Dominika Rosłon
This is a 5-bullet weekly pit stop for all interested in effective employer branding #86
Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!
1.AWARDS TO APPLY FOR: EBstars Awards 2023. ?
Isn’t that exciting?
Every company obtains a unique opportunity to get its employer branding, HR, communications processes assessed for free and become awarded. Special titles are waiting to highlight your company’s strong areas and achievements!
The deadline is approaching and it is 31 August 2023. We will announce the winners at the EBstars Festival 2023 which will run online from 28 to 29 November inclusive, covering 3 regions – EMEA, AMERICAS and APAC.
Hurry up and take these 3 simple steps to become awarded:
- Register at ebnavi.com https://app.ebnavi.com/en/register
- Fill in the EBnavi survey and submit it by 31 August 2023.
- Get a free ticket for the EBstars Festival 2023 and watch the winners at the Awards Ceremony!
https://employerbrandingstars.com/
https://app.ebnavi.com/en/register
#employerbranding #festival #ebstars2023 #awards #employerofchoice #brandassessment
2. ACTIVATIONS TO FOLLOW: Harro Höfliger opts for a creative recruitment strategy. ?
@Harro Höfliger’s new recruitment campaign has been running at full speed for a few months now focusing mostly on technical occupations such as electrical engineering, control technology, IT, robotics, etc.
What is interesting about the campaign?
? The campaign is playing around the fact that Harro Höfliger may be not yet well known to some candidates and, therefore, currently not regarded as a potential employer.
?Besides online channels, a subway, numerous billboards, buses display the recruitment campaign.
Learn more about the campaign and check Harro Höfliger’s positioning on their website.
https://harrowho.com/en/ (company website)
#employerbrand #customerbrand #recruitment #talentacquisition #techtalent #sourcing #candidateexperience #candidatejourney #onlinechannels #offlinechannels
3. EU DIGITAL SERVICES ACT 2023 TO CONSIDER. ?
The European Parliament has recently passed the EU Digital Services Act 2023 which comes into effect in February 2024.
The law will apply to any digital operation serving the EU, forcing them to be legally accountable for fake news, manipulation of shoppers, criminal activity including child abuse & others.
The new rules are themed around 5 key issues, including online disinformation and other societal risks. These include:
- Illegal products.
- Illegal content.
- Protection of children.
- Racial & gender diversity.
- Ban on ‘dark patterns’.
Read on for more details and visit the EU website for the legal text.
https://eur-lex.europa.eu/eli/reg/2022/2065/oj (EU legal text)
#digitalservices #socialmedia #content #racialdiversity #genderdiversity #socialrisks #disinformation #EU #law #protection #act #penalties #2023
4. A PODCAST TO ENJOY: Parenting & work ?
A very insightful dive into parenting & work with Lydia Kiesling, author of ‘Mobility’ and Helen Petersen, Work Appropriate podcast host.
In the Work Appropriate podcast episode you will gain the insights on:
?how to find passion & fulfillment in the workplace or outside of work;
?how to manage sandwich generation situations;
?how to make career goals & family goals happen at the same time.
https://crooked.com/podcast/big-working-parent-questions-with-lydia-kiesling/
(podcast episode)
#podcast #parenting #worklifebalance #sandwichgeneration #careerpaths #workplace #familygoals #fulfillment #salary #benefits
5. A TOOL TO USE: Automated Hiring Manager videos. ?
Some researches indicate that when candidates have a chance to ‘meet their boss’, they are more likely to submit their applications.
SparcStart has developed a technology to automate the creation of videos and their placement in job descriptions on career sites regardless of the ATS or career site used.
We find it a great idea to have hiring managers on video explaining the aspects of a job they are hiring for.
? Learn more about this feature and let us know what you think.
#tools #sparcs#technology #employerbrand #hiring #automatedvideos #jobdescriptions #careerwebsite #ats #candidateexperience #candidateengagement #applicationrate #credibility #authenticity
A BONUS PIECE FOR YOUR BRAIN ? “The Retention Revolution book you should read
How to keep employees connected to your company?
The author Erica Keswin makes us rethink the nature of work, employees & workplaces. She brings new powerful concepts that drive organizational success. The book is full of actionable case studies and research that prove how transforming old ideas into new beginnings is good for people & business and can help us form deep connections with employees (and even potential employees). ??
https://www.amazon.com/Retention-Revolution-Surprising-Employees-Connected/dp/1265158681
#retention #loyalty #employeeengagement # attrition #workplace #employeeperformance #organizationalsuccess #transformation #agile #talentmanagement #strategu #book
Check out the previous newsletter here.
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Let’s grow together! ❤️
