This is a 5-bullet weekly pit stop for all interested in effective employer branding #67

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Heineken confronts growing work life imbalance. ?

@Heineken has launched its latest campaign ‘The Ghosted Bar’, highlighting the issue of overworking culture in Singapore & Malaysia and encouraging employees to work responsibly, enjoy social life and not let it be negatively impacted by work.

What is interesting about the campaign?

?The campaign, dubbed #WorkResponsibly, has been created in collaboration with a Korean actor Park Hyung Sik. The teaser video, shared by the actor, gained over 4 mln views in 24 hrs; around 15 influencers from Singapore & Malaysia amplified the content by sharing it on their Instagram & TikTok profiles.
?@Heineken, Singapore hosted a ‘ghosted bar’ experience on 19 April 2023, while in Malaysia 40 paranormal ‘ghosted bar’ experiences will take place across the country, spooking people into working responsibly.
?@Heineken & Le Pub have created a Ghost Generator app to remind employees to leave work on time.

Enjoy ‘The Ghosted Bar’ campaign and experience the magic of Heineken on their website.

#employerbrand #customerbrand#employerbrand #customerbrand #worklifebalance #flexibility #jobresponsibilities #workload #presenteeism #overworkculture #societalpressure #workresponsibly #employeeexperience #employeesatisfaction #workenvironment #hyperconnectedworld

 

2. ACTIVATIONS TO FOLLOW: Nestle experts take on your questions. ?

@Nestle has issued a video series to address top questions on the company’s sustainability actions.
‘You asked, we answered’ initiative translates how Nestle is striving for a more sustainable future, towards a healthier planet, a stronger & more responsible society.

Recently, they have asked people to sound off on social media with questions about sustainability at Nestlé – here’s how their experts responded.

WHY TO DO THIS?

?Sustainability in the workplace has a powerful effect on the current & future talent. As per the recent survey from Esker, 58% of respondents planned to factor a company’s commitment to sustainability in their choice of employers in the future —up from 44% who considered their employer’s sustainability practices before taking their current job.
?It helps your company’s reputation – consumers wish to support brands that care about social & environmental issues.

Why not to follow this example for highly engaged talent and enhanced company reputation?

#employerbranding #talentacquisition #recruitment #consumerbranding #candidateexperience #employeeexperience #sustainability #socialissues #environmentalissues #talentengagement #companyreputation #commitment

 

3. EMPLOYEE ENGAGEMENT TRENDS TO NAVIGATE IN 2023. ?

What are some of the major trends & themes in employee engagement 2023?

McLean & Company issued an Employee Engagement Trends 2023 report which offers a comprehensive view of the current state of engagement and what organizations can do to improve it.
A few takeaways are:

• Companies continue to adjust to hybrid & remote environments and retention challenges. Companies should form connections with co-workers through buddy programs, involvement in new employees’ onboarding and provide opportunities for employees to connect both virtually & in-person.
• The #1 reason employees leave an organization is opportunities for career advancement. Companies should explore programs like job shadowing or career pathing to offer employees a chance to build & develop skills and advance their careers internally.
• Workload is the #1 contributing factor to burnout, followed closely by blurred work-life boundaries. Companies should revisit wellbeing offerings and plan to extinguish organizational burnout.

?Take a closer look at what’s driving employee engagement in 2023 here.

#talentmanagement #hybrid #remote #employeeengagement #retention #employeeexperience #employeesatisfaction #onboarding #skills #careeradvancement #careerpathing #jobshadowing #burnout #wellbeing #worklifebalance

 

4. A TOOL TO USE: A social media guide 2023.?

Discover a social media guide 2023 from @ECN, which outlines the world’s most prevalent social networks and provides all the relevant data & insights to help you select and utilize the most suitable social media for your business.

? Download it here and enjoy!

#tools #socialmedia #networks #data #insights #guide

 

5. A PODCAST TO ENJOY: Workforce planning in economic uncertainty. ?

A very insightful dive into planning for economic uncertainty with Oliver Shaw, Orgvue CEO and David Green, Digital HR Leaders podcast host.
In the Digital HR Leaders podcast episode you will gain the insights on:

?how to plan for the unplanned and prepare for unforeseen circumstances;
?how workforce planning & organizational design come together under people analytics;
?how to build skills from workforce planning and use them for organizational design.

#podcast #organizationaldesign #workforceplanning #peopleanalytics #skills #economicdownturns #costcutting #strategy 

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted: 

? Poland: Fujitsu is looking for an Employer Branding Associate HERE

? Germany: OBI Group Holding is looking for a Senior Employer Branding Manager HERE

? Malaysia: Edwards Lifesciences is looking for an Employer Branding & Promotion Specialist HERE

? Brazil: Mecanizou is looking for an Employer Branding Specialist HERE

#keepgrowing #ebjobs #career

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.