This is a 5-bullet weekly pit stop for all interested in effective employer branding #61

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Build an inclusive future with Capgemini.?

@Capgemini cultivates an inclusive workplace culture with vibrant employee networks. These internal networks create a safe space for employees with similar backgrounds & experiences and are focused on race equality, women, LGBTQI+, capability (disability and carers), veterans and mental health.
Capgemini’s Active Inclusion campaign has won the Work of the Year award at the 2023 RAD Awards, having @Pink Squid as their partners.

What makes the campaign spectacular?

?The campaign features the employee network members sharing personal stories about the inner workings of each network and the challenges faced by the under-represented groups.
?The employees outside the networks were invited to read out these stories and share their reaction. Based on these discussions the company aimed to shift the mindset from acceptance to active inclusion.
? The ‘Stories’ exercise has been one of the top 10 most viewed on Capgemini’s UK website, with a 280% increase in active dwell time. The company’s networks have seen membership growth, especially the mental health network which gained 32% more members as a result.

Discover more about the Capgemini inclusive environment & enjoy the campaign on the company website.

#employerbrand #customerbrand #EVP #talent #dei #equalopportunities #equity #employeenetworks #underrepresentedgroups #workculture #values #RADS2023 #awards

 

2. ACTIVATIONS TO FOLLOW: Inside Indeed scales the impact of employee voices.?

@Indeed.com runs a podcast channel on @Soundcloud where they discuss a variety of topics about the life #insideindeed with #indeedians from around the globe.

WHY TO DO THIS?

?it is a fantastic employee advocacy tool which heightens the visibility of your brand, gives a behind-the-scenes look at being employed at your company and scales the impact of employee voices;
? it keeps your employees connected and in the loop about different roles, latest industry trends and what’s going on at your company.

Visit the channel and get inspired by the Indeed employee stories here. Why not to follow this example and enhance awareness of your employer brand and what it’s like to work for your company?

#employerbranding #talentacquisition #recruitment #employeeadvocacy #employeeengagement #loyalty #workculture #communicationtools

3. PRACTICES TO REBOUND EMPLOYEE ENGAGEMENT. ?

Gallup’s employee engagement is at a ten year low, dropping from 36% engaged in 2020 to 34% in 2021 to 32% in 2022.
How can companies rebound in 2023?

Gallup shares a set of practices to follow & improve employee engagement. These include:

1. Focusing on clarifying expectations. A lack of role clarity makes all other engagement elements less impactful – employees cannot perform at a high level when they are confused as to what they are supposed to do.
2. Conducting a culture audit. It is a highly qualitative, thorough review of your current & desired culture.
3. Embracing hybrid work for remote-ready employees. Otherwise, there may be an uphill battle in attracting and retaining star employees.
4. Establishing on-site days. Employees should know which days people are in the office together for the highest collaboration.
5. Holding one meaningful conversation per week with each employee. This prevents employees from feeling disconnected from your company.

? Explore further the Gallup employee engagement data here.

#employeeengagement #employeeexperience #workculture #talentmanagement #changemanagement #leadership #productivity #hybrid #remote

 

4. A TOOL TO USE: A world-class live learning platform & environment.?

Discover a very scalable Live Learning solution for the modern day, focused on PowerSkills (management, leadership, diversity, teamwork, etc.) and leadership development.

? Check it here and enjoy.

#tools #platforms #livelearning #powerskills #leadership #diversity #teamwork #management 

 

5. A PODCAST TO ENJOY: Embedding DEI into TA practices.?

A very insightful dive into with Tara Turk-Haynes, VP of DEI & Talent Management at Leaf Group and Rob Stevenson, Talk Talent To Me podcast host.

In the Talk Talent To Me podcast episode you will gain the insights on:

?how to embed DEI into a talent management strategy;
?how to be more deliberate and aware when forming & tailoring DEI objectives to your company needs;
?how to accommodate the post-pandemic candidate concerns and why to recruit ‘career changers’.

#podcast #employerbranding #talentacquisition #talentmanagement #strategy #dei #candidateexperience #candidateneeds

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted: 

? Poland: HICRON is looking for an Employer Branding and Communication Lead HERE

? The Czech Republic: Edwards Lifesciences is looking for an Employer Brand and Talent Experience Specialist HERE

? Australia: LEAP Legal Software UK is looking for an Employer Brand Specialist HERE

? UK: Sanofi is looking for a Global Employer Branding Content Manager HERE

#keepgrowing #ebjobs #career

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.