (65%)
- Not enough training on company products/services (62%)
- Lack of access to essential tools (58%)
- Technology issues (e.g., malfunctioning computers, lack of setup, etc.) (51%)
- Not having a single person acting as an onboarding guide (50%)
- No clear manager (44%)
Dive deeper into the BambooHR research findings and discover how employees feel about onboarding.
#strategies #recruiting #newhires #onboarding #buddyprogram #coacheesystem #employeexperience #training #tools #technology #retention #turnover #hybrid #remote #rto
4. A PODCAST TO ENJOY: The ‘wow’ factor: Rethinking employee onboarding & retention. ?
A very insightful dive into the art & science of employee onboarding with Erica Gordon-Roberts, Director of HR at LookListen and Erin Rice, Employee Onboarding podcast host.
In the Employee Onboarding podcast episode you will gain the insights on:
?how to create ‘wow moments’ for new hires and enrich your company culture;
?how the concept of ‘pre-boarding’ works;
?what actionable insights & strategies can elevate your onboarding game and what role AI plays in onboarding.
#podcast #onboarding #preboarding #ai #technology #employeejourney #talentmanagement #companyculture #learning #adaptation #employeesatisfaction #retention #remote #hybrid
5. A TOOL TO USE: Social media AI features. ?
Discover some new AI features to appear on social media:
- LinkedIn is implementing AI features, incl. advertising campaigns with a new ad creation tool called Accelerate, which will automate the entire campaign creation process by providing your website’s URL.
- Facebook will also offer generative AI features to its advertisers. These will include background generation (creating multiple backgrounds to complement product images), image expansion (adjusting creative assets to fit different aspect ratios), and text variations (generating multiple versions of ad texts based on advertiser’s original copy).
? Learn more about the coming AI features here
#tool #ai #socialmedia #campaigncreation #ad #features
A BONUS PIECE FOR YOUR BRAIN ?
‘Experience, Inc.: Why companies that uncover purpose, create connection, and celebrate their people will triumph’ book you should read
How do you create a winning employee experience?
The author Jill Popelka shares a hands-on guide to building a sustainable, productive, and exciting workplace centered around the most critical driver of business success: employees. The book is full with practical resources to improve employee productivity & impact as well as tips on creating a culture that works for the organization and its people. ??
#employeeexperience #workplaceculture #companypurpose #employeeproductivity #employeeengagement #impact #jobsatisfaction #retention #turnover #teambuilding #businesssuccess #book
Check out the previous newsletter here.
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Let’s grow together! ❤️
