This is a 5-bullet weekly pit stop for all interested in effective employer branding #75

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Make an impact at Conagra Brands. ?

@Conagra Brands has recently launched a new employer brand campaign, encouraging talent to make Conagra the next destination on their career journey.

In April 2023 the company was recognized as one of America’s Greatest Workplaces for Diversity by Newsweek. Conagra’s diversity & inclusion efforts support 3 key drivers of representation and retention: recruitment, advocacy & development.

WHY TO DO THIS?

?The campaign communicates a genuine reflection of the company EVP to candidates & employees, picturing career opportunities and an impactful & inclusive culture in the food industry.
?Having DEI among EVP pillars increases the company attractiveness for talent & current or prospective customers.

Here is a taste of what Conagra Brands offer. Enjoy it and explore the brand positioning on the careers website.

#employerbrand #customerbrand #evp #talentacquisition #recruitment #warfortalent #companyculture #purpose #employeedevelopment #careeropportunities #dei #foodindustry

 

2. ACTIVATIONS TO FOLLOW: Spotify’s integrated EVP model. ?

@Spotify believes in building and maintaining a people-centric organisation. It takes a holistic grip and crafts its EVP in line with the iEVP-model by Mark Mortensen. Spotify’s iEVP includes the company’s core values, beliefs & behaviours that guide the way they work and treat each other as outlined in their Band Manifesto.

What is interesting about the Spotify’s iEVP?

?One of the key iEVP components is a wide range of benefits that meet the diverse needs of the band members (competitive pay & benefits, employee assistance program, Heart & Soul offerings, paid time off for mental health, a global parental leave program).
?Another important iEVP aspect is the investment in professional development.
?One more key component is Spotify’s commitment to DEI (providing a safe & inclusive workplace, promoting underrepresented voices in hiring and development processes).

These philosophies make up @Spotify’s integrated EVP as mirrored in their People Strategy.

Why not to follow this holistic approach for a successful iEVP in your company?

#employerbranding #hiring #recruitment #evp #companyculture #values #benefits #wellbeing #dei #employeedevelopment #employeeexperience #employeeengagement 

 

3. WORKFORCE TRENDS TO CONSIDER: Frontline employee needs. ?

Employers often overlook the job attributes that would have the most meaningful impact on the frontline-employee experience.
@McKinsey & Company in its research reveals a clearer picture of what frontline employees need and want from career advancement opportunities and how employers can bridge the differences.

The top 5 career advancement attributes include:
1. Job growth
2. Pay
3. Learning opportunity
4. Aligned skill set
5. Supportive manager

As the research suggests, among tangible benefits employers do not value pay as highly as frontline employees do, whereas they overvalue vacation & sick time. As for growth-oriented attributes, employers emphasize a higher job title (the bottom 5 attributes) over job growth & learning opportunities.

Dive deeper into the research findings & recommendations how employers can help their frontline employees overcome barriers to advancement.

#globalworkforce #trends #frontlineemployees #employeeneeds #employeeexperience #employeeengagement #jobgrowth #learning #development #pay #benefits #careeradvancement #leadership #workenvironment

 

4. A PODCAST TO ENJOY: Unlocking the secrets of modern HR success. ?

A very insightful dive into modern HR with Ian White, CEO of Charthop and David Green, Digital HR Leaders podcast host.

In the Digital HR Leaders podcast episode you will gain the insights on:

?the differences between modern people operations & traditional HR roles;
?how technology supports the transition to people operations and what challenges companies face in adopting a digital approach to HR;
?what skills HR professionals need to prevent biases & manage ethical implications of using generative AI.

#podcast #peopleoperations #hr #technology #digital #ai #generativeai #skills #transition #transformation

 

5. AWARDS TO APPLY FOR: EBstars Awards 2023. ? 

Isn’t that exciting?
Every company obtains a unique opportunity to get its employer branding, HR, communications processes assessed for free and become awarded. Special titles are waiting to highlight your company’s strong areas and achievements!

The deadline is 31 August 2023. We will announce the winners at the EBstars Festival 2023 which will run online from 28 to 29 November inclusive, covering 3 regions – EMEA, AMERICAS and APAC.

Here are 3 simple steps to become awarded:

1. Register at ebnavi.com.
2. Fill in the EBnavi survey and submit it by 31 August 2023.
3. Get a free ticket for the EBstars Festival 2023 and watch the winners at the Awards Ceremony!

#employerbranding #ebstars2023 #festival #awards #employerofchoice #brandassessment #survey

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have recently spotted:

? Poland: Tigura is looking for an Employer Brand Manager HERE

? Australia: Zeta is looking for an Employer Branding & Communications Associate HERE

? Malaysia: Carro is looking for an Employer Branding Intern HERE

? Philippines: Maxeon Solar Technologies is looking for a Talent Acquisition Branding Specialist HERE

#keepgrowing #ebjobs #career

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.