This is a 5-bullet weekly pit stop for all interested in effective employer branding #73

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: NI enhances its recruitment & retention efforts.?

@NI, the American market-leader multinational company, faced the increasing market competition for talent in Hungary, particularly among blue-collar & engineering target groups. Partnering with Brandfizz, they launched a Zoom in NI campaign 2021-2022 to increase local brand recognition and enhance their recruitment and retention efforts.

What is interesting about the Zoom in NI campaign?

?The recruitment campaign on Facebook was set up to target 5 personas, redirecting talent to a tailored easy apply landing page.
?The photo & video shooting involved 32 employees along with the management. 20 videos, 25 static & 10 animated ads were created to give the campaign a diverse & modern look.
?Employees promoted the Zoom in NI campaign internally, focusing on 1 topic each month – social media activation, benefits package, personas, company positions & a referral boost.
?3 months after the launch, the 5 persona landing pages had 19, 630 visitors and 237 applicants, and this number is growing day by day. The analytics, budget, and internal recruitment data provide a good basis for determining ROI, which is 36x for this campaign.

Take a glimpse into the Zoom in NI campaign and enjoy it!

#employerbrand #customerbrand #awareness #evp #talentacquisition #recruitment #warfortalent #personas #referralprogram #benefits #companyculture #retention #roi

 

2. ACTIVATIONS TO FOLLOW: Being nice pays.? 

Rudeness at work is rampant and it’s on the rise. But at what cost?

Christine Porath, a professor at Georgetown University’s McDonough School of Business, launched a study among business school alumni asking them to write a few sentences about one experience where they were treated rudely, disrespectfully or insensitively in their workplace and to answer questions about how they reacted.

The study findings showed that:

?rude interactions made each employee much less motivated within their jobs.
?those witnessing incivility had 25% worse performance & 45% fewer ideas.

@Cisco read about the study and estimated, conservatively, that incivility was costing them over 12 million dollars a year.

Enjoy Christine Porath’s inspiring TED Talk and learn more from HBR about the strategies to foster civility in the workplace.

#employerbranding #wellbeing #mentalhealth #physicalhealth #benefits #dei #belonging #employeeexperience #awareness #productivity #employeeperformance

 

3. THE FUTURE OF JOBS TO NAVIGATE. ?

@WEF has issued the Future of Jobs report 2023 which explores how jobs and skills will evolve over the next 5 years.

A few key takeaways include:

1. Within technology adoption, big data, cloud computing and AI feature highly on likelihood of adoption. More than 75% of companies are looking to adopt these technologies in the next 5 years.
2. The fastest-growing roles are driven by technology, digitalization & sustainability. AI and Machine Learning Specialists top the list of fast-growing jobs, followed by Sustainability Specialists, Business Intelligence Analysts and Information Security Analysts. Renewable Energy Engineers, Solar Energy Installation and System Engineers are relatively fast-growing roles, as economies shift towards renewable energy.
3. The fastest-declining roles are driven by technology & digitalization. The majority of fastest declining roles are clerical or secretarial roles, with Bank Tellers and Related Clerks, Postal Service Clerks, Cashiers and Ticket Clerks, and Data Entry Clerks expected to decline fastest.

Dive deeper into the WEF Future of Jobs report findings.

#globalworkforce #trends #futureofjobs #technology #ai #digitalization #data #sustainability #businessintelligence #renewables #workplaceofthefuture #businesstransformation #2023 

 

4. A TOOL TO USE: Crisis communications plan template. ?

Discover a fully customizable crisis communication plan template from @Worskshop which includes steps to take when a crisis occurs, who is responsible for what and how to communicate with key stakeholders. It is a set of guidelines and procedures you can use to prepare a business for an emergency or unexpected event.

? Download it here and let us know how you find it. ?

#tools #internalcommunications #crisiscommunication #employeeexperience #awareness #guidelines #emergency #forcemajor #businessdisruption #companyreputation #leadership

 

5. A PODCAST TO ENJOY: How to work out what your employees really want. ?

A very insightful dive into employee needs & motivations with Mark Mortensen, Associate Professor of Organisational Behaviour and Nick Measures, INSEAD Director of Research Communications and INSEAD Knowledge podcast host.

In the INSEAD Knowledge podcast episode you will gain the insights on:

?how best to understand and meet employee needs & motivations;
?what practical solutions to apply to ensure they remain fully invested in a company and its goals;
?how to improve employee experience.

#podcast #employeeexperience #employeeengagement #talentneeds #motivations #workforcestrategy #peoplemanagement #evp #hybrid #remote #collaboration #leadership 

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted: 

? Hungary: MOL Group is looking for an Employer Branding and HR Communications Lead Expert HERE

? Germany: Jobactive GmbH is looking for an HR Employer Branding & Marketing Specialist HERE

? Brazil: EQI INVESTIMENTOS is looking for a Head of Communications & Employer Branding HERE

? Canada: Nexus Communications North America is looking for Employer Brand, EVP, Transformation Writers HERE

#keepgrowing #ebjobs #career

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.