This is a 5-bullet weekly pit stop for all interested in effective employer branding #68

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: PepsiCo spotlights women.?

@PepsiCo has launched the ‘She is PepsiCo’ campaign to spotlight women in Manufacturing & Operations in North America-Wide Celebration of Women’s History Month. The campaign showcases women who are thriving in frontline roles and aims to inspire more women to join a diverse workforce.

What is interesting about the campaign?

?the images of 28 PepsiCo frontline employees – incl. truck drivers, warehouse staff & merchandisers – replace traditional beverage brands on sides of trucks servicing North America;
?’She is PepsiCo’ is a reflection of PepsiCo’s DEI mantra, ‘A Space to Be You’. It is a commitment to foster a diverse workforce by creating a collaborative, equitable & inclusive space where everyone has a voice.

To add, a multi-market TV & digital advertising campaign of 2022 featuring women in frontline careers drove a double-digit increase in PepsiCo frontline women hires last year.

Enjoy the ">campaign and learn more from the company press release.

#employerbrand #customerbrand #recruitment #hiring #dei #companyculture #frontlineemployees #employeerecognition #employeesatisfaction #employeeadvocacy

 

2. ACTIVATIONS TO FOLLOW: Zurich UK dads snap up 16 weeks paid paternity leave.? 

@Zurich UK is leading by example through its gender-neutral family leave policies and through important steps to create a more diverse & inclusive workplace with family values at its core.

Since the launch of the family friendly policies back in 2019 to its 4,500 UK employees, over 220 dads and 2nd parents have benefitted from them and spend over 325,000 additional hrs with their new families.

What can be highlighted about these ‘family friendly’ policies? They include:

?up to 16 weeks full-pay for all parents;
?paid leave & support through the IVF process, miscarriage, premature period;
?a refreshed FlexWork policy for those with caring responsibilities; 1 month’s paid leave under a new bereavement & compassionate leave policy for closest relatives.

Discover more about the Zurich UK family policies here. Why not to follow this example and be rewarded by happy and committed employees?

#employerbranding #employeeexperience #employeeengagement #workculture #perks #inclusivebenefits #policies #familysupport #dei #genderneutral #wellbeing #healthcare #loyalty #commitment #retention

 

3. NEW REGULATIONS TO FOLLOW: EU addresses pay equity. ?

On 30 March 2023 the European Parliament approved the Pay Transparency Directive, that will change the way businesses operate by mandating pay equity compliance.

Currently in Europe women make 13% less than men for the same work, while in the US – as per the recent Pew Research Center data – there is a gap of 18%.

Some of the Directive key elements include:
1. Pay transparency for job-seekers. Employers must provide transparency regarding pay levels, criteria for career progression. Employers will not be allowed to ask prospective employees about their pay history.
2. Reporting on gender pay gap. Companies with over 100 employees must report pay gap information, and if it exceeds 5%, a pay gap assessment is required to remediate issues.
3. Compensation for employees. Those who have suffered gender pay discrimination can receive compensation.
4. Sanctions will include fines. The Member States should establish specific penalties for infringements of the equal pay rule, including fines.

? Explore the Directive on pay transparency in detail here.

#policies #payequity #balancedpaystrategy #dei #paytransparency #payhistory #gendergap #paydiscrimination #compensation #penalty #employeeretention #employeesatisfaction #careerprogression #peoplesustainability

 

4. A QUESTION TO ANSWER: What employer branding topics would you like us to cover? ?

We have been working hard, aiming to provide you with the most relevant information, data and best practices in employer branding, HR & communications. Now we would love & appreciate to hear from you!

• Are there any topics, related to employer branding, you would like to receive more information about?
• What inspires you most?
• How satisfied are you with our content?

? Speak your mind, share with us by replying to this newsletter. ?

##youropinionmatters #feedback #knowledge #inspiration #data #trends #activations #employerbranding #employersofchoice

 

5. A PODCAST TO ENJOY: How will AI impact HR??

A very insightful dive into the impact of ChatGPT and generative AI on HR with Q Hamirani, Global People Leader at Airbnb, AJ Thomas, Head of People Products at X, The Moonshot Factory and Lars Schmidt, Redefining Work podcast host.

In the Redefining Work episode you will gain the insights on:

?whether AI is a foe or a friend;
?what ChatGPT means for HR;
?how the new wave of generative AI platforms can support our work.

#podcast #generativeai #innovation #chatgpt #platforms #hr #transformation

A BONUS PIECE FOR YOUR BRAIN. ?

‘The No Club’ book you need to read

How to achieve equity at work?

The authors Linda Babcock, Brenda Peyser, Lise Vesterlund and Laurie Weingart illuminate how companies should reassess the way they assign and reward work to level the playing field. The book provides hard data, personal anecdotes from women of all stripes and innovative advice how to advance women’s careers and achieve equity in the 21st century. ??

#strategy #employerbranding #dei #equity #gendergap #inequality #careerprogression #employeedevelopment #employeerecognition #innovation #book 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.