This is a 5-bullet weekly pit stop for all interested in effective employer branding #115

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: CoorDown calls to reverse our perspectives about people with Down syndrom.

 

The ‘Assume That I Can’ campaign is being run by @CoorDown, devoted to the World Down Syndrome Day, held on 21 March 2024.

The 90-second provocative hero film highlights the misconceptions around the way the society treats people with Down’s syndrome and calls for an end to stereotypes, biases & low expectations so that people with the syndrome can live fulfilled lives.

Enjoy the campaign and its message which runs that each of us can contribute to inclusion by listening and looking at these people’s needs & desires.

#diversity #equity #inclusion #bias #stereotypes #needs #downsyndrome #workculture #workpolicies

 

2. ACTIVATIONS TO FOLLOW:Tata Technologies reignites careers on a break.

 

In January 2024 @Tata Technologies launched a recruitment campaign #Reignite, appealing to female engineers on a career break with a potential to take up roles in design engineering, CAD engineering, electric wiring harness, vehicle integration, BOM creation activities and others.

What stages did the program involve?

Stage Explore – the orientation sessions delved into modern digital engineering services, Tata Technologies as an employer of choice, and skills to ace interviews. Outstanding performers progressed to Stage 2, while others received a certificate for successful completion.

Stage Elevate – a customized training boosted soft skills and technical knowledge in core project domains. Top performers moved to the next stage, while the rest received a certificate for completion.

Stage Engage – a month-long paid internship included one-on-one guidance, hands-on project work and professional insights. Top performers got an opportunity to be part of the Tata Technologies team, while all the participants got a Reignite Internship program certificate.

Take a closer look at the Tata Technologies program. Why not to follow this example and stay committed to an inclusive workplace?

#employerbrand #engineering #digital #innovation

 

3. SEO GUIDELINES TO CONSIDER.

 

How to improve the site’s E-E-A-T so that your content meets users’ needs and ranks higher in Google?

As per the recent Google updates on the Search Quality Rater Guidelines, there are 4 components to consider when creating your content. These include:

1. Experience. Quality content should demonstrate a creator’s first-hand experience with the subject matter. This proves that suggestions are tried & tested.

2. Expertise. Authors should have topical expertise – knowledge, qualifications, and credentials required to give reliable information.

3. Authoritativeness refers to an overall reputation in an industry, especially among experts & influencers in a niche.

4. Trustworthiness refers to the factual accuracy & trustworthy sources cited in your content.

Dive deeper into the Google’s Search Quality Rater Guidelines to improve your SEO.

 #seo #content #optimization #users #googleranking #reputation #searchresults #guidelines

4. A PODCAST TO ENJOY: Inside Allstate’s flex work experimentation strategy.

 

An insightful dive into how to make flexible work work with Lauren DeYoung, Allstate’s Workplace Futurist and Rob Sadow, Flex Perspectives podcast hosts.

In the Flex Perspectives podcast episode you will learn:

how to connect and interact in a distributed workplace and what role employee communication channels play;

what innovative approaches help attract, retain, and cultivate a diverse workforce;

how to rally your company around flexibility & technology.

#podcast #technology #distributedworkplace #communicationchannels #employeeexperience #dei #strategy #leadership

 

5. A TOOL TO USE: Best pack of AI tools.

Discover best AI tool alternatives as recommended by @Mindstream.

Learn more here and let us know if it is helpful.

#tools #genai #ai 

 

SPECIAL NEWS FROM EBSTARS ACADEMY: How to create an organization where parents and carers thrive.

 

In her case study Tania Marston, BP UK shares the practical tips on how to create an inclusive workplace where parents and carers can thrive and are not apprehensive about balancing their personal and professional responsibilities.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Join our YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR CAREER

 

What is great about employer branding? We are in demand across the globe!

Check the job openings we have recently spotted:

Poland: Hudson RPO is looking for an Employer Branding Lead HERE

UK: Schneider Electric is looking for an Employer Branding Specialist HERE

Canada: Hitachi Energy is looking for an Employer Brand & University Relations Specialist HERE

India: Twilio is looking for an Employer Brand & Recruitment Marketing Specialist HERE

 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️