This is a 5-bullet weekly pit stop for all interested in effective employer branding #91

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: GE HeathCare reimagines its brand. ?

In April 2022 @GE HealthCare reimagined its brand as more human-centric, innovative and bold. It partnered with @Interbrand. The new GE HealthCare’s purpose emerged as ‘To Create a World Where Healthcare Has No Limits’.

How was shaping the new brand identity approached?

? The visual an& verbal experience principles emphasize humanity over technology, compassion over efficiency, and put providers & patients at the center of the brand.

? The iconic GE logo combines a modern wordmark treatment & the compassion purple color; the photography pictures people as heroes and the language speaks with warmth & empathy.

?The process consisted of 20+ work streams incl. messaging, brand architecture, ESG, financial modeling, quantitative global research – looking at customer, investor, employee & stakeholder perceptions of the GE brand – and a global online feedback survey engaged its 50,000 employees.

Read on to find out more.

 

#employerbrand #customerbrand #companypurpose #brandresearch #workplace #brandarchitecture #talentengagement #esg #humancentric #evp

2. ACTIVATIONS TO FOLLOW: NHS England implements fit & proper persons’ tests for executives. ?

@NHS England introduces fit and proper persons’ tests for executives.

According to NHS, the purpose of the test is to strengthen individual accountability & transparency for board members as well as to enhance the quality of leadership within the organisations.

What is interesting about this measure?

?The framework will be applied to all new board-level appointments or promotions and annual assessments in future.

?The test will include social media checks and 6 years of references.

Find more details on the NHS new measure here. Isn’t it a great example for other industries to follow?

#employerbrand #customerbrand #leadership #assessment #talentmanagement #workculture #workatmosphere #trust #transparency #accountability

3. EMPLOYER BRANDING TRENDS TO CONSIDER IN 2023. ?

Unprecedented times, disruptive changes, new technology and evolving talent needs.

How can employer branding help you tackle the big challenges of the future?

What trends will be crucial for attracting and retaining talent?

What tools, processes and best practices are worth considering?

Explore the Future of Employer Branding 2023 report to be prepared for the long run.

In the report you’ll find:

? an integrative review of the employer brand status with the focus on different industries & regions;

? statistics/resources/analytics around employer branding;

? expert comments from different corners of the world;

? best practices, tools, tips & tricks, references to the best case studies worldwide.

Visit the report page to dive into the research findings.

#globalworkforce #employerbranding #thefutureofwork #talentattraction #retention #talentneeds #trends #industries #regions #2023 #ebnavi #ebi

4. A PODCAST TO ENJOY: How to keep your reputation as an employer of choice in times of change. ?

A very insightful dive into keeping your reputation as an employer of choice in times of change with Tina Holmes, Director of People & Culture and Operations at Amorelie and Georgiana Ghiciuc, The Inside Podcast host.

In The Inside Podcast episode you will gain the insights on:

?how to go beyond commercial aspects & breaking taboos when building your employer brand;

?how to make employees feel safe and why transparency matters;

?how to impact change in diversity & inclusion.

#podcast #employerbrand #employerofchoice #transparency #dei #worklacebalance #wfh #wfo #employeeengagement #wellbeing

5. A TOOL TO USE: Email templates to reach talent. ?

Discover a collection of visually appealing and well-crafted email templates, campaigns, and newsletters from various companies and industries from @Really Good Emails.

You may use them in your outreach to talent.

Check this source of inspiration and let us know if you like it. ?

#tools #sources #templates #campaigns #newsletters #talent

A BONUS PIECE FOR YOUR CAREER ? 

What is great about employer branding? We are in demand across the globe! Check the job openings we have recently spotted: 

? Poland: Śnieżka is looking for an Employer Branding Specialist HERE

? India: Novo Nordisk is looking for a Regional Employer Brand Lead HERE

? Portugal: Emma is looking for an Employer Branding Intern HERE

? China: Continental is looking for an Employer Branding & Communications Specialist HERE

#keepgrowing #ebjobs #career 

 

Check out the previous newsletter here.

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️