This is a 5-bullet weekly pit stop for all interested in effective employer branding #113

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW:Fly me to the moon: NASA provides exciting opportunities for astronaut missions.  

 

For the first time in 4 years @NASA is seeking new candidates to provide exciting opportunities for astronaut missions.

Astronaut candidates will spend about 2 years in training on basic skills including spacewalking, robotics and teamwork.

Applicants are expected to meet basic education & specialized experience requirements, such as work as a pilot, doctor or engineer.

Enjoy the campaign and check the company positioning on the agency’s website.

#employerbrand #customerbrand #talentacquisition #recruitment #youngtalent #graduaterecruitment #warfortalent #candidateexperience #storytelling #space #aeronautics #science #technology #robotics

2. ACTIVATIONS TO FOLLOW: Infosys pioneers work in the area of employee health. ‍♂️ 

 

@Infosys is known for its employee-first culture and constant drive to improve employee experience & sustain great performance.

Company’s commitment to provide employees an emotional value proposition and adherence to its core values led to the innovation labeled HALE – the Health Assessment & Lifestyle Enrichment plan.

The award-winning wellness program caters for physical, emotional, social wellness, and safety aspects:

Physical wellness is fostered through health camps, expert sessions, programs for women, children, and families.

Emotional well-being is supported with self-help tools, a peer counselling network, and 24×7 professional counselling.

Social wellness is prioritized through wellness communities, playbooks, and toolkits. Psychological & physical safety programs are also implemented. Also, in a hybrid work environment, digital well-being measures are there every employee.

Immerse yourself in the Infosys’ pioneering work in the area of employee health.

Why not to follow this example and sustain your employees healthy & productive?

#employerbrand#employeefirstculture #values #evp #employeeexperience #performance #productivity # wellbeing #mentalhealth #socialwellness #psychologicalsafety #digitalwellbeing #innovation

 

3. DIGITAL MARKETING TRENDS 2024.

Marketing is in constant evolution with the new trends emerging every year.

@ECN highlights top 5 trends in digital marketing for the coming period in 2024. These include:

1. Responsible Artificial Intelligence. It refers to the ethical, transparent, and socially responsible use of AI technologies.

2. Sustainability. It is being integrated through communicating sustainable products & services, utilizing technology for traceability & transparency, personalization & customer engagement.

3. Conversational search. Leveraging voice search & smart assistants is a significant shift in how businesses engage with their target audience.

4. Short content. 2 trends stand out: short & engaging videos on social media, and immersive, interactive video content.

5. Hyper-personalization of content. It often relies on AI & machine learning to analyze data and segment customers as per various criteria (purchase behaviors, preferences, interactions with the brand, etc.)

Dive deeper into the ECN digital marketing trends 2024.

#employerbranding #digitalmarketing #ai #sustainability #conversationalsearch #shortcontent #hyperpersonalizationofcontent #data #machinelearning #trends2024

4. A PODCAST TO ENJOY:Driving executive consensus in flex work.

 

An insightful dive into a unified vision on flex work with Dawn Mitchell, Chief People Officer at HackerOne and Rob Sadow, Flex Perspectives podcast hosts.

In the Flex Perspectives podcast episode you will learn:

how to align your exec team around your flexible work model;

how to build the relationship between the Chief People Officer and CFO during implementation;

how to balance politeness & firmness when setting work & communication expectations.

#podcast #flexibility #workmodel #employeeexperience #strategy #leadership #executives

5. A TOOL TO USE:Employee happiness survey questions.

Discover a cheat sheet of powerful 21 employee happiness survey questions from @AIHR along with the tips how to analyze the results & identify trends, patterns, strengths and areas of development.

Check it here and let us know if you find it helpful.

#tools #cheatsheet #survey #employeehappiness #employeengagement #trends #patterns strengths #areasofdevelopment

 

SPECIAL NEWS FROM EBSTARS ACADEMY: How to harness employee advocacy.

In her Ted-style talk Vicki Saunders, The EVP Consultancy shares practical tips on how to harness employee advocacy to enhance your employer brand.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR CAREER!

What is great about employer branding? We are in demand across the globe!

Check the job openings we have recently spotted:

Poland: Energy Jobline (for a client) is looking for an Employer Branding Specialist HERE

Brazil: Apex Global Mobility is looking for an Employer Branding Specialist HERE

Philippines: Smart Communications is looking for an Employer Brand Manager HERE

China: KPMG is looking for an Internal Communications & Employer Branding Specialist HERE

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️