This is a 5-bullet weekly pit stop for all interested in effective employer branding #117

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW:easyJet gets innovative to encourage more women to join the profession. 

 

With more than 90% of airline pilots being men, @easyJet is running the campaign to encourage more women to join the profession.

The company is looking for 200 pilots to join its Generation easyJet Pilot Training Program this spring and hundreds in the coming years.

What can be highlighted about the campaign?

The innovative new ‘talking billboard’ has featured a real-life easyJet pilot to provide insights on the career and debunk myths about the job.

A new nationwide pilot aptitude test has been launched to give Brits an opportunity to test their aptitude for some of the key skills needed to be an airline pilot, such as sense of direction & reaction speed.

Read on to find out more how @easyJet is tackling stereotypes and encouraging more women to consider a career in aviation.

#employerbrand #customerbrand #diversity #equity #inclusion #stereotypes #skills #women #aviation

 

2. ACTIVATIONS TO FOLLOW: Aksa boosts operational efficiency & promotes work-life balance.

 

@Aksa Akrilik, a Turkish acrylic fiber producer, has become the nation’s first employer to adapt to a 4-day work week without altering employees’ salaries or hiring additional staff.

What is interesting about the four-day work week change?

The participation rate in the 4 day-a-week practice reached 94%.

A survey, conducted after the pilot study period, showed increased employee engagement, productivity, and motivation. Over 85% of respondents reported an improvement in work-life balance as a result of the new schedule.

The company determined off days more flexibly & started incorporating partial-day breaks.

The company observed a rise in job applications, indicating its attractiveness as an employer.

Take a closer look at Aksa shifting to a 4 day-a-week. Why not to follow this example for more employee productivity & improved work-life balance?

 #innovation#customerbrand #4dayworkweek #workplacemodels #policies #flexibility #productivity #performance #worklifebalance #wellbeing #engagement #collaboration

 

3. STRATEGIES TO AUGMENT HR EXPERTISE.

 

New technologies, volatile economic conditions, social & cultural conflicts, and other hot-button issues are all landing on HR’s plate.

Many of the new responsibilities are in areas where there is no proven practice or HR employees may not have the background to handle them effectively.

Gartner shares 3 key components for the successful HR expertise augmentation to address a wider range of organizational issues. These include:

1. Permeable HR talent movement. A solution to this problem may be rotating talent into key HR roles from other parts of the business.

2. Collaborative experimentation – having dedicated budget or resources for experimentation.

3. Integration of external ideas. HR leaders can augment the expertise by creating opportunities to integrate new ideas & ways of working from outside the function.

Check Gartner’s HR Professionals Competency Model and dive deeper into the new strategies to augment HR’s expertise.

 #hr #skills #competencies #talentmovement #collaboration #optimization #augmentation

 

4. A PODCAST TO ENJOY: The state of employer branding & its importance in the recruitment process in 2024.

 

An insightful dive into the current state of employer branding with James Ellis, Chief Brand Builder at Employer Brand Labs, William Tincup and Ryan Leary, You Should Know podcast hosts.

In the You Should Know podcast episode you will learn:

what complexity and misconceptions are often fixated on costly EVPs & generic slogans;

how to amplify your employer branding efforts, unlocking generative AI;

how todeliver tough truths to leadership.

#podcast #employerbrand #evp #slogan #authenticity #credibility #passions #values #genai #tech #employeeexperience #strategy #recruitmentmarketing #roi #leadership

5. A TOOL TO USE: A guide to winning employee testimonials.

 

Discover a guide to the winning employee testimonials from @AIHR.

Check them here and let us know if you find them helpful.

#templates #guide #employeetestimonials #advocacy

 

SPECIAL NEWS FROM EBSTARS ACADEMY:How to create a sustainable & impactful employer brand activity.

 

In her company’s success story Maruska Letica, INA Group shares a very practical approach to creating a sustainable employer brand activity without straining your budget. It requires creativity, strategic planning and utilizing cost-effective resources.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Join to our YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR CAREER

What is great about employer branding? We are in demand across the globe!

Check the job openings we have recently spotted:

Poland: EBI is looking for an Employer Branding Product Manager HERE

South Africa: ClickOut Media is looking for a Global Employer Brand & Attraction Lead HERE

Philippines: AboitizPower is looking for an Employer Brand Senior Specialist HERE

Australia: Nine is looking for an Employer Brand Lead HERE

 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️