This is a 5-bullet weekly pit stop for all interested in effective employer branding #70

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Take a purposeful journey with IKEA. ?

@IKEA Canada has just launched the ‘Build your career with IKEA’ recruitment campaign to build awareness and aid in recruitment efforts for the retailer as it is expanding into the new markets. IKEA makes ‘purpose’ the core of its campaign and highlights the diversity of opportunities they facilitate.

What is interesting about the campaign?

? It was driven by the data from a recent survey, run by the retailer, which showed that 85% of Canadians feel it is important to work for purpose-driven employers that live their values.
?It features IKEA employees who – through the inspiring and emotive storytelling – create connection with the target audience and expand on how the corporate purpose is fully activated & brought to life every day.
?Showing iconic IKEA items mixed with the IKEA co-workers’ personal items, it offers a glimpse into the wide variety of career paths available and how the company creates growth opportunities for all.

Take a journey with IKEA and check the company positioning on their career page.

#employerbrand #customerbrand #recruitment #hiring #companypurpose #companyculture #careerpaths #professionaldevelopment #careeradvancement #employeegrowth #employeedevelopment

 

2. ACTIVATIONS TO FOLLOW: Wholegrain Digital introduces an employee activism policy.?

@Wholegrain Digital has launched its latest initiative – an Employee Activism Policy, which is the first of its kind in the UK. They believe the essence of activism is being active rather than passive in trying to create positive change in the world.

What support is provided to employees under the policy?

?Paid leave for NVDA. Time off during working days to participate in peaceful protests and NVDA do not count against employees’ annual holiday allowance.
?Security of employment.
?Bail. The company provides up to £5000 towards bail in case of issues.
?Training. To ensure employee safety and awareness of the possible consequences of being involved in NVDA, the employer covers pre-agreed costs of appropriate trainings.

Read on to find out more about the employee activism policy. Why not to follow this example and make your employees’ voices heard in a world with increasingly urgent environmental and social crises?

##employerbranding #employeeactivism #employeeexperience #employeeengagement #workculture #policies #benefits #allowances #securityofemployment

3. GLOBAL TALENT TRENDS 2023 TO NAVIGATE: Employee values. ?

@LinkedIn has just issued the Global Talent Trends report for us to better understand how labor-market trends impact candidates, employees and workplaces.
Employees’ top values have stayed consistent through the turbulence of the past 2 years. We see that pay has become the #1 factor in employee satisfaction. Their priorities are ranked as follows:

1. Compensation & benefits.
2. Work-life balance.
3. Flexibility.

? Explore the Global Talent Trends report in detail here.

#talentneeds #candidates #employeevalues #employeesatisfaction #compensation #benefits #flexibility #employeegrowth #hiring #talentacquisition #internalmobility #labourmarket #inflation

 

4. A TOOL TO USE: LinkedIn AI generated messages for candidates. ?

LinkedIn is rolling out AI-powered personalized writing suggestions for candidates who are Premium subscribers.
Generative AI takes info from a subscriber’s profile, a hiring manager’s profile, a job description & a company of interest and creates a personalized draft message to get a conversation started.
Customization is available – a candidate can review, edit the draft and send it to the hiring manager.

? What are your thoughts on this? Do you feel resistance or ethical concerns? Share with us. ?

#tools #generativeai #candidateexperience #candidatejourney #application #jobopening #jobdescription #recruitment #hiring

 

5. A PODCAST TO ENJOY: Why are mid-year reviews important to building a culture of high performance? ?

A very insightful dive into mid-year reviews with Angela Lane, VP Global Talent, AbbVie, Sergey Gorbatov, Talent Executive, Professor, AbbVie and JP Elliott, Future of HR podcast host.

In the Future of HR podcast episode you will gain the insights on:

?how mid-year reviews impact business performance;
?the 3-step model that will radically improve the way your managers deliver feedback;
?the common mistakes leaders make when delivering feedback and how to fix them.

#podcast #businessperformance #compnysuccess #employeeperformance #midyearreviews #feedback #workculture #talentmanagement #leadership

A BONUS PIECE FOR YOUR BRAIN ?

‘The Blended Learning Book’ you need to read

How to implement blended learning in your company?

The author Josh Bersin guides us how to combine the latest technologies with traditional training models to create high-impact programs that drive superior business results. The book illustrates the case studies from such companies as Accenture, BI, Cisco, FedEx, Grant-Thornton, IBM, Novell, Verizon and others. ??

#blendedlearning #methodologies #technologies #training #employeedevelopment #skills #knowledge #talentmanagement #book 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.