This is a 5-bullet weekly pit stop for all interested in effective employer branding #74

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Unlock a new world with Marriott. ?

@Marriott International has launched its new ‘Be’ campaign to attract & retain top talent around the world. The company keeps investing in and growing its workforce in 2023, offering innovative growth opportunities, creating a culture of inclusion and empowering employees to fulfill their career goals.

What is interesting about the campaign?

? The campaign reveals the essence of 3 pillars: begin, belong, become. It captures & promotes Marriott’s inclusive and people-first culture.
?‘Be’ illustrates traditional & nontraditional roles in the hospitality industry and highlights the vast opportunities within Marriott, from hotel operations, food & beverage to sales and marketing, systems engineering, and tech roles.

Begin your journey with Marriott and discover more about its brand positioning on the careers page.

#employerbrand #customerbrand #evp #brandpositioning #recruitment #retention #talentneeds #growthopportunities #inclusiveculture #careeradvancement #empowerment #tech #jobroles #perks #benefits

 

2. ACTIVATIONS TO FOLLOW: Signa celebrates employee contribution. ?

@Signa Group has launched the ‘What I do matters’ employee campaign to recognize and celebrate the significant contributions of every team member in the company.

What is interesting about the campaign?

?The campaign is about highlighting individual achievements and also fitting in with the company culture, creating awareness among employees of the importance of their work towards the broader goal of ‘Preparing Africa for a working future’.
?The impact is expected to be positive on both the employees and the organisations – boosting employee morale & engagement, leading to higher productivity, increasing job satisfaction.

Read on to find out more about the #WIDM campaign and explore the company positioning on their website.

#employerbranding #employeerecognition #employeecontribution #employeeexperience #employeeengagement #workculture #jobsatisfaction #productivity #performance

 

3. LABOUR MARKET SHIFTS TO CONSIDER. ?

In March, @Goldman Sachs predicted in a report that AI could eventually replace 300 million full-time jobs globally and affect nearly one-fifth of employment.

What workplace tasks, according to experts, are most vulnerable to being taken over by ChatGPT & other AI tools in the near term? These include:

1. Computer programming. ChatGPT can write computer code to program applications and software.
2. Basic email. Writing simple administrative or scheduling emails, setting up or canceling appointments could easily be outsourced to a tool like ChatGPT.
3. Mid-level writing. Some mid-level white-collar job functions can be handled by AI, such as writing HR letters, producing advertising copy and drafting press releases.
4. Media planning and buying. The way companies buy ad space is expected to become automated ‘in a highly effective way’ in the coming years.
5. Legal functions. Common legal forms & documents, including home lease agreements, wills and nondisclosure agreements are standard and can be drafted by an advanced bot.

? Discover more about the workplace tasks likely to be taken over by AI tools here.

#employment #layoffs #marketdisruption #ai #technology #innovation #chatgpt #bot #reskilling #upskilling #learning #training #employeedevelopment 

 

4. A PODCAST TO ENJOY: AI regulation – what is the EU up to? ?

A very insightful dive into AI & regulations with Clara Durodie, Oxford PhD, renowned AI author and Dara Tarkowski, Tech On Reg podcast host.

In the Tech On Reg podcast episode you will gain the insights on:

?what AI applications are categorized as high-risk;
?what EU’s recent proposed AI regulations are;
?what this means for industry and innovation.

#podcast #ai #technology #innovation #industry #bigtech #market #regulations 

 

5. A GLOBAL EMPLOYER BRANDING FESTIVAL TO ATTEND. ✨

We are delighted to share the fantastic news with you!

The Global Employer Branding Festival 2023 is approaching. ?
The event will take place online and will run from 28 to 29 November inclusive, covering 3 regions – EMEA, AMERICAS and APAC.

Talented professionals from different corners of the world will touch every heart and share their case-studies, hands-on experience and inspiration.

It is a great opportunity to exchange knowledge, network and celebrate success. ?
Join us & spread the word!

? Book your seat here.
? Join the event community on LinkedIn here.

#employerbranding #festival #ebstars2023 #EMEA #AMERICAS #APAC 

A BONUS PIECE FOR YOUR BRAIN. ?

‘Mastering Civility’ book you need to read

How does incivility cut the bottom line?

The author Christine Porath combines the scientific research with the fascinating evidence from neuroscience, medicine & psychology and provides a roadmap to building a better workplace. She shows managers and employers how to enhance their influence and company effectiveness with civility. ??

#civility #strategy #workculture #peoplemanagement #businessperformance #employeeengagement #employeeexperience #motivation #companysuccess #leadership #book 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.