This is a 5-bullet weekly pit stop for all interested in effective employer branding #64

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Be driven by love at Mollie.?

In September 2022 @Mollie, a leading global financial services provider, sparkled with the new campaign ‘Driven by Love’, picturing the company culture which blends ambition & growth with real, heartfelt love for what they do.

What is interesting about the campaign?

?it clearly translates the company’s EVP and the mission to become the most loved financial services provider in the world;
?it shows employees inspired by new perspectives & addicted to adventure, who won’t settle for anything less than love;
?it enhances its customer brand perception portraying employees passionate about customers’ growth & success.

Enjoy the campaign and experience the loving Mollie’s culture on their new career website.

#employerbrand #customerbrand #companyculture #workplace #employeeexperience #candidateexperience #technology #diversity #sustainability #learning #development #companygrowth #customersuccess 

 

2. ACTIVATIONS TO FOLLOW: Be supported by Working Wales career change campaign.?‍♂️

@Working Wales has launched a ‘career changer’ campaign to support young people and adults across Wales who are looking to make a career change.
At the core of the campaign is a free mid-career review to guide customers through the career change journey, identifying transferable skills to job matching and getting job ready.

A recent Reed.co.uk research revealed that almost 3/4 of UK employees (71%) will be looking for a new role this year.

What interesting aspects can be highlighted about this campaign?
?it provides anyone over the age of 16 with a package of employment support (CV writing, interview techniques, job searching, signposting to training & funding opportunities, etc.);
?along with careers guidance, the mid-career review includes a free psychometric assessment to objectively measure an individual’s personality traits, intelligence, abilities, behavioural style & aptitude.

Discover more about the Working Wales career change campaign here. Why not to respond to your employees’ concerns & provide them with strong career development support?

#employerbranding #employmentsupport #talentacquisition #assessment #careerchange #careerguidance #midcareerreview #careerpath #candidateexperience #candidatesatisfaction #application #jobsearch #jobdescriptions #skills

 

3. THE-WORLD-OF-WORK TRENDS TO FOLLOW: Jobs on the rise. ?

From the rise in skills-based hiring to the demand for hybrid work, the employment landscape has been undergoing a wave of changes. Many professionals are left wondering about their next career move.

The 2023 LinkedIn Jobs on the Rise list reveals the 25 fastest-growing job titles over the past 5 years. Among them:

1. HR Analytics Manager (People Analytics or HR Analyst).
2. Employee Experience Manager (this job title did not exist 5 years ago).
3. Sustainability Analyst (new and growing fast).
4. Diversity and Inclusion Manager (DEI).
5. Chief People Officer.

? Get more insights into where the workforce is heading here.

#employerbranding #employmentlandscape #ai #hranalytics #employeeexperience #sustainability #dei #learning #development #upskilling #reskilling #talentmanagement #careerdevelopment #careerpath #humancapital

 

4. A TOOL TO USE: Talent GPT.?

Discover a proprietary AI technology, TalentGPT.

It will not only generate new job descriptions, but make them highly relevant to the skills that organizations’ lack. It will not just generate email templates to send, but contextualize them to the exact candidate audience employers are trying to reach. It will not only provide career recommendations to employees – it will also guide them based on the skills they have today.

? Discover more about the tool here and let us know about your experience.

#tools #technology #ai #talent #recruitment #talentacquisition #sourcing #gpt #candidateexperience #jobdescriptions #skills #careerdevelopment

 

5. A PODCAST TO ENJOY: How not to kill your employer brand.?

A very insightful dive into candidate experience with Ryan Hemmant, Recruitment Marketing Manager at AVIV Group and Sara MacGregor & Roger Cayless, Leap Listens podcast hosts.

In the Leap Listens podcast episode you will gain the insights on:

?how to ensure a smooth candidate journey, how technology can help here;
?how to refine recruitment messaging;
?how to match the employer experience with the consumer experience.

#podcast #employerbranding #recruitment #technology #ats #candidateexperience #candidatejourney #employerexperience #consumerexperience

 

A BONUS PIECE FOR YOUR BRAIN ?

‘Running Remote’ book you need to read

How to effectively transition to a remote business model?

The authors Liam Martin & Rob Rawson disclose success secrets and nuts-and-bolts techniques from remote work pioneers on the mindset and strategies they developed to build and grow successful organizations from the ground up in the most the seamless, freeing and cost-effective ways.
??

#strategy #businessmodel #peoplemanagement #worktrailblazers #tech #asyncmindset #techniques #remote #productivity #inclusivity #cuturalexchange #book 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community. Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.