This is a 5-bullet weekly pit stop for all interested in effective employer branding #59

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Become your best self at Mercedes-Benz. ?

@Mercedes-Benz launches a new international campaign ‘Becoming…One of Us’ to keep positioning itself as an attractive employer in the job market. The campaign highlights the idea that company success depends on employees which realize their full potential at work applying their technical expertise, pioneering spirit & uniqueness.

What makes Mercedes-Benz an attractive employer?

?The company creates equal opportunities, a culture of appreciation & respect. Mercedes-Benz has set the goal to fill 30 % of senior management positions with qualified women by 2030. The Management Board is currently 37,5 % female.
?@Mercedes-Benz offers a variety of worktime models such as part-time, job sharing & sabbaticals.
?The company continues to invest in employee health & wellbeing. In 2022 it implemented various health programs & preventive measures.

Enjoy the ‘Becoming…One of Us’ campaign here.

#employerbrand #customerbrand #EVP #talent #dei #equalopportunities #equity #flexibility #workculture #values #wellbeing #employeedevelopment

 

2. ACTIVATIONS TO FOLLOW: WCC tells talent extraordinary stories. ?

The @Westminster City Council’s EVP ‘All kinds of extraordinary’ is more than just words. With its campaign, WWC ensured its recruitment reflected the community it serves and showed that the company is a place where people can truly be themselves, whatever their background.

The WWC video campaign has been shortlisted for the RAD Awards 2023, having PeopleScout, UK as partners.

What is spectacular about the video campaign?

? the story of Shofa, a WCC worker, generated impressive results: 55% of all offers at senior level were female; 37% of senior-level vacancies attracted candidates from an ethnic minority and 2/3 of internal vacancies were filled;
?the advertising costs dropped by over 40%;
?the internal messaging about the opportunities available to all employees increased internal mobility.

Check more extraordinary stories written in Westminster here. Why not to showcase the stories of your employees, where courageous & inspiring bring everything to work?

#employerbranding #talentacquisition #recruitment #evp #dei #equity #equalopportunities #workculture #nternalmobility

 

3. HR PREDICTIONS 2023. ?

HR technologies have matured to the point that HR leaders can rely on them to improve employee experience and help attract & retain talent.

What trends should HR professionals navigate in 2023?

HR Executive shares a set of HR Predictions 2023 which are gaining ground in importance. Some include:

1. Virtual, augmented reality & AI will play a larger and more substantial role in employee experience, training and productivity.
2. Hiring decisions will become less based on ‘culture fit’ & similar criteria but more focused on skills & performance.
3. Companies will prioritize employee engagement internationally in order to prevent both employee burnout and organizational inefficiency due to turnover.
4. HR leaders will prioritize workforce planning that focuses on building talent pools with transferable skills, so they can quickly flex and fill talent gaps as business strategies shift.
5. Pay equity will assist in making sure organizations are putting all employees on an equal footing.

? Explore further the HR Predictions 2023 from HR Executive here.

#ai #ar #vr #workforceplanning #hiring #employeeexperience #employeeengagement #workculture #talentmanagement #changemanagement #upskilling #training #transferableskills #productivity #dei #equity #equalopportunities #trends2023

 

4. A TOOL TO USE: AI for creative advertising. ?

AI is coming to creative advertising.

Discover a very useful AI tool for generating creative advertising ideas. Daydrm.ai is a large language model trained on advertising ideas sourced from Cannes, The One Show and D&AD.

? Check it here and enjoy.

#tools #AI #creativework #advertising #themes #inspiration 

 

5. A PODCAST TO ENJOY: Navigating the talent marketplace of the future. ?

A very insightful take on navigating the talent marketplace of the future with Jeff Schwartz, VP of Insights & Impact at Gloat, Jeroen Wels, Founder of The People@Work Innovation Collective and David Green, Digital HR Leaders podcast host.

In the Digital HR Leaders podcast episode you will gain the insights on:

?why 2023 is a critical time to be thinking about 2030;
?the role of the talent marketplace during economic headwinds;
?what HR professionals should start doing today to prepare for the future of their business.

#podcast #employerbranding #talentmarketplace #talentacquisition #skillsbasedorganizations #futureofwork #technology #innovation 

 

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted: 

? Poland: ABB is looking for an Early Talent and Employer Branding Partner HERE

? UK: Bright Horizons UK is looking for an Employer Branding Manager HERE

? Malaysia: AirAsia is looking for an Employer Branding Associate HERE

? Canada: Flatiron Construction is looking for a Talent Brand Strategist HERE

#keepgrowing #ebjobs #career

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.