This is a 5-bullet weekly pit stop for all interested in effective employer branding #122

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW:China retail tycoon introduces ‘unhappy leave’.

 

The Chinese supermarket chain @Pang Dong Lai offers up to 10 days of ‘unhappy leave’ annually to improve the company morale and help its employees achieve a better work-life balance.

What other company employment policies & perks are worth mentioning?

The employees work only 7 hours a day, have weekends off; they are entitled to 30 to 40 days annual leave and 5 days off during Lunar New Year.

The company offers over 100 free services, incl. free blood pressure measurements, air conditioning cleaning & handbag maintenance.

The supermarket is also equipped with pet cabinets, pet water & cooling devices.

Discover more about the newly introduced policy. Why not to follow this example and promote a better work-life balance at your company?

#employerbrand #customerbrand#employerbrand #customerbrand #employeeexperience #wellbeing #flexibility #employeebenefits #perks #mentalhealth #worklifebalance

2. ACTIVATIONS TO FOLLOW:PwC launches its own internal talent platform.

 

@PwC launched an AI-powered talent marketplace ‘My Marketplace’ to help recruit internal talent for open roles and projects. The recruiters, hiring managers, and project leads can use the platform to identify internal talent before expanding their search externally.

How does PwC’s internal talent marketplace work?

The platform pulls data from the internal records, résumés & publicly available sources to create employee profiles. Then, it uses generative AI to match employee profiles with prospective projects & jobs.

The employees can edit their profiles & express their interest in roles they’ve not been matched with.

Read on to find out more. Why not to follow this example and elevate both the recruitment & retention strategies in your company?

 #employerbrand #customerbrand #recruitment #retention #internalmobility #ai #technology #transparency #talentplatform #employeeexperience #careerpaths #talentmanagement

 

3. AI & WORK TRENDS 2024 TO CONSIDER.

 

We’ve arrived at a pivotal moment for AI at work.

@Microsoft and @LinkedIn have issued the 2024 Work Trend Index Annual Report, which offers a look into how AI will reshape work & the labor market. The key findings include:

1. Employees want AI at work—and they won’t wait for companies to catch up. 75% of knowledge workers use AI at work today, and 46% of users started using it less than 6 months ago. Usage nearly doubled in the last 6 months.

2. For employees, AI raises the bar & breaks the career ceiling. 66% of leaders say they wouldn’t hire someone without AI skills while 77% of leaders say, with AI early-in-career talent will be given greater responsibilities.

3. The rise of the AI power user. AI power users are 53% more likely to receive encouragement from leadership to consider how AI can transform their function, and 18% more likely to say their company encourages innovation.

Navigate through the 2024 Work Trend Index Annual Report for more insights.

#employerbranding#employerbrand #customerbrand #technology #skills #talentdevelopment #careerceiling #genz #productivity #transformation #innovation #trends2024

4. A PODCAST TO ENJOY: Raising brand awareness with employee storytelling.

 

The Employer Branding Podcast edition offers an insightful dive into raising brand awareness with employee storytelling with Neil Daly, Global Head of Employer Brand & HR Communications at RWE and Jorgen Sundberg, podcast host.

The Employer Branding Podcast episode unveils:

how to raise your employer brand awareness;

how to activate your EVP;

how to create engaging & authentic employee stories.

#podcast #recruitment#brandawareness #talentneeds #talentacquisition #evp #storytelling #employeexperience #employeeadvocacy #authenticity

5. THE EBSTARS AWARDS TO APPLY FOR. ⭐

⭐ Elevate your employer brand with the EBstars Awards.

The application process for the EBstars Awards is already open. ✅

➡ fill in a comprehensive online questionnaire
➡ discover your company’s strengths and areas for development

➡ receive a detailed report based on your answers
➡ become awarded with up to 20 special titles

Apply for the EBstars Awards today.

#awards #employerbrand #360assessment #survey #winner

 

SPECIAL NEWS FROM EBSTARS ACADEMY:How to build & drive an impactful employee advocacy program.

 

In her case study Glynnis Quek, Google shares the steps and best practices to build & drive an impactful employee advocacy program that leverages the voice of employees, enhances brand awareness and engagement both internally & externally.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Join our YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR BRAIN

What is great about employer branding? ‘Fully staffed: the definitive guide to finding & keeping great employees in the worst labor market ever’ book you should read

‘No Rules Rules: Netflix and the Culture of Reinvention’ book you should read

What is behind one of the most innovative, imaginative, and successful companies in the world?

Reed Hastings & Erin Meyer dive deep into the Netflix controversial ideologies, which have generated results that are the envy of the business world. The book draws on hundreds of interviews with the current & past Netflix employees from around the globe and never-before-told stories of trial & error from Hastings’s own career.

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️