EB Encyclopedia
This is a 5-bullet weekly pit stop for all interested in effective employer branding #124
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1. A BRAND TO FOLLOW: Canada Post shows an outstanding commitment to employment equity.
Canada Post has won the Employment Equity Achievement Awards 2024.
In 2022, the employer provided nation-wide training courses & development opportunities to employees. It resulted in over 20,000 course completions that outline discrimination & harassment, human rights, unconscious bias, as well as respect & fairness.
What other company initiatives are worth being highlighted?
- They launched an Anti-Racism and Anti-Discrimination Charter that outlines their zero tolerance of racism & discrimination of any kind.
- The hired 6 specialized advisors to advance their DEI efforts in recruitment & onboarding.
- They rolled out an early intervention process for injuries at work to accommodate employees who temporarily cannot perform full duties but are able to perform other valuable work.
Find out more & explore Canada Post’s brand positioning on their careers website.
#employerbrand #customerbrand #dei #employmentequity #antiracism #antidiscrimination #recruitment #onboarding #wellbeing #employeebenefits #mentalhealth
2. ACTIVATIONS TO FOLLOW: ZF launches employer branding metaverse to transform talent acquisition & employee engagement.
ZF, Germany has launched its employer branding metaverse which now allows candidates to dive into a virtual world & explore the essence of the company brand, its corporate culture & exciting opportunities ahead.
How does the metaverse enhance user interaction & engagement?
- Recruitment tools: Candidates can schedule meetings with recruiters through an integrated online calendar. They may decide whether meetings will take place via a video meeting tool or within a metaverse interview room.
- Employee spotlights and live events: The platform features the company employee advocates and hosts live events to facilitate real-time interaction & engagement.
- Interactive coin game: Users earn coins by engaging with various content, learn about the company’s milestones and innovations through gamification.
Find out more and experience the ZF employer branding metaverse. Why not to follow this example and elevate your company’s employer brand with innovative technology?
#employerbrand #customerbrand #metaverse #talentacquisition #innovation #employeeengagement #candidateexpereince #employeedevelopment #virtualworld #inclusiveculture #careerpaths #gamification
3. A NEW FUTURE OF WORK: The race to deploy AI and raise skills in Europe & beyond.
Technology, incl. the rise of gen AI, along with other factors, will spur changes in the pattern of labor demand through 2030.
McKinsey Global Institute have issued the report which unveils the occupational transitions & the changing nature of demand for different types of jobs/skills in the labor markets of 9 major EU economies along with the UK, in comparison with the USA.
Some key takeaways include:
- Up to 30 % of hours worked could be automated by 2030, boosted by gen AI, leading to millions of required occupational transitions.
- Businesses will need a major skills upgrade.
- Occupational transitions will affect high-, medium-, & low-wage workers differently.
Navigate through the McKinsey Global Institute report for more insights and find out how to improve human capital & accelerate technology adoption.
#futureofwork #ai #technology #skillsupgrade #skillsshortages #humancapital #talentdevelopment #occupationaltransitions #labourmarkets #productivitygrowth #trends2024
4. A TOOL TO USE: Mastering user-generated content. Quick fixes.
Discover the top 6 quick-win solutions from @Tonic Agency to help you conquer common obstacles hindering the sourcing of outstanding UGC.
Check these solutions here and let us know how you find them.
#guide #ugc #content #winsolutions #storytelling #ai #employerbrand
5. THE EBSTARS AWARDS TO APPLY FOR.
Elevate your employer brand with the EBstars Awards.
The application process for the EBstars Awards is already open.
➡ fill in a comprehensive online questionnaire
➡ discover your company’s strengths and areas for development
➡ receive a detailed report based on your answers
➡ become awarded with up to 20 special titles
Apply for the EBstars Awards today.
#awards #employerbrand #360assessment #survey #winner
SPECIAL NEWS FROM EBSTARS ACADEMY: How to cultivate a compelling employer brand.
In her masterclass Gillian Horan, CEO & Founder of The Pudding shares the steps and best practices to cultivate a strong & compelling employer brand which strengthens your organization’s competitive edge in the talent market.
Check an excerpt from it and dive into the world of employer branding & innovation with us!
Join our YouTube channel for more expert insights & groundbreaking discussions.
We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.
#youtube #learnings #knowledge #hr #inspirations
A BONUS PIECE FOR YOUR CAREER
What is great about employer branding? We are in demand across the globe!
Check the job openings we have recently spotted:
Poland: Nordea is looking for an Employer Branding Intern HERE
Philippines: WTW is looking for a Global Employer Brand Manager – Early Careers HERE
Canada: Intelex Technologies ULC is looking for an Internal Communications & Employer Branding Specialist HERE
Brazil: Skelt Beauty Brands is looking for an Employer Branding & Recruitment Specialist HERE
Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.
Let’s grow together! ❤️
