This is a 5-bullet weekly pit stop for all interested in effective employer branding #65

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Rise together with GKN Aerospace. ✈

@GKN Aerospace, a leading global tier one aerospace supplier, has just launched a new great-place-to-work campaign ‘TogetherWeRise’, showing how human endeavour shapes the future of aerospace innovation & technology.

What is interesting about the campaign?

?The campaign articulates the EVP in 3 pillars which embrace ‘people’, ‘planet’ & ‘progress’ and offers talent a career without limits.
?It portrays GKN Aerospace as a sustainable and socially responsible company which develops & supplies an extensive range of advanced aerospace systems, components & technologies and aims to protect our planet.

Visit the company website for more details and enjoy the GKN Aerospace employer branding campaign.

#employerbrand #customerbrand #recruitment #talentacquisition #evp #pillars #innovation #technology #careeropportunities #employeedevelopment #workculture #workenvironment #sustainability #csr 

 

2. ACTIVATIONS TO FOLLOW: Met Police campaign brings family voices. ?

In partnership with Tonic Agency, UK @Metropolitan Police produced a series of films to build a thriving candidate pool and eliminate pre-existing perceptions about joining the police.

The video campaign was shortlisted for RAD Awards 2023.

What makes the campaign spectacular?

?Real families of serving police officers offer a different perspective and show the positive impact of the decision to become a police officer, and the pride felt by family members;
?The campaign reached 1.6m people, attracted 5.5m impressions, 5.3m complete views and a view-through rate of 97.47%;
?It continues to perform above benchmark for its view-through rate at +2.47, with engagement strong on the 2nd burst of promotion; CTR is also above planned, at +0.23. In a recent campaign evaluation, 17% of Londoners could recall the video, increasing to 28% for people of Black African heritage.

Enjoy the campaign here. Why not to follow this example and launch a winning recruitment campaign for your company?

#employerbranding #talentacquisition #recruitment #candidatepool #candidateexperience #employeeexperience #bias #perceptions #police

 

3. A MANAGEMENT STYLE TO ADOPT: Progressing towards pay equity.?

How can companies progress towards pay equity in 2023?

According to the Visier Insights report on the state of pay equity in 2023, the wage gap between women and men widened in 2022. The woman-to-man pay gap slipped from $0.85 to $0.84 on the dollar.

This decline may not feel significant on its own, but it shows a faltering in progress and puts at risk the 2030 parity timeline.

The report brings a strategy to recoup gains and continue to see progress. It includes:

• Making pay parity a priority in 2023 for organizations.
• Closing the manager divide between men & women and ensuring equal pay for women & men in non-managerial roles.

? Explore the Visier pay equity report further here.

#payequity #wagegap #salaryratio #talentmanagement #retention #employeeexperience #employeesatisfaction #skills #changemanagement 

 

4. A TOOL TO USE: Skillsoft for immersive learning experience.?

Discover Skillsoft, an intelligent learning experience platform, which delivers an immersive learning experience for your employees and covers various subjects from business & leadership development to compliance training.

? Check it here and let us know what you think.

#tools #platforms #technology #immersivelearning #skillsgap #employeedevelopment #employeeexperience #careeradvancement #leadership #compliance

 

5. A PODCAST TO ENJOY: How is generative AI expanding our possibilities??

A very insightful dive into generative AI with Sundar Pichai, Google CEO and Kevin Roose and Casey Newton, Hard Fork podcast hosts.

In the Hard Fork podcast episode you will gain the insights on:

?how generative AI is transforming our lives;
?how to keep a delicate balance between AI innovation and safety;
?how a foundational approach to privacy should apply to technologies.

#podcast #ai #technology #innovation #businesstransformation #safety #privacyregulation #strategy  

 

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted: 

? Poland: IG Group is looking for an Employer Branding Lead HERE

? South Africa: Heitha Staffing Group is looking for an Employee Branding and Recognition Manager HERE

? Australia: Scout Talent is looking for an Employer Branding Lead HERE

? China: Informa Tech is looking for an Employer Branding Manager HERE

#keepgrowing #ebjobs #career

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.