This is a 5-bullet weekly pit stop for all interested in effective employer branding #120

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Hilton achieves 93% engagement rate due to a strong ERG culture & employee benefits.

 

While some businesses are secretly struggling with a disengaged workforce, @Hilton credits their 93% engagement rate to a strong ERG culture and in-demand employee benefits.

What some of the Hilton initiatives are said to have improved the employee engagement & retention?

A wide variety of the established resource groups – the Black team member resource group (TMRG), a women’s TMRG, an abilities TMRG, generations TMRG, etc.

The mental health platform Thrive at Hilton is a caregiving service that allows employees to engage their benefits & connect with professionals to meet well-being goals.

The financial service DailyPay which gives users the ability to access their wages daily rather than at the end of each pay period.

Read on to find out more.

#employerbrand #customerbrand#employeeengagement #workculture #employeeexperience #erg #benefits #perks #wellbeing #hospitalityindustry

2. ACTIVATIONS TO FOLLOW:Tails.com demonstrates high standards of social & environmental performance, transparency & accountability.

 

@Tails.com, a European dog food company, has become a certified B Corporation. It has scored 89.8 overall across B Corp’s 5 key impact areas: governance, workers, customers, community and environment.

How does the company demonstrate it meets high standards of social & environmental performance, transparency & accountability?

The company’s environmental strategy to date has included transitioning all sites to 100% renewable energy and reducing factory waste by 14%.

The company also donated more than 455,000 meals in 2023 to shelter pets & others in need.

Tails.com scored high in the Workers category for the benefits it offers its employees: financial assistance for relocation, flexible work policies and parental leave, breastfeeding stations at job sites, and socially responsible pension options.

Discover more about the Tails.com B Corp journey.

Why not to follow this example and challenge the way the business is run in your company?

 #employerbrand #customerbrand #bcorporation #certification #customerexperience #employeeexperience #employeebenefits #flexibility #environmentalstrategy #csr #transparency #accountability

 

3. OFFICE DESIGN PREDICTIONS 2024 TO CONSIDER.

 

The workplace is changing.

The most successful office workplaces are expected to offer a variety of inclusive workspaces where workers can focus, connect, and collaborate.

 

@Gensler issued the Office Design Predictions 2024, which offer a look into the future – how companies will iterate & experiment, invest in pilots, explore new workplace strategies & purpose-driven amenities. Some trends include:

1. Financial services. Design for culture and employee personality becomes a priority. Unique styling & hospitality elements will help office environments adopt more of the comforts of home, while seamless A/V and technology support offers something the home office cannot.

2. Law & professional services firms seek to reduce their environmental impact, foster diversity, and better support their people. They aim to create workplaces that demonstrate these values through sustainable design and inspire a sense of purpose & belonging.

3. Technology companies explore buzz-boosting experiences that inspire attendance & productivity. These buzzy experiences will pair sensory-rich physical spaces with on-demand programming to energize the workplace, with a focus on arrival experiences, social spaces, and hospitality-infused team spaces.

Navigate through the Gensler Office Design Predictions 2024 for more insights.

#employerbranding#employerbrand #customerbrand #bcorporation #certification #customerexperience #employeeexperience #employeebenefits #flexibility #environmentalstrategy #csr #transparency #accountability

4. A PODCAST TO ENJOY:Understanding & meeting the needs of different generations in the workforce.

 

You Should Know podcast edition offers an insightful dive into understanding & meeting the needs of different generations with Amy Letke, Marsh McLennan Agency and William Tincup and Ryan Leary, You Should Know podcast hosts.

The You Should Know podcast episode unveils:

what diverse needs various generations have;

how to adapt to remote & hybrid work setups and tailor benefits to individual employee preferences;

how to cultivate empathetic & understanding leadership to foster a positive environment.

#podcast #recruitment #talentacquisition #recessionproof #talentneeds #competition #flexibility #data #technology

5. THE EBSTARS AWARDS TO APPLY FOR. ⭐

 

⭐ Elevate your employer brand with the EBstars Awards.

The application process for the EBstars Awards is already open. ✅

➡ fill in a comprehensive online questionnaire
➡ discover your company’s strengths and areas for development

➡ receive a detailed report based on your answers
➡ become awarded with up to 20 special titles

Apply for the EBstars Awards today.

awards #employerbrand #360assessment #survey #winner

 

SPECIAL NEWS FROM EBSTARS ACADEMY:How to stay super creative in employer branding communication.

In his masterclass Mark Horley, Tonic Agency unveils how to generate fresh ideas, engage with your audience in innovative ways and showcase your company’s unique culture & values.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Join our YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR BRAIN

What is great about employer branding? ‘Fully staffed: the definitive guide to finding & keeping great employees in the worst labor market ever’ book you should read

How to find & keep great employees in the worst labor market?

The author Eric Chester uncovers how to streamline your hiring process, expand your brand awareness through job advertising, build a pipeline of qualified candidates, and refine your hiring funnel so that these superstar employees stay with you for long.

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️