This is a 5-bullet weekly pit stop for all interested in effective employer branding #88

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: McDonald’s and Disney evoke nostalgia. ?

 

Nostalgia marketing is a hot trend for 2023.

@McDonald’s and @The Walt Disney Company has partnered for a new ‘As Featured In’ campaign which features the restaurant appearing in films we know and love! ?

What can be highlighted about the campaign?  

? Playing on nostalgia, intense emotions & rapid brand recognition, the campaign enhances the customer brand and entertains for commercial gain.

?The campaign evokes positive feelings towards the brand, making us consider it as the right choice of employer in the future.

Enjoy the campaign and let us know what your favourite scene is.

#employerbrand #customerbrand #nostalgiamarketing #recruitment #talentacquisition #customerexperience #candidateexperience #brandrecognition #commercial

 

2. ACTIVATIONS TO FOLLOW: Pret A Manger goes after employees. ?

In a post-pandemic landscape where people are still working from home, @Pret A Manger is rethinking its business model and is expanding hard into market towns, airports & motorway service stations.

? @Pret A Manger goes where employees are and believes that the WFH trend is here to stay and that most people are in the office only 3-4 days a week.

Learn more about the Pret’s business model here.

#employerbrand #customerbrand #businessmodel #employeeexperience #workfromhome #returntotheoffice #remotework #policies #commuting 

3. WORKPLACE STRATEGY MODELS TO CONSIDER IN 2023. ?

The Future of Work is shaping and companies are scrambling to manage multiple changing inputs at once: employee needs, new geographic patterns, macroeconomic trends & tight hiring markets.

@Gable introduces the Workplace Strategy Spectrum which highlights 13 companies with different sizes, policies, and in-person requirements. Their strategies show the diversity of workplace models any company can adopt, though surely there are more models to follow.

As for the statistics on RTO & flexible work, a few ones are worth mentioning:

1. 88% of employees quote work-life balance as the primary reason they prefer flexible work arrangements.
2. 80% of bosses regret their initial RTO decisions and wish they approached their plans differently if they had a better understanding of employee data.
3. 42% of companies with mandated office return policies experienced 42% higher than expected attrition levels.

Dive deeper into the workplace models and let us which one appeals to you.

#workplacemodels #strategies #flexibility #worklifebalance #returntotheoffice #remotework #hybridwork #employeeexperience #employeeneeds #hiring #attrition #retention #2023

4. A PODCAST TO ENJOY: When your organization is famous for your employer brand. ?

A very insightful dive into managing an employer brand at a company, famous for its unique culture, with Sergio Ezama, Netflix Chief HR Officer and Jorgen Sundberg, The Employer Branding podcast host.

In The Employer Branding podcast episode you will gain the insights on:

?what it is like to run employer branding at a company with a reputation for its unique approach to company culture;

?how to communicate your employer brand story and connect to talent;

?how to successfully compete for talent with large competitors.

#podcast #employerbrand #uniqueapproach #companyculture #entertainmentindustry #globalexpansion #talentattraction #marketcompetition #warfortalent #storytelling

 

5. A TOOL TO USE: HR budgeting guide. ?

Check McLean & Company’s HR budgeting guide which helps to map a company’s approach to budgeting and explore key budgeting elements and application considerations for HR.

? Check it here and let us know if you find it helpful.

#tools #guide #budgeting #hr #expenses #spending #benefits #strategy #data #analytics

A BONUS PIECE FOR YOUR BRAIN: ‘Purpose Mindset’ book you should read? 

How does @Microsoft inspire employees and alumni to change the world?

The author Akhtar Badshah unveils innovative strategies Microsoft pioneered. It has created a virtuous cycle of giving & volunteerism that has benefited the company and fulfilled its employees. The book examines how this culture of giving, that has been successful at Microsoft regarding job satisfaction, recruiting & employee retention, can be duplicated in your own work life. ??

Check out the previous newsletter here.

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️