This is a 5-bullet weekly pit stop for all interested in effective employer branding #76

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: BNP Paribas unexpected jobs for a changing world. ?

@BNP Paribas has recently launched its new employer brand campaign which reveals the reality of employee daily life and the diversity of profiles that make up the Group BNP Paribas Group today. Due to the new products & services, technological innovation, ecological transition, the bank’s jobs have changed profoundly. The campaign aims to better express these changes.

What is interesting about the campaign?

? It’s a collaborative campaign, embodied by the employees of BNP Paribas around the world. They come up with the job title that best describes their activity & its usefulness and share it on LinkedIn along with a post about their daily life.
?All of the company staff have taken part in it. Since April 2023 BNP Paribas has invited 193,000 employees to share their #UnexpectedJobs on LinkedIn.

Discover the #UnexpectedJobs and check the company brand positioning on the careers page.

#employerbrand #customerbrand #evp #brandpositioning #recruitment #talentacquisition #jobroles #technology #innovation #transition #sustainability

 

2. ACTIVATIONS TO FOLLOW: BCG cracks the code for employee happiness & retention. ?

@BCG has a tangible solution for attracting and retaining talent. Based on the survey responses from 27,800 employees across 16 countries, they have identified inclusion as a critical factor in workplace happiness with a meaningful impact on retention.
BLISS stands for Bias-free, Leadership, Inclusion, Safety and Support. When employees feel included, the index shows their happiness & overall well-being improve while retention rates increase.

What drives inclusion?

?BCG’s BLISS Index identifies 6 core elements which determine whether workers feel included. They include: Senior Leadership behavior, Direct Manager behavior, respect, psychological safety, equality and discrimination. BCG has determined that the most influential—by a large margin—are senior leadership behavior & direct manager behavior, which together account for 2/3 of their employees’ feeling of inclusion.

Find out what leadership practices support employee inclusion in the long run.

#blissindex #dei #equality #employeeexperience #employeeengagement #workculture #jobsatisfaction #happiness #productivity #wellbeing #retention #leadership

 

3. GLOBAL WORKFORCE COMMONALITIES TO CONSIDER. ?

@Gensler’s latest Global Workplace Survey Comparison report reveals that there are remarkable commonalities across the world between how employees are working in 2023 and how the workplace is responding to change.
Successful workplace performance is rooted in office space effectiveness & workplace experience. The presence of both results in workplaces that drive better outcomes for individuals, teams and businesses.

The report key takeaways include:

1. Office workers spend most of their time working with others. Office workers in all 9 countries surveyed spend an average of 42% of their time working with others, consisting of virtual (14%) and in-person (28%) work. They spend the 2nd largest amount of time working alone.
2. There is a gap between current office utilization & time needed in the office for productivity. To maximize productivity, office employees say they need to come into the office more often than they currently do.
3. The workplace must offer choice to become a destination of choice. Choice in where to work within the office is a fundamental component of workplace experience in 2023.
4. Effective spaces and a great workplace experience have far-reaching benefits for the business, team and individual. Employees in workplaces that leverage these components are more engaged, committed, aware of workflows, have better team relationships & a stronger sense of belonging.

? Dive deeper into the Global Workplace Survey 2023 for more.

#workplace #officeutilization #effectivespaces #virtual #inperson #remote #hybrid #employeeexperience #employeeengagement #loyalty #committment #belonging #productivity #trends2023 

 

4. A TOOL TO USE: Fliki for turning text into videos. ?

Discover a tool which creates videos from scripts or blog posts using realistic AI voices in 2 minutes.

Fliki offers over 1000 voices in 75 different languages to ensure there is a voice that suits everyone. Millions of images, video clips & background music enable you to select the right content to go along with your scene.

? Check it here and share your experience with us!

#tools #ai #technology #innovation #employerbranding #recruitmenmarketing #socialmediamarketing #campaigns 

 

5. A PODCAST TO ENJOY: Decoding Meta’s in-office policy, Salesforce’s office engagement program and the evolving tech job market. ?

A very insightful A very insightful dive into in-office policy and tech job market with Andreea Florescu, Bridget Tesler, Julia Arpag, Sam Ghie from SecureVision and James Mackey, Talent Acquisition Trends & Strategy podcast host.

In the Talent Acquisition Trends & Strategy podcast episode you will gain the insights on:

?what makes Meta’s 3-day in-office policy;
?how Salesforce is enticing the employees back to the office through the ‘Connect for Good’ program;
?how the tech market and hiring landscape currently look like.

#podcast #technology #innovation #talentmarket #officeengagement #policies #programs #talentacquisition #employeeengagement #retention #productivity #performance 

 

A BONUS PIECE FOR YOUR BRAIN ?

‘Talent Mapping’ book you need to read

How should we use data and competitive intelligence to create a talent sourcing strategy?

The author Jonathan Kidder uncovers how to create a talent map from start to finish. His book teaches us how to pull market demographic data from free & paid resources and, finally, how to present your talent mapping & talent sourcing plans to your hiring manager. ??

#talentsourcing #talentmapping #talentintelligence #data #strategy #book 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.