This is a 5-bullet weekly pit stop for all interested in effective employer branding #93

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: AND-E increases its brand recognition. ?

@Aioi Nissay Dowa Europe (@AND-E) wanted to increase its 800- person headcount but its biggest challenge was the lack of brand recognition in the UK.

In partnership with BrandPointZero, AND-E developed a brand framework along with the company purpose, vision & mission and presented them at an all-employee roadshow in March 2022. Over 50 employees were featured in the project, titled ‘The Best Insurance Company You’ve Never Heard Of’.

 What is interesting about the project?

? The employer brand research included 12 leadership interviews and 5 employee focus groups.

? In addition, the people & culture strategy was developed, the rewards package was reviewed.

?The internal hires increased from 24% to 30% and there was a significant reduction in the recruitment costs.

?No changes to the attrition rate took place, which was positive in a tight labour market, and the agency hires went down from 28% to 10%.

Read on to find out more and check the company’s positioning on LinkedIn.

 

#employerbrand #customerbrand #brandrecognition #recruitment #newhires #retention #companypurpose #vision #mission #brandresearch #attrition #peoplestrategy #culture #rewards

2. AWARDS TO APPLY FOR: EBstars Awards 2023. ?

Woohoo! You asked, we delivered. ?

The deadline for entering the EBstars Awards 2023 has been extended till 30 October.

Have your company get its employer branding, HR, communications processes assessed for free and become awarded. Special titles are waiting to highlight your company’s strong areas and achievements!

The winners will be announced at the EBstars Festival 2023 which will run online from 28 to 29 November inclusive, covering 3 regions – EMEA, AMERICAS and APAC. 

Hurry up and take these 3 simple steps to become awarded:

1. Register at ebnavi.com https://app.ebnavi.com/en/register
2. Fill in the EBnavi survey and submit it by 30 October 2023.
3. Get a free ticket for the EBstars Festival 2023 and watch the winners at the Awards Ceremony.

#employerbranding #ebstars2023 #festival #awards #employerofchoice #brandassessment #survey

3. EMPLOYER BRANDING TRENDS TO CONSIDER IN 2023. ?

According to a @Gallup survey, 58% of employees say their companies have asked them to take on additional responsibilities.

Employers look to their current workforce to fill the gaps of essential job openings that remain unfilled.

Employees also pointed out that they:

• 5x as likely to feel burned out at work very often or always
• 55% more likely to watch for or actively seek a new job
• 39% less likely to be engaged at work
• half as likely to think their employer cares about their wellbeing

Employers are in danger of overloading their employees, leading to increased sick days, disgruntled employees & departures, making their workforce problems even worse than before.

What is the solution?

Dive deeper into the Gallup research findings and learn how to maximize human potential in sustainable ways.

#overload #exhaustion #burnout #absenteeism #wellbeing #employeexperience #talentmanagement #humanpotential #employeeengagement #retention #turnover #attrition

4. A PODCAST TO ENJOY: How to strategically enable a global contingent workforce program. ?

A very insightful dive into enabling the global contingent workforce with Kerry Kiley, Head of Extended Workforce Program Management at Workday and Jess Richter, Workday Podcast host.

In the Workday Podcast episode you will gain the insights on:

?how to manage the contingent workforce locally & globally;

?what associated benefits to your contingent workers are;

?how technology can optimize the workforce management.

#podcast #strategy #contingentworkforce #talentmanagement #workforceplanning #culturalneeds #policies #compliance #technology

 

5. A TOOL TO USE: An onboarding checklist.  ?

Discover an onboarding checklist from @BambooHR which documents essential tasks from collecting tax forms to scheduling intro meetings. Not only your company will align around best practices, but you’ll also provide a consistent, thoughtful experience for all new hires.

Check it here and let us know if you find it useful. ?

#tools #checklist #onboarding #newhires #buddy #orientation #employeeexperience #retention

A BONUS PIECE FOR YOUR CAREER ? 

What is great about employer branding? We are in demand across the globe! Check the job openings we have recently spotted: 

? Poland: GBS is looking for an Employer Brand Manager HERE

? South Korea Philips is looking for an Employer Branding & Recruitment Marketing Intern HERE

? Germany: instagrid is looking for an Employer Branding Specialist HERE

? China: Bosch is looking for an Employer Branding & Young Talent Attraction Consultant HERE

#keepgrowing #ebjobs #career 

 

Check out the previous newsletter here.

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