This is a 5-bullet weekly pit stop for all interested in effective employer branding #67

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Reinvent everything with AWS. ? 

@AWS, the world’s most comprehensive and broadly adopted cloud platform, launched a new campaign ‘Reinvent What’s Possible’ in mid-2022, encouraging talent to bring their superpowers, personality, passion and find the career that’s a perfect fit.

What is interesting about the campaign?

?it clearly translates the company EVP and the ways AWS makes it easier for talent to build their future – through reinventing job satisfaction, freedom & flexibility, career opportunities, performance, entrepreneurship and other aspects;
?it enhances its customer brand by highlighting how AWS helps customers reinvent the industry with purpose-built services, solutions and partners.

Enjoy the campaign here and explore the new AWS brand positioning in detail on their website.

#employerbrand #customerbrand #innovation #evp #companyculture #workplace #jobsatisfaction #employeeperformance #flexibility #careeropportunities #entrepreneurship #candidateexperience #employeeexperience 

 

2. ACTIVATIONS TO FOLLOW: Dream big with AB InBev.?

The brewing company @AB InBev’s existing employer brand ‘Challenge Accepted’ had begun to feel too masculine. In partnership with MSL, UK the company created the EVP to meet the needs of 170,000 employees in the new post-pandemic world.

What aspects can be highlighted about this campaign?

?The ‘Cheers to Dreaming Big’ campaign brought together the AB InBev’s ambitious culture & the notion of doing things together as a team. There was a 69% increase in job applications the month after launch, resulting in more than 2,500 applications.
?Month-on-month statistics showed a 152% increase in the level of engagement and creations thanks to the new branding.

Enjoy the campaign here and discover more about the positioning on the company website. Why not to follow this example and reinvent your employer brand for higher engagement rate & effective recruitment.

#employerbranding #evp #talentacquisition #recruitment #targetaudiences #candidateexperience #applicationrate #employeeexperience #employeeengagement #workculture #teamwork #cocreation #togetherness 

 

3. TRENDS TO FOLLOW: A 4-day work week. ?

The 4-day workweek has been gaining momentum in the recent years. Some forward-thinking companies have already adopted shorter working weeks to keep their employees happier & more productive.
The world’s most extensive 4-day workweek trial research has released its findings from the first 2 trials, which comprised 33 companies and 903 employees in the US, Ireland & a few other countries. Some include:

1. Company metrics showed high levels of success. Revenue rose approximately 8% over the trial and was up 37.55% in comparison to the same period in 2021. Hiring rose, absenteeism reduced and resignations declined.
2. Employees recorded an almost 2 point increase in satisfaction with time, from 5.39 before the trial to 7.38 after.
3. Anxiety & negative affect fell substantially and positive affect increased from 3.15 to 3.64.

Though several prominent companies, such as @Microsoft, Japan and @Unilever, New Zealand have conducted trials for the 4-day workweek with positive results, many large companies have been slow to embrace this trend, partially because of their complex, inflexible structures.

? Get more insights into the 4 Day Week Global Foundation findings here.

#trial #companypolicies #peoplemanangement #4dayworkweek #companysuccess #revenue #hiring #employeeretention #employeesatisfaction #wellbeing #flexibility #resignation #absenteeism #leadership

4. A TOOL TO USE: Ready-to-use employee communications.?

Discover a Communication Library which offers ready-to-use employee communications instantly branded to your company brand colours & logo. Underneath every communication there is a context section with tangible ideas to celebrate DEIB, CSR, health & wellness, onboarding, employee engagement and other occasions. You can easily edit photos, text and upload other images into the design.

? Discover more about the tool here and let us know how you find it

#tools #employeecommunications #templates #deib #csr #health #wellness #onboarding #employeeengagement #employeeexperience

 

5. A VIDEO TO ENJOY: Trust is the new currency for business. ?

A very insightful dive into growing need for trust in the workplace with Mohamed Kande, PwC Vice Chair & Global Advisory Leader and Alan Murray, Fortune Media CEO.
In the Fortune Media episode you will gain the insights on:

?why trust is the new currency for business;
?what factors make a company trustworthy;
?how business leaders can improve everything from employee retention to customer loyalty by strengthening trust in a rapidly changing world.

#media #employerbranding #trust #newcurrency #companysuccess #workplace #employeeengagement #employeeretention #productivity #loyalty #customers

 

BONUS PIECE FOR YOUR BRAIN ?

‘Employer Branding for Small Business’ book you need to read

How to compete for talent against anyone?

From strategy to collaboration and execution, the author James Ellis shares actionable tips how to elevate your company’s employer branding approach and gives you the ammunition to make your employment brand stand out in a crowded & competing market. ??

#strategy #employerbranding #talentacquisition #recruitment #smallbusiness #warfortalent #talentmarket #competition #hr #communications #book 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community. Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.