This is a 5-bullet weekly pit stop for all interested in effective employer branding #121

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: National Trust creates emotional connection with young people.

 

@National Trust is targeting younger people with a new integrated brand campaign ‘Space to Feel’ that unveils the range of experiences that the conservation organization can offer.

The campaign is targeted at younger, urban audiences who may not always feel that the National Trust is for them.

The campaign includes a 60-second video that will run across cinema, video-on-demand, YouTube, Instagram, and TikTok, supported by a series of out-of-home executions.

Trust has also developed a new audio identity, including an audio logo & 90-second sonic soundtrack, which will play on audio and video content, aiming to boost brand awareness.

Enjoy the campaign here.

#employerbrand #customerbrand #recruitment #emotionalconnection #talentengagement #brandawareness #conservationorganization #youngtalent

 

2. ACTIVATIONS TO FOLLOW: AEG encourages us to leave boring behind.  

@AEG, the world’s leading sports and live entertainment company, has launched the campaign ‘Leave Boring Behind’ to attract talent to the variety of career opportunities and promote its inclusive culture.

What can be highlighted about this campaign?

The integrated campaign will run across a variety of social & digital channels.

The promotion includes the display ads that highlight the company’s venues, sports franchises & music events; 60-second spots that feature employees and their jobs, and 10-second video ads & key visuals that showcase what team members love most about their job & the company.

Enjoy the campaign and check the company positioning on their careers website.

#recruitment #talent #careerpaths #training #development #inclusiveculture #socialmedia #digital #liveeventsindustry #entertainment

3. CHANGE MANAGEMENT TRENDS 2024.

 

What are the top expected organizational changes in 2024 and beyond?

@Prosci shared the Change Management Trends Outlook 2024. Let’s explore the trends below to uncover the potential impacts on your organization & people:

1. Technology & digital transformation (37%) – examples of changes include automation, training, user adoption, leadership, integration and automation, governance, change management, systems consolidation, culture, data strategy & AI technology.

2. Regulatory changes & compliance (9%) – example changes include those related to security, government, data privacy & security, AI, perception, communication, continual change, culture and funding.

3. Environmental sustainability & climate change (9%) – example changes include recycling, emissions reduction, transportation commitment to sustainability, communication, carbon tax, awareness, packaging, reducing travel, and regulations.

4. Talent retention & turnover (9%) – example changes include those related to compensation, remote work, development pathways, leadership development, qualification, work-life balance, training, resources, culture for retention, burnout.

5. Cultural & organizational change (9%) – example changes include those related to leadership, trust, communication, transparency, behavior, connection, understanding, merger & acquisition support, and ego.

Dive deeper into the Change Management Trends Outlook 2024 for more findings.

#strategy #technology #ai #digitaltransformation #regulatorychanges #compliance #environment #sustainability #retention #turnover #workculture #organizationalchange

4. A PODCAST TO ENJOY: Future Skills.

 

An insightful dive into the future skills with Lisa Monteith, Head of Talent Acquisition & onboarding for HSBC UK and Matt Alder, Recruiting Future podcast host.

In the Recruiting Future podcast episode you will learn:

what TA needs to drive organizational value;

what neuroinclusion in the recruiting process is and what skills for the future we should acquire;

how TA may re-invent itself for the future.

#podcast #employerbrand #employerbrand #strategy #futureskills #agility #ai #organizationalvalue #upskilling #technology #learning #development #education #skillslifespan #futureworldofwork

5. A GLOBAL EMPLOYER BRANDING FESTIVAL TO ATTEND: EBSTARS 2024. ⭐⭐⭐

To boos

Woohoo!

We are coming back with the exciting news!

This year’s festival is shaping up to be the biggest with a stellar lineup of speakers and experts from around the world.

Get ready to be inspired by their case studies, learn from their masterclasses, and gain valuable insights to apply to your employer branding strategies.

A global event will take place online and will run from 22 to 23 October inclusive, covering 3 regions – EMEA, AMERICAS and APAC.

Hurry up, the early bird tickets are available till the end of May. ⏰

Register here.

 #employerbranding #festival #ebstars2024 #EMEA #AMERICAS #APAC

SPECIAL NEWS FROM EBSTARS ACADEMY: How to communicate your EVP through a career website.

In his case study Victor Rubin, BlaBlaCar shares very practical strategies to clearly articulate your EVP through a career website and enhance engagement with your EVP content.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Join our YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR CAREER

What is great about employer branding? We are in demand across the globe!

Check the job openings we have recently spotted:

 Poland: KMD Poland is looking for an Employer Branding Intern HERE

 China: LVMH Fashion Group China is looking for a Senior Employer Branding & Communications Specialist HERE

Australia: Ashdown People is looking for an Employer Brand Specialist HERE

Argentina: VariaCode is looking for an Employer Brand Lead HERE

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️