This is a 5-bullet weekly pit stop for all interested in effective employer branding #71

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Hilton gets innovative to spotlight career opportunities. ?

@Hilton has announced a new employer branding campaign ‘Every Job Makes the Stay’ as the global hospitality company continues to boost hiring in a period of post-pandemic growth. It takes innovative approach to spotlight many career opportunities available in hospitality. The global employment campaign will launch first in the US, followed by EMEA, APAC and CALA markets in June 2023.

What is interesting about the campaign?

?It aims to disrupt thinking around working in hospitality by showcasing joy, purpose and career growth.
?The inspiration for the campaign came from the Hilton team members it features: They appear as Magic Makers, Chief Welcome Officers, Ultimate Stay Creators – and they work in an award-winning culture where they bring their whole selves to work.

Take a glimpse into the Hilton’s campaign and get more info at Stories from Hilton.

#employerbrand #customerbrand #evp #talentacquisition #recruitment #companyculture #careeropportunities #careergrowth #flexibility #innovativeapproach #hospitality

 

2. ACTIVATIONS TO FOLLOW: Calendly supports mental & physical wellbeing. ?‍♀️

@Calendly is focusing on the Mental Health Awareness Month and how the employer supports the mental & emotional wellbeing of their employees throughout the year.

What interesting initiatives can be highlighted around wellbeing?

?In previous years, Calendly launched a belonging group, centered on creating a sense of belonging & community for their Cal Pals who identify as those with mental illness, mental and/or physical disabilities, neurodiversities and/or chronic medical conditions.
?Calendly provides support & benefits for all employees to ensure they maintain and/or improve their health.
?In May they are hosting company-wide music therapy sessions that encourage their employees to breathe & focus on resetting.
?They are hosting a virtual speaker event and a podcast listening party, both centered around mental health & wellbeing.

Learn more about the Calendy benefits and how it recognizes the Mental Health Awareness Month. Why not to follow this example and enjoy happiness, productivity and mental health of your employees?

#employerbranding #wellbeing #mentalhealth #physicalhealth #benefits #dei #belonging #employeeexperience #awareness #productivity #employeeperformance

 

3. THE GLOBAL WORKFORCE TRENDS TO NAVIGATE IN 2023. ?

What things people want from work?

Today’s economic uncertainty has heightened employee expectations and priorities. Randstad’s latest Workmonitor report surveyed 35,000 employees in 15 countries and shared the voice of working people
about what they want and expect from their employers.

Here are the top 5 things that people want from work:

1. Job security. Many employees feel concerned about potential global recession. 37% of them were worried about losing their job, and more than half were concerned about job security as a result of economic uncertainty.
2. Work-life balance. Over half (61%) of respondents wouldn’t take a job if it disrupted their work-life balance, particularly younger ones aged 18-34.
3. Unretirement. Many older people are returning to work, while others are delaying their retirement plans due to economic factors.
4. Expectations. A rapidly rising cost of living turns people to employers for help. The most desired form of help is a monthly cost of living stipend (41%) followed by an increase in pay outside of the usual cadence of an annual review (39%).
5. Belonging. A desire to achieve a sense of belonging in the workplace is driving career decisions for many.

Dive deeper into the Randstad’s Workminitor report findings.

#globalworkforce #trends #globalrecession #economicuncertainty #jobsecurity #worklifebalance #unretirement #payincrease #performance #dei #belonging #2023 

 

4. A TOOL TO USE: A world-class platform for all aspects of employee development, mobility and careers.?

Discover a comprehensive AI solution for employee skills intelligence, learning, career management and talent mobility.
ServiceNow’s strategy is to manage end-to-end employee experience, incl. service delivery, IT services, hybrid work services (desk scheduling, resources), onboarding and employee transitions.

? Check it here and let us know what you think!

#tools #ai #technology #innovation #employeeexperience #employeedevelopment #skillsintelligence #learning #onboarding #careermanagement #talentmobility

5. A PODCAST TO ENJOY: Developing a high-performing People Analytics team. ?

A very insightful dive into developing a People Analytics team with Alexis Fink, VP of People Analytics & Workforce Strategy at Meta and David Green, Digital HR Leaders podcast host.

In the Digital HR Leaders podcast episode you will gain the insights on:

?how the people analytics function has evolved over the years;
?what people analytics team structures exist and how they can be built for optimal results;
?what skills, competencies, behaviours are required for HRBP’s &people analytics professionals to be effective.

#podcast #peopleanalytics #workforcestrategy #peoplemanagement #skills #competences #leadership #thefutureofwork

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted: 

? Germany: E.ON is looking for a Senior Employer Branding Manager HERE

? Canada: Association de villégiature Tremblant is looking for an Employer Brand Project Manager HERE

? China: Labbrand is looking for an Employer Branding intern HERE

? Philippines: Angkas is looking for a Recruitment & Employer Branding Manager HERE

#keepgrowing #ebjobs #career

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.