This is a 5-bullet weekly pit stop for all interested in effective employer branding #116

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Arkema looks for the right formula to change the world.

 

@Arkema has just launched its employer brand campaign ‘What are you made of? Changing the world requires the right formula’ to support the recruitment of over 2,000 full-time employees, 500 interns & work-study trainees.

What can be highlighted about the campaign?

A series of posters features Arkema employees revealing their unique makeup, for example: 37% daring, 32% power of persuasion, 15% superhero fan, etc.

Each poster conjures up the compositions of Arkema’s innovative materials & the people who will create, produce and sell them.

Following its launch in France, the campaign will be rolled out in the other countries.

Enjoy the campaign and check the company positioning on the careers website.

 

#talentacquisition #precruitment #careerpaths #candidateexperience #innovation #sustainability #trainees #specialtymaterials

 

2. ACTIVATIONS TO FOLLOW: Amazon leverages AI & ML to enhance the hiring experience.  

 

@Amazon People eXperience and Technology (PXT) teams build inclusive, technology-driven solutions that drive scalable hiring processes and equitable candidate experiences, reduce potential bias, and enhance the capabilities of their recruiting teams.

Amazon uses AI and ML to help job applicants throughout the hiring process:

The behavior-driven machine learning algorithms support job seekers in discovering potential roles.

The system identifies the best skills and experience fit.

It better engages candidates with online assessments.

The system reviews applications for select roles.

It fosters greater equity.

Explore more details on how Amazon enhances their hiring processes. Why not to follow this example and innovate the hiring process in your company?

 

#corporatebrand #recruitment #talentacquisition #ai #ml #technology #innovation #candidateexperience #talentneeds #equity #tech #skills #experiencefit

 

3. WORKPLACE BENEFIT TRENDS BY GENERATION 2024.

 

Workplace benefits in 2024 are more than just perks on paper. They represent the aspirations, challenges & lived experiences of different generations.

@Forbes Advisor issued the 2024 Workplace Benefits Trends by Generation survey which offers a detailed look into the diverse range of employee benefit preferences across generational cohorts. Some key takeaways are:

1. Gen Z and Millennials are the least satisfied with their jobs. The cohorts, representing the future workforce, report below-average satisfaction scores.

2. A people-first culture & work-life balance come as the top initiatives employees across all generations perceive their workplaces are genuinely committed to.

3. 79% of respondents prioritize flexible work options, with 64% highlighting the need for flexible parental leave and 62% emphasizing access to mental health resources.

4. Mental health benefits are crucial for all workers in 2024.

5. Professional development opportunities show similar preferences among all generational cohorts, topping the list with access to learning management systems, emphasizing the shift towards digital learning environments.

Navigate through the insights, emerging from the Forbes Advisor survey results.

#generations #jobsatisfaction #peoplefirsrculture #digital #worklifebalance #flexibility #mentalhealth #learning #professionaldevelopment #strategy #trends2024

4. A PODCAST TO ENJOY:The secrets of brands winning at digital marketing.

 

The Gartner ThinkCast edition offers an insightful take on how to win at digital marketing with Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice and Karen Lockhart, podcast host.

The ThinkCast podcast episode unveils:

what constitutes a genius brand;

what role generative AI plays in marketing;

how to leverage data science, machine learning and generative AI to create impactful marketing.

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#podcast #digitalmarketing #technology #genai #datascience #machinelearning #impact #geniusbrand

 

5. A TOOL TO USE:A compensation starter kit.

 

Discover a compensation starter kit from @BambooHR.

It has an example compensation spreadsheet with sample data, a glossary of commonly used compensation terms and important metrics to track, a template with ready-to-use formulas.

Check it here and let us know what you think.

#tools #compensation #spreadsheet #data #formulas #metrics

 

SPECIAL NEWS FROM EBSTARS ACADEMY:Recruitment or retention?

 

In their case study Raissa Tabone, Bally’s and Henry Davies, 106 Communications share their practical knowledge on how to build belonging in distributed teams after a merger.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Join our YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR BRAIN

 

‘The drama-free workplace’ book you should read

How can you prevent unconscious bias, sexual harassment, ethics lapses, and inspire a healthy culture?

The author Patti Perez combines the lessons learned from 25 years of professional experience with robust data from behavioral science research and shares practical tools to help your employees feel valued & motivated, and to keep drama, disengagement, lawsuits, away.

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️