This is a 5-bullet weekly pit stop for all interested in effective employer branding #126

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. BRAND TO FOLLOW: IKEA on ROBLOX

IKEA has launched the first phase of its drive to attract a new generation of co-workers with a campaign titled ‘Careers Done Different’. They’re taking innovation to a whole new level in recruitment marketing by opening a new store in Roblox! YES, Roblox! And it is paid £13.15 per hour!

The virtual store, opening on 24th June, introduces users to the wide range of roles and career progression routes available at IKEA through a series of games inspired by real-life jobs at the Swedish retailer. This innovative approach not only showcases the diverse opportunities at IKEA but also engages a tech-savvy audience in a fun and interactive way.

Why We Love This Move:

1. Digital Innovation: IKEA is embracing the digital world, allowing users to explore and shop in a virtual environment. This move showcases their adaptability and forward-thinking approach. 

2. Engaging Younger Audiences: By entering Roblox, IKEA connects with a younger, tech-savvy audience, making their brand more accessible and fun.

3. Creative Exploration: The virtual store provides a unique platform for users to get creative with IKEA’s range of products, enhancing their brand experience. 

Discover more about IKEA’s new store on Roblox

 

2. ACTIVATION TO FOLLOW: #WeAreCisco Blog

Building a blog that sells your EVP and engage people? That’s not an easy thing, right? BUt it can be done! Look at the winning Cisco blog. It is a rich resource filled with stories of personal growth, innovative programs, and inspiring journeys. Whether you’re looking for career advice, insights into balancing life and work, or stories of empowerment and leadership, the Cisco blog has something for everyone.

What we like the most out of it?

• It uses real people and their stories built around EVP
• It is diverse, touching candidates’s needs
• It uses the one shared communication framework #wearecisco

 Explore more on the Cisco blog

#blog #UGC #cisco

3. PROOF TO BE DELIVERED: LGBTQ+ friendly employer

Oftentimes, it can be challenging to assess if an organization is truly inclusive or simply skilled at employer branding and rainbow washing for pride month (July in US is a pride month). We find it hard too, so there is a little piece you might want to start the thinking 

Are you an employer that is welcoming and inclusive of LGBTQ+ people? And how do you prove that?

Check this 4 questions answering YES/NO from a short piece from Dr Kyle Elliott at Forbes

• Do you offer inclusive healthcare benefits?
• Do you include pronouns on your company website and in email signatures?
• Are you involved in the LGBTQ+ community?
• Does your executive team include members of the LGBTQ+ community?

 

 

4. PODCAST TO WATCH: What formula makes your EVP powerful with Malcolm Peak

In the next amazing episode of our podcast, we investigate the different ways of communicating your EVP with Malcolm Peak – the Director at Peak Corporate Solutions, based in Sydney, Australia. He is reviewing the 5 live examples of employer brands living or not their EVP! Watch it if you planning to activate your EVP 

Here’s a breakdown of what you meet there:

• What did Chevron do and what we can learn from them?
• Investigating Australia Post website and messaging
• The intricacies of Canva’s narrative on their place in the world.
• How to talk about employees fitting into your company like Apple? 
• Communicating the individual perspective to the potential employee like Bain & Company

Watch the episode and subscribe us for more cools stuff like this HERE

 

5. REPORT TO CHECK: State of Candidate Experience 2024

How the Fortune 500 rank in attracting, engaging, and converting talent? There is a report on that from Phenom!

And the numbers are…sad:

• 97% do not have social media content embedded in the job seeker experience
• 89% do not provide job recommendations based on experience level or job titles
• 86% have not instituted an intuitive, easy to implement search process that understands the context of the keyword and separates it with proper grouping

Fortune 500, really? A lot of work still to be done!

BTW we will be covering the CX topic at EBstars Festival 24 with great case studies. If you into the topic book your seat! 

See the full report

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️