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5 things you want to know from the last week in employer branding #87

Dominika Rosłon2023-09-15

This is a 5-bullet weekly pit stop for all interested in effective employer branding #87

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

1. A BRAND TO FOLLOW: Come make MAGIC with Changi Airport. ?

@Changi Airport Group (CAG) has recently launched a new employer brand campaign to inspire talent to join the company and together create magic in every aspect of its business.

What is interesting about the campaign?

?It runs under the #IMCAG hashtag (‘I AM CAG’), an anagram of the word #MAGIC. This idea was brought by an employee during the in-house brainstorm session.

?It sets talent on a journey through CAG’s offices, airport terminals & the airside. It also captures the spirit of innovation & employee collaboration.

?The video features some of Changi’s latest innovations such as the autonomous auto-dolly at the airside, baggage tracker, and the use of robotics.

Enjoy the fantastic campaign and check the company positioning on the careers website.

#employerbrand #customerbrand #recruitment #sourcing #talentengagement #innovation #technology #employeecollaboration #workculture #values

2. ACTIVATIONS TO FOLLOW: Games24x7 builds an all-inclusive workplace. ?

@Games24x7, India is building an all-inclusive workplace for its employees.

What initiatives can be highlighted in this respect?

?The employer is taking efforts to improve its diversity & inclusion ratio. It has about 25 % of female employees and it works towards increasing this ratio further.

? The company encourages women’s leadership in technology. It has extended parental leave, offers hybrid work options to provide flexibility and assesses pay for gender parity on a regular basis.

?It has launched programs to reskill women re-entering the workforce, organizes workshops for women leaders and sets up mothers’ rooms at work.

Read on to find out more and check the company positioning on their website.

#employerbrand #customerbrand #dei #employeeexperience #genderparity #paygap #workplace #hybrid #remote #flexibility #ratio #parentalleave #reskilling #upskilling

3. EMPLOYER BRANDING TRENDS TO CONSIDER IN 2023. ?

Unprecedented times, disruptive changes, new technology and evolving talent needs.

How can employer branding help you tackle the big challenges of the future?

What trends will be crucial for attracting and retaining talent?

What tools, processes and best practices are worth considering?

Explore the Future of Employer Branding 2023 report to be prepared for the long run.

In the report you’ll find:

? an integrative review of the employer brand status with the focus on different industries & regions;

? statistics/resources/analytics around employer branding;

? expert comments from different corners of the world;

? best practices, tools, tips & tricks, references to the best case studies worldwide.

Visit the report page to dive into the research findings.

#globalworkforce #employerbranding #thefutureofwork #talentattraction #retention #talentneeds #trends #industries #regions #2023 #ebnavi #ebi

4. A PODCAST TO ENJOY: People-first employer branding. ?

A very insightful dive into people-first employer branding with Riley Stefano, Employer Brand Marketing Team Lead at Datadog and Janine Ramirez, EX Experience podcast host.

In the EX Experience podcast episode you will gain the insights on:

?why to invest in employer branding and brand champions;

?how to spot brand ambassadors;

?how to elevate your storytelling and measure your EB success.

#podcast #employerbranding #peoplefirstapproach #storytelling #advocacy #brandambassadors #data #metrics #businessoutcome

5. A TOOL TO USE: ‘R U OK’ work resources. ?

Discover free resources, including videos, posters, presentations, practical guides which can be used in workplaces to promote mental health & wellbeing and support those who might be struggling.

Are You Okay Day is an annual observation in Australia, celebrated on the 2nd Thursday of every September. This year, it falls on 14 September. Why not to introduce such initiatives at your company?

Check these resources and let us know if you find them helpful.