Dominika Rosłon
This is a 5-bullet weekly pit stop for all interested in effective employer branding #89
Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!
1. A GLOBAL EMPLOYER BRANDING FESTIVAL TO ATTEND. ✨
The Global Employer Branding Festival 2023 is coming. ?
The online event will run from 28 to 29 November inclusive, covering 3 regions – EMEA, AMERICAS and APAC.
Talented professionals from different corners of the world will touch every heart and share their case-studies, success stories, hands-on experience and inspiration.
It is a great opportunity to exchange knowledge, network and celebrate success. ?
Join us & spread the word!
? Hurry up & book your seat here: https://www.employerbrandingstars.com
? Join the event community on LinkedIn here: https://www.linkedin.com/events/employerbrandingstarsfestival207066500716428767232
#employerbranding #festival #ebstars2023 #EMEA #AMERICAS #APAC
2. ACTIVATIONS TO FOLLOW: Pret A Manger goes after employees. ?
In March 2023 @Foundever launched a new YouTube channel ‘Water Cooler Moments’ to illustrate their EVP and increase brand awareness around the rebrand.
The YouTube series unveils how the employer fully embraces the company culture at all levels and how the moments that matter happen in the daily interactions between employees.
The innovative approach to 1:1 interview keeps the emotional side of the associates’ personal & professional journey, while adding a twist of entertainment that pulls people in.
What can be highlighted about the campaign?
?No one in the customer experience industry has done anything like ‘Water Cooler Moments’ before.
?Since launch, the series has organically gained over 54,000 impressions, an average impression CTR of 4%, 545.2 hours of watch time. Additionally, Foundever has seen an increase in CTR from episode to episode.
? The campaign has also increased the brand affinity and brand awareness. Candidates have mentioned being inspired by the stories to apply.
Join the Water Cooler Moments and check the company positioning on their website.
#employerbrand #customerbrand #talentengagement #recruitment #candidateexperience #rebranding #brandawareness #brandaffinity #evp #herocontent #socialmedia #employeeexperience
3. PEOPLE STRATEGY TRENDS TO CONSIDER IN 2023. ?
According to Lattice’s 2023 State of People Strategy Report, 40% of HR professionals surveyed said that talent acquisition was a top priority in 2021.
By 2022, that number had dropped to 17%. Recruiting has gone from HR’s 2nd highest priority to its 8th. Teams are reinvesting in engagement and diversity, equity, inclusion, and belonging.
Knowing where high-performers invest their time & money can be a learning exercise for HR teams struggling to meet their goals:
- Linking compensation and performance.
- Combating bias in performance reviews.
- Implementing compensation transparency & equity.
- Building clear employee growth paths.
Dive deeper into the Lattice research findings on people strategy and let us know about your top priorities for this year.
#peoplestrategy #employeeretention #recruitment #attrition #turnover #compensation #performance #transparency #equity #employeegrowth #careerpaths
4. A PODCAST TO ENJOY: Promotion, motivation, commitment & retention. ?
A very insightful dive into promotion, motivation, commitment & retention with Ben Hanowell, People Analytics Research Director at ADP Research Institute and Matt Alder, Recruiting Future podcast host.
In the Recruiting Future podcast episode you will gain the insights on:
?how to use data to analyze the labor market;
?what correlation between employee motivation and commitment index is;
?why having a good bench is important.
#podcast #peoplenanalytics #data #labourmarket #talentacquisition #retention #promotion #loyalty #commitmentindex #careerdevelopment
5. A TOOL TO USE: HR budgeting guide. ?
Discover a source of truth on workplace flexibility for every company worldwide.
The @FlexIndex today covers 100M employees across 6,731 companies.
Check the website and let us know how you find it. ?
#tools #sources #data #workplaceflexibility #fulltime #remote #hybrid #wfa #rto #companyculture #workplacestrategymodels #flexindex
A BONUS PIECE FOR YOUR CAREER ?
What is great about employer branding? We are in demand across the globe! Check the job openings we have recently spotted:
? Poland: Absolvent Group is looking for an Employer Branding Specialist HERE
? UK: Michael Page (for a Public Sector client) is looking for an Employer Value Proposition & Employer Brand Consultant HERE
? Malta: Evolution is looking for an Employer Branding & Marketing Lead HERE
? USA: BairesDev is looking for an Employer Branding Trainee HERE
#keepgrowing #ebjobs #career
Check out the previous newsletter here.
Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.
Let’s grow together! ❤️
