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5 things you want to know from the last week in employer branding #85

Dominika Rosłon2023-08-25

This is a 5-bullet weekly pit stop for all interested in effective employer branding #85

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

1.A GLOBAL EMPLOYER BRANDING FESTIVAL TO ATTEND ✨

We are delighted to share the fantastic news with you!

The Global Employer Branding Festival 2023 is approaching. ?

The event will take place online and will run from 28 to 29 November inclusive, covering 3 regions – EMEA, AMERICAS and APAC.

Talented professionals from different corners of the world will touch every heart and share their case-studies, hands-on experience and inspiration.

It is a great opportunity to exchange knowledge, network and celebrate success. ?

Join us & spread the word!

? Book your seat here: https://www.employerbrandingstars.com

? Join the event community on LinkedIn here:

https://www.linkedin.com/events/employerbrandingstarsfestival207066500716428767232

Employer Branding Stars Global Festival

#employerbranding #festival #ebstars2023 #EMEA #AMERICAS #APAC

2. A BRAND TO FOLLOW: Kärcher invites us to create WOW moments together ?

@Kärcher has just launched its new employer brand campaign ‘We are the Kärchers. Wanna WOW with us?’. The campaign opens doors to talent & new opportunities, focusing on diversity.

What is interesting about the campaign?

? The campaign features the Kärcher employees from all business units, gives real insights into their day-to-day work and tells their personal WOW stories.

?The new employer brand refers to the ‘Bring back the WOW’ product campaign, which has been successful for some years now.

?The campaign has been developed in 8 months. The communication strengthens the sense of togetherness among employees and focuses on the company’s purpose ‘Renew to sustain’.

Enjoy the campaign and check the company positioning on their careers website.

https://www.youtube.com/watch?v=QYcgFAWLWEI (campaign)

https://www.kaercher.com/uk/inside-kaercher/careers.html (article)

Karcher ad

#employerbrand #customerbrand #dei #careeropportunities #employeeexperience #candidateexperience #talentengagement #retention #loyalty #awareness #togetherness #values

3. MIDYEAR HR TRENDS 2023 TO FOLOW ?

Are you looking to contribute meaningfully to your organizations by better attracting, developing & retaining talent?

@ Sullivan Benefits highlights the HR trends to follow during the second half of 2023. Some include:

Continued labor & talent challenges. Employers should continually monitor employment trends to stay competitive in today’s evolving market.
Remote, hybrid & in-person work. The debate around work arrangements & locations is heating up. Many employers are ready to return to pre-pandemic norms. However, they have to meet employees’ shifting needs when competing for top talent.
Workplace concerns about AI. Employers are supposed to stay up to date on recent AI developments. Moreover, they need to consider any potential issues with such technology as it also carries unique risks.
Winning over Gen Z. Gen Zers are taking up a larger share of the labor market. Therefore, attraction, retention & other employment initiatives should focus on how to best win over the newest generation in the workforce.
Prioritization of skills-based hiring. While specific qualifications may be valuable for some roles or industries, HR professionals should consider candidates based on desired skills rather than experience or education.

? Dive deeper into the 2023 Midyear HR Trends. Follow these forward-thinking strategies to maintain a competitive edge moving into 2024.

https://www.sullivan-benefits.com/wp-content/uploads/2023/07/2023-Midyear-HR-Trends.pdf (research)

Employees in the office

#globalworkforce #tallentattraction #recruitment #talentneeds #hybrid #remote #workplace #AI #technology #risks #genz #trends

4. A PODCAST TO ENJOY: Attracting the next generation with a better story ?

A very insightful dive into attracting the next generation with Josh Zolin, CEO of Windy City Equipment Service and Ryan Englin, Talent Tackle Box podcast host.

In the Talent Tackle Box podcast episode you will gain the insights on:

? how to share stories & experiences to inspire young individuals to pursue careers in the trades in the face of technological advancements;

? what businesses can do to contribute to the local community to attract & retain talent;

? how to build relationships with schools & career counselors to support the next generation.

https://podcasts.bcast.fm/e/1np4yl1n-attracting-the-next-generation-with-a-better-story-with-josh-zolin (podcast episode)

Talent tackle box

#podcast #storytelling #youngtalent #nextgeneration #talentattraction #campusrecruitment #retention #careerpaths

5. A TOOL TO USE: Gender decoder for job ads?

Discover a free gender decoding tool which allows you to quickly check whether your job advert has subtle linguistic gender-coding that has a discouraging effect.

? Check your ads here and let us know if you find this tool helpful.

http://gender-decoder.katmatfield.com/

Gender Decoder fo Job Ads