This is a 5-bullet weekly pit stop for all interested in effective employer branding #125
Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!
1. ACTIVATION TO FOLLOW: Using product in recruitment marketing.
Do you have a sexy product everybody loves? Or maybe a product people just use daily and like? Good! Why not using it for recruitment marketing? As data shows “high quality products” is an important asset for candidates!
Ready? Cool. Check this unique interview experience at Mercedes-Benz.io!
It is a kind of speed date job interviews where candidates face rapid-fire questions within a time limit. Discover insights on handling technical queries with confidence and insights on navigating unconventional hiring processes. And there is CEO involved!
STOP&THINK: How can you use your products for employer branding? If any good example, let us know!
#interview #employerbrand #consumerbrand #evp
2. KPI to set: Employee advocacy ROI
“Lots of people in employer branding and talent marketing say we need to demonstrate R.O.I. but not many people are showing us how to actually do it. Allow me to do my bit to try and fix that. In this video I take the example of advocacy and do a deep-dive on how to both calculate AND communicate R.O.I. to your stakeholders”
That’s how Ben Philips introduce his short video on the topic. Interested? Watch full video below
Also Ben is going to lead a panel discussion on ROI from EB at EBstars Festival 2024, Wanna join him? Book your early bird tickets for 2 day online event (59 EUR today) HERE
#employeeadvocacy #roi
3. Tool to adopt: Human-Centric Employee Value PropositionA nice piece on what a human-centric Employee Value Proposition (EVP) is and how it goes beyond traditional compensation and benefits. It focuses on the holistic well-being and fulfillment of employees, recognizing them as individuals with unique needs, aspirations, and values. Human-Centric EVP Components This approach to EVP is designed to create a supportive, engaging, and inclusive work environment that prioritizes the human aspects of the employee experience. Main elements are:
Check for examples of companies that are led by #hcevp HERE |
#EVP #humancetric |
5. PODCAST TO WATCH: How to live & celebrate your employer brand on social media with Raz Mitzna
In this insightful episode with Raz Mitzna, we explore the powerful role of social media in enhancing and celebrating employer branding. Dive into the essential strategies and practices that can elevate your company’s brand through authentic and engaging content. Here’s a breakdown of what you meet there:
- Live and celebrate your employer brand on social media.
- Encourage employees to share their experiences.
- Use internal storytellers for authentic content.
- Build trust with unpolished, authentic videos.
- Leverage internal influencers for impactful content
#podcast #socialmedia #content
5. BOOK TO CHECK: Dive into the Dynamic World of the Modern Workplace
Discover I Think I Love My Job by Dr. Kalifa Oliver! This isn’t your typical employee experience book – it’s a blend of academic insight and real-world stories.
- Experience the highs, lows, and twists of corporate life.
- Explore people-centered design to bridge gaps between leaders and employees.
- Uncover practical strategies to transform your work culture.
- Learn to use data to revolutionize employee experience.
Don’t miss out on this adventure! Grab your copy now and make work extraordinary! Get your copy here.
#workplace #employeeexperience #book
Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.
Let’s grow together! ❤️