This is a 5-bullet weekly pit stop for all interested in effective employer branding #127

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. BRAND TO FOLLOW: FORD video selling EVP & product

Ford Motor Company. Movers of the World, Makers of the Future – sounds like a huge promise, hugh? Let’s unpack it. There should be Ford (product), there should be Movers, there should be World being moved by them, and there should be Future shaped by them. That’s an ambitious brief….has Ford delivered it? Check it out!

BTW they won Rally Award this year for the best EB video

 

2. CHANNEL TO USE/ACE: talent acquisition on TikTok

Thinking about recruiting on #TikTok?  Here are the TA best practices from HR Grapevine

1. Create high-quality, diversified content: educational, community-based content, user-generated content (UGC) – in this case from existing employees is crucial here
2. Take deep care of distribution. It matters just as much as creation
3. Push candidate-driven content
4. Be patient 🙂 Building a community on TikTok takes time
5. If you can’t commit fully, don’t commit at all

 

Well, we should start from the last tip. WDYT?

Also if you have a case study on TikTok, let us know, we have few slots left at EBstars Festival 24 (check agenda)

3. ATTITUDE TO FOLLOW: Kavya Papreja sharing her career start in Employer Branding

Hey, graduating classes of ’23 and ’24, I want to talk to you about careers in HR and Marketing. (…)

That’s how a young talent from BCG starts her Linkedin’s post and hits 2,5k reactions so far. We were caught by her authentic storytelling but also how skilfully she promoted the #employerbranding to India’s students and grads. And it is also a testimony to her employer.

We need such stories in employer branding to make this career path important and sexy, don’t we? Well done Kavya!

4. PODCAST TO WATCH: How to reimagine your career website with Elena Baeva.

Another week brings another episode of our podcast! This week, we come back to the subject of your career website & DEI. Elena’s dedication extends to a deep passion for diversity and inclusion so such is this episode!

• The importance of EVP – how to capture viewer’s attention on your career website.
• Get your employees to speak for you – how employees testimonials can help you attract the best talent.
• Remember to include everyone – and make sure that your website’s language reflects this diversity!
• Different roles need different paths – make sure that the people will see the information relevant to them.
• Why your job specification should be a love letter to the candidates

Thank you Elena!

 

5. BOOK TO CHECK: HR ROBO SAPIENS: Decoding Artificial Intelligence for Modern Recruitment and HR Marketing

Jose is a friend of us teaching how to master recruitment. We like it, so we were over the moon about his new book on…AI & recruitment! We love AI too, so happy to recommend this position for you.

• Leverage the full scope of existing AI tools in HR, recruitment, and employer branding.

• Surpass all quantifiable benchmarks by automating HR processes with AI.

• Integrate AI seamlessly throughout the candidate journey – from job ads, talent sourcing and branding, over interviewing and candidate experience to the onboarding process.

NEWS NEWS NEWS! Josef will be taking part in our discussion panel at EBstars Festival on AI in EB so better book your ticket to meet him if not yet enrolled!

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️