This is a 5-bullet weekly pit stop for all interested in effective employer branding #114

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW:Swarovski creates brilliance through career moves.

 

At @Swarovski they provide every employee with the opportunity for continued learning, growth, and development.

Employees can choose between 6 different internal career moves – Leader, Enrichment, Expert, Explorer, Boomerang, and Realignment – with each offering different benefits depending on the employee preferences.

What does each career move embrace?

Leader move – developing leadership and people management skills.

Enrichment move – growing & developing in a current role, strengthening upon current skills.

Expert move – developing a different aspect of a function, building depth of skills within an area and becoming a ‘guru’.

Explorer move – moving from one area to another, learning a different area, getting a broader perspective across multiple areas.

Boomerang move – boosting career and growing upon return.

Realignment move – reducing scope or re-focusing experience and strengthening existing skills.

Dive deeper into the career journeys they offer at @Swarovski by checking their careers page.

#employerbrand #customerbrand #talentdevelopment #peoplemanagement #careerpaths #careermoves #upskilling #continuedlearning #growth #advancement

 

2. ACTIVATIONS TO FOLLOW:Zalando’s new career website captivates 20,000 visitors on the launch day.

 

@Zalando team has recently done a fantastic job on redesigning their career website.

It boasts a sleek & minimalist design, offering intuitive & user-friendly navigation.

Its design mirrors that of their corporate website, providing a cohesive & unified brand experience which reinforces their identity across platforms.

What can be highlighted about the career website relaunch?

The website shares the company culture, what they do and how they hire to give future candidates a comprehensive look #InsideZalando.

They’ve prioritized the UGC over a traditional paid campaign – all the people featured on the website are Zalandos.

Through UGC alone, they attracted approx. 20,000 visitors on the launch day, underscoring the effectiveness of this approach in engaging the audience and driving traffic to the site.

The website development & launch were the result of a collaborative effort across multiple teams such as Corporate Brand Communications, Talent Acquisition, various Business Units, and Tech Teams.

Explore the new career website and check Zalando’s positioning on their LinkedIn page and Instagram channel. Why not to follow this example for a better candidate experience & a broader talent pool?

#employerbrand #corporatebrand #recruitment #talentacquisition #advocacy #ugc #careerwebsite #candidateexperience #employeeexperience #tech #collaboration

 

3. THE FUTURE OF EMPLOYER BRANDING REPORT 2024.

The Future of Employer Branding Report 2024 has been released.

What is in it? Check the insights on:

⭐ how global challenges vary across the world

⭐ how EVP adapts to the emerging talent needs

⭐ what it means to have a strategy

⭐ how companies leverage AI these days

⭐ how we measure employer branding efforts and what will be crucial in 2024

⭐ what changes employer branding observed last year

…and much more!

Find the top-class expert views inside and enhance your knowledge in employer branding.

Curious? Download the report here.

#employerbranding #evp #talentneeds #ai #data #technology #workplace #strategy #roi #trends2024 #ebnavi

4. A PODCAST TO ENJOY: The future of work & workforce transformation 2024.

The Gartner ThinkCast edition offers an insightful dive into the future of work and workforce transformation with Emily Rose McRae, a Senior Director Analyst in the HR practice at Gartner and Karen Lockhart, podcast host.

The ThinkCast podcast episode unveils:

what the future of work & workforce transformation holds;

what actionable strategies we may apply when iterating on hybrid work strategies and the role of the office;

how executives & people leaders can better manage their talent today.

#podcast #thefutureofwork #workforcetransformation #technology #genai #employmentmodels #talentmanagement #flexibility #frontlineworkers #agingworkforce #hybrid #rto #leadership

5. A TOOL TO USE: EU AI Act cheat sheet.

 

Discover an EU AI Act cheat sheet from @PPLBOTS which highlights most important features and requirements, based on the official draft.

Try it here and let us know what you think.

#tools #cheatsheet #ai #euact #features #requirements

 

SPECIAL NEWS FROM EBSTARS ACADEMY:Recruitment or retention?

In the panel discussion ‘Recruitment or retention?’ Neha Jain, Andy Goram, Madhu Karuthedath, Francisco Lopez, Prachi Guron, Arti Gangaiya discuss the importance of recruitment and retention in employer branding and how companies can strike a balance between the two.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR BRAIN

‘Inclusive 360’ book you should read

What are the proven solutions for an equitable organization?

The author Bernadette Smith shares a comprehensive approach to DEI, full of inspiring ideas from the world’s most innovative companies and delivers a systematic roadmap towards a more diverse, equitable, and inclusive organization.

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️