This is a 5-bullet weekly pit stop for all interested in effective employer branding #62

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: McKinsey brings innovation to recruitment. ? 

@McKinsey & Company leverages innovative approaches to recruitment and builds a workforce which is not only diverse & inclusive but also equipped with the skills & expertise necessary to meet constantly evolving client needs.
A video game called Solve has been tested for a few years. It has helped talent to demonstrate their problem-solving capabilities which does not require preparation & insider understanding of a McKinsey case interview.

What is spectacular about the assessment game?

?the Solve video game has been successful in reaching a wider & more inclusive pool of candidates – over 150 000 candidates in 30 countries have enjoyed this interactive experience over the last 2 years;
?it has enabled McKinsey to identify & recruit top talent with a diverse range of skills & expertise, including those with a background in technology.

Discover more about the assessment game here.

#employerbrand #customerbrand #techtalent #recruitment #assessment #videogames #candidateexperience #skills #expertise #innovation #trailblazers #leaders

 

2. ACTIVATIONS TO FOLLOW: Let’s be part of something together with McDonald’s.?‍♂️

Working with ThirtyThree’s Mercury team, @McDonald’s, UK delivered a fantastic employer website to attract talent by showcasing their employer brand.
The campaign ‘Let’s … Together’ has won the Employer Website award at the 2023 RAD Awards.

What interesting aspects can be highlighted about the employer website?

?it has a smart, fully integrated job search;
?the dynamic job descriptions connect all vacancies published through McDonald’s multiple ATS systems.

Take a closer look at McDonald’s employer website to discover more. Why not to follow these hiring know-hows & deliver your candidates an easy application process?

#employerbranding #recruitment #talentacquisition #sourcing #careerwebsite #candidateexperience #candidatesatisfaction #application #jobsearch #jobdescriptions #companyculture

3. HR ANALYTICS TRENDS TO FOLLOW. ?

How is AI changing the HR analytics landscape?

As the McKinsey research highlights, 58% of the businesses confirmed using AI for at least one function in the workplace.

David Green in his article explains how AI helps businesses to more effectively manage HR and better understand employee needs & preferences. For instance:

1. Employee experience. By analyzing data on employee engagement levels, job satisfaction or other key indicators, AI identifies potential issues/areas where employees are struggling.
2. L&D. By gathering info such as employee skills, career aspirations & training needs, AI helps to create development programs, tailored to employee needs.
3. Recruitment & retention. Here AI is used for augmenting resume writing, sourcing, screening candidates, assessment tools and even chat bots that keep candidates up to date.
4. Upskilling & re-skilling. AI identifies areas where employees need support in upskilling or reskilling, identifies well-positioned employees for these roles and develops a talent management strategy.

? Get more insights on how AI transforms the workplace here.

#employerbranding #ai #hranalytics #employeeexperience #employeeneeds #learning #development #recruitment #retention #upskilling #reskilling #talentmanagement #strategy #workplace

 

4. A TOOL TO USE: An onboarding guide for Managers.?

Discover an onboarding guide which helps you to develop a comprehensive onboarding plan and provides an outline of the key steps to be taken at each stage during an onboarding process.

? Download McLean & Company’s onboarding guide here.

#tools #guide #onboarding #strategy #checklist #employeeexperience #employeeengagement #learning #development #acclimation #virtual #remote

 

5. A PODCAST TO ENJOY: How to deploy ethical AI.?

A very insightful dive into AI & data literacy in HR with Anshul Sheopuri, VP and Chief Technology Officer at IBM Workforce and David Green, Digital HR Leaders podcast host.

In the Digital HR Leaders podcast episode you will gain the insights on:

?what top tips for people analytics professionals are to deploy AI ethically;
?how to develop a data-driven culture;
?what tools & technology to invest in to democratize data across your organization.

#podcast #employerbranding #hranalytics #tools #technology #ai #data #companyculture

A BONUS PIECE FOR YOUR BRAIN.? 

‘Evidence-based Recruiting’ book you need to read 

How to build a company of star performers through systematic and repeatable hiring practices?

The author Atta Tarki guides us through the process of designing & implementing a data-driven hiring strategy that will secure your business for the foreseeable future. The book introduces an entirely new approach which relies on irrefutable facts &data, enabling your company to thrive in the new era of talent acquisition. ??

#recruitment #talentacquisition #strategy #data #technology #hiringpractices #successpredictions #book 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

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