This is a 5-bullets weekly pit stop for all interested in effective employer branding #56

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Nestlé indulges young talent in career programs. ? 

The @Nestlé Academy offers graduate schemes, apprenticeships, placements and internships to develop the skills for the future of work. Together with @Cappfinity they redesigned the existing assessment process mid last year to ensure it was relevant and appealing to early talent.

What is spectacular about the recruitment process?
? the assessments are designed to visually showcase the Nestlé employer brand; candidates are presented with a job simulation and can immerse themselves in a hypothetical project;
?after a virtual assessment centre with a strengths-based interview, candidates receive a feedback report and are invited to leave their own feedback at each stage;
?the refreshed campaign delivered 7,127 eligible applicants; 386 attended the assessment centre and 95 offers were made.

Accelerate your career with Nestlé here.

#employerbrand #customerbrand #talent #recruitment #earlycareers #candidateexperience #assessmentcentre #jobsimulation #careerprograms #graduateschemes #apprenticeships #placements #internships #workculture #values

 

2. ACTIVATIONS TO FOLLOW: J. Lohr advances DEI. ?

@J. Lohr Vineyards & Wines continuously looks for the ways to advance diversity, equity and inclusion in the beverage & alcohol industry.

It is proud to launch its 2023 #JLohrWomen campaign, a program which celebrates diversity in the wine industry. By helping to fill the industry’s gender gap, the company is building both a stronger employer brand and a more robust wine industry.

What is spectacular about the campaign?
?an integrated campaign features J. Lohr team members from various company roles;
?live sessions will focus on 3 wine industry career areas: Marketing, Sales & Science and will spotlight the panelists’ career paths, best practices, tips for growing & advancing in the specific disciplines;
?following the live sessions, attendees will be able to apply for exclusive one-on-one Shadow Days with the leading J. Lohr executives in each discipline.

Discover more about the #JLohrWomen campaign and its extensive outreach here.

 

#wineindustry #employerbranding #talent #dei #genderequity #gendergap #careerpaths #careeradvancement #learning #development #sustainability #leadership #students #professionals 

 

3. SOCIAL MEDIA TRENDS TO NAVIGATE IN 2023. ?

Are you ready with a social media strategy for 2023? Are you aware of the most talked-about trends?

Content Stadium shares 6 social media trends 2023 to incorporate for the next 12 months. They include:

1. Social responsibility, brand transparency and authenticity. There is still a growing pressure on brands to show how they give back to society and what values they align with.
2. 1st steps into the metaverse. Metaverse is expected to become more integrated into our everyday social media consumption in 2023.
3. Multi-sensory social media. It is the integration of different formats (audio, video, text & fully-immersive environments) which bring new and more engaging experience to social media users.
4. Super apps. These combine various features from messaging, video & entertainment to commerce & payment (for example, WeChat).
5. Social media for customer service. More businesses are predicted to incorporate a customer service element into their strategies in 2023.
6. Short-form videos & TikTok. HubSpot predicts that short-form videos will see the most growth in 2023.

? Explore deeper the Social Media Trends 2023 here.

#employerbranding #socialmedia #strategy #csr #authenticity #metaverse #multisensorymedia #customerservice #superapp #trends2023

 

4. A TOOL TO USE: A wellbeing survey kit. ?

Discover a very useful kick-starter kit which helps you put together questionnaires to draw actionable insight and understand the impact of your health and wellbeing activities.

? Check it here and enjoy!

#tools #kit #survey #questionnaire #wellbeing #mentalhealth #physicalhealth #workplaceculture #policies 

 

5.A PODCAST TO ENJOY: Unlocking company resilience. ?

A very eye-opening dive into unlocking organizational resilience with Susan Cantrell, VP of Products & Workforce Strategies, Michael Griffiths, Workforce Development Practice Lead from Deloitte and David Green, Digital HR Leaders podcast host.
In the Digital HR Leaders podcast episode you will gain the insights on:

? what shifts towards a skills-based operating model are being observed;
? how to successfully transition towards a skills-based organization;
? how a focus on skills creates an ecosystem for acquiring, developing, retaining & mobilizing talent.

A BONUS PIECE FOR YOUR BRAIN ?

‘Inclusion on Purpose’ book you need to read

How to cultivate an inclusion mindset and create a culture of belonging at work?

The author Ruchika Tulshyan explains that inclusion takes awareness, intention and regular practice. Inclusion doesn’t just happen – we have to work at it. And the author shows us the steps and specific examples to systemically shift our work culture to be diverse & inclusive. ??

#talent #leadership #dei #organizationaldesign #peoplemanagement #talentmanagement #organizationalbehaviours #bias #workculture #belonging #strategy #book

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️