This is a 5-bullet weekly pit stop for all interested in effective employer branding #69

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Kellogg’s invites talent to snack on exciting opportunities.? 

@Kellogg’s has launched its new employer branding campaign ‘Hungry for change? Come bowl us over’, which invites talent to sprinkle their magic and play an exciting role in delivering Kellogg’s iconic products to the world.

What is interesting about the campaign?

?The campaign’s distinctive messaging reflects the EVP pillars and gives a behind-the-scenes look at the company’s collaborative & flexible work environment and welcoming ‘Make it Happen’ culture.
?It features Kellogg’s talented team members to build trust with customers & prospective employees. As for Dublin EHQ, the colleagues’ smiling faces can even be found now on display at Dublin Airport.

Take a glimpse into the Kellogg’s campaign and explore the company positioning on the careers page.

#employerbrand #customerbrand #evp #talentacquisition #recruitment #companyculture #hybrid #dei #equality #wellbeing #worklifebalance #flexibility #careeropportunities #collaboration #innovation

2. ACTIVATIONS TO FOLLOW: M&S employees inspire talent with 3 simple words. ?

@Marks and Spencer spoke to its People Team during busy strategy days and found out 3 words which best describe their working experience & career with the company. The videos with the quick-fire questions have been shared on social media to show talent that their company is the best option and the proof is in their employee sentiment.

WHY TO DO THIS?

?It highlights your company culture and showcases what makes your workplace unique & why people love working here.
?It helps you build brand awareness and inspires prospective talent through unique stories of existing employees.

Learn more about the M&S positioning on their website. Why not to follow this example to effectively engage with talent?

#employerbranding #talentacquisition #recruitment #consumerbranding #candidateexperience #employeeexperience #employeesentiment #egc #testimonials #talentengagement #socialmedia 

 

3. L&D TRENDS TO NAVIGATE IN 2023. ?

Where corporate learning is heading to?

According to the latest research study on corporate learning produced by The Josh Bersin Company, 2 key aspects drive L&D success today. They are:

1. Focusing on employee growth, not just skills. We’re stretching the role of L&D to focus on growth, not just learning.
2. Learning in the flow of work with real time guidance and performance support to ensure employee success.

?Take a closer look at the corporate learning findings here.

#learning #talentdevelopment #employeegrowth #employeesuccess #performance #skills #employeeexperience #careeradvancement 

 

4. A STRATEGY TO APPLY: Using TikTok for recruiting & employer branding.?

Looking for a fresh and exciting way to reach potential candidates?

Consider using TikTok if you’re targeting a younger audience, particularly Gen Z.

According to the TechCrunch+ statistics, 40% of Gen Z users prefer TikTok and Instagram for search over Google.

SmartDreamers shares great strategies for leveraging TikTok to attract talent and build your employer brand. Some include:

1. Understand the TikTok algorithm. User interactions, video info, device & account settings are the main factors which influence the TikTok algorithm.
2. Create engaging content that inspires your target audience (behind-the-scenes glimpses, testimonials, career advice, company culture & benefits, etc).
3. Partner with influencers. They have a large following and can help you promote your brand & attract potential candidates.

? Get more details on how to approach TikTok strategically with your recruitment goals from the article.

#tools #socialmedia #tiktok #recruitment #employerbranding #talentacquisition #candidateexperience #younggeneration #genz #companyculture #testimonials #influencers #strategy

 

5. A PODCAST TO ENJOY: Applying XQ to achieve breakthroughs for your team & organization.?

A very insightful dive into experiential intelligence with Soren Kaplan, a bestselling and award-winning author & speaker, and Cindi Koetzle, Nine To Thrive HR podcast host.

In the Nine To Thrive HR podcast episode you will gain the insights on:

?what experiential intelligence is;
?how XQ can leverage hiring and developing talent, increase collaboration & innovation, transform organizational culture;
?how to apply XQ to amplify strengths, achieve breakthroughs for yourself, your team and your organization.

#podcast #xq #intelligence #hiring #talentdevelopment #collaboration #innovation #companyculture #organizationaltransformation #skills #strategy  

 

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted: 

? Poland: GetResponse is looking for a Junior HR/EB Project Manager HERE

? France: Groupement des Mousquetaires is looking for an Employer Branding Manager HERE

? China: ImagineX Group is looking for a Talent Acquisition & Employer Branding Specialist HERE

? USA: Wallenius Wilhelmsen is looking for an Employer Brand Recruitment Marketing Manager HERE

#keepgrowing #ebjobs #career

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.