This is a 5-bullet weekly pit stop for all interested in effective employer branding #119

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: McDonald’s revives a nostalgic Big Mac burger chant challenge with a modern twist.

 

Nostalgia is an amazing marketing tactic.

@McDonald’s Australia has launched the ‘The Original Mouthful’ campaign which leans into the Big Mac’s 56-year legacy. A 60-second hero film takes us all the way back to 1968 – we travel through the Big Mac’s evolution across the decades, recollecting how the burger and its ingredients have stood the test of time.

What is interesting about this campaign?

The Big Mac chant challenge is an innovative game, available on Snapchat, TikTok, and the MyMacca’s app, engaging younger generations who are not familiar with the chant.

An innovative technology recognizes speech, detects the correct list of delicious ingredients from a trained machine learning model to reward users on the spot.

The TV commercial & online video promotes the challenge; fans’ social feeds are flooded with prompts & fumbles; fans are celebrated in reactive digital out-of-home.

The campaign is inclusive for those who are non-verbal, blind or have low vision, as well as people who are deaf or hard of hearing, allowing them to participate in the initiative.

Enjoy the campaign and share your thoughts with us!

#employerbrand #customerbrand #nostalgiamarketing #technology #innovation #machinelearning #socialmedia #younggeneration #dei #belonging #legends #customerexperience

 

2. ACTIVATIONS TO FOLLOW:J. Jill uses an ERG to incubate company-wide engagement programs.

 

Women’s clothing brand @J. Jill relies on its women leadership ERG as an incubator for new employee initiatives rolling out to the wider company.

Some ERG programs include:

a mentorship program – mentees build confidence in their roles and improve their communication & presentation skills, get knowledge about the industry or how to approach a difficult situation with their boss;

an engagement initiative called ‘spotlight pairs’ to promote cross-team camaraderie – 2 members are paired randomly and tasked with learning more about each other;

a fireside chat series,

a speakers series,

volunteering events.

Learn more about the fashion retailer bringing in the personal with the professional.

 erg #employerbrand #crs #skills

3. INCREASING RETURN ON TALENT: THE MOVES & METRICS THAT MATTER.

 

Many employers realize how crucial return on investment is. But how can organizations maximize their return on talent?

McKinsey & Company shares 5 actions to transform your organization’s talent system, establishing a culture of performance while boosting employee experience. These include:

1. Identify who you need to win – look into what skills & capabilities your company needs to reach the greatest level of productivity.

2. Create a hiring engine to compete for talent – create talent win rooms, streamline the hiring process, revise job descriptions, develop alternative routes, reshape recruitment with AI, etc.

3. Focus L&D programs on the highest-return journeys – identify the capabilities needed for the future and build tailored, skill-based learning journeys.

4. Make people & performance your organizational mantra – build a strong performance culture.

5. Turn HR into the talent steward – make HR a strategic partner of the C-suite, ensure that talent is a company-wide priority, transition HR from a cost center to a true value creation center.

Dive deeper into McKinsey & Company’s holistic strategy to craft a high-performing talent system & maximize your return on talent.

 #roi #metrics #kpis #talent #hiring #skills #capabilities #optimization #ai #learning #development #performanceculture #productivity #valuecreation #attrition #employeeexperience #engagement

4. A PODCAST TO ENJOY:Social intelligence & the employer branding strategy.

An insightful dive into the social intelligence & the employer branding strategy with Liz Gross, Founder & CEO of Campus Sonar and Eddie Francis, I Wanna Work There podcast host.

In the I Wanna Work There podcast episode you will learn:

what social intelligence is;

how higher ed job seekers, especially Gen Z and marginalized, use social media and other online platforms to investigate the quality of the employee experience on campuses;

how online activity impacts employer brands.

#podcast #employerbrand #strategy #socialintelligence #employeeexperience #candidateexperience #genz #generations #campus #socialmedia #onlineplatforms #brandreputation

5. A TOOL TO USE: 95+ New LinkedIn features 2024.

To boost the time people spend on LinkedIn, the platform is testing gaming with its own games called Queens, Inference, Crossclimb & Blueprint.

They aim to add fun, stimulate conversations and deepen relationships among users by introducing puzzle-based games.

Discover more LinkedIn features 2024 captured in the Kevin D. Turner’s article. Do let us know how you find them.

#tools #socialmedia #linkedin

SPECIAL NEWS FROM EBSTARS ACADEMY: How to measure your employer branding impact.

 

In his case study Ted Meulenkamp, Mondelēz International shares very practical measurement strategies to assess the impact of your employer branding efforts, make data-driven decisions to optimize your strategies & continuously enhance your employer brand to attract & retain talent.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Join our YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR CAREER

What is great about employer branding? We are in demand across the globe!

Check the job openings we have recently spotted:

Poland: Danone is looking for an Employer Branding Manager HERE

Brazil: Hotmart is looking for a Senior Employer Branding Analyst HERE

Canada: Canuck Place Children’s Hospice is looking for a People & Culture Employer Branding Communications Specialist HERE

Singapore: Airwallex is looking for an Employer Branding Partner HERE

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️