This is a 5-bullet weekly pit stop for all interested in effective employer branding #111

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Activision Blizzard rebuilds trust and excitement.

As the video game industry grows, it becomes a very competitive field. Companies need to develop more comprehensive strategies for talent management.

@Activision Blizzard developed 3 distinct EVPs for its 3 brands: Activision ‘Great games start with great people’, Blizzard Entertainment – ‘Entertain the universe’, King – ‘Make the world playful’. They relied on employee advocacy as a key to activating their EVPs through authentic employee storytelling & aligning it with their strategic pillars.

What is interesting about their EVP strategy?

Strong EVPs resonate with potential hires and help Activision Blizzard to differentiate its brands & attract talent to the relevant game studios.

It helps the company to stand out in the competitive field and attract talent, passionate about creating games.

Check the company positioning on their careers website.

#employerbrand #customerbrand #talentacquisition #recruitment #warfortalent #competition #evp #candidateexperience #storytelling #employeeadvocacy #authenticity #videogameindustry

 

2. ACTIVATIONS TO FOLLOW:Barclays builds an open culture that is disability & mental health confident.

As an employer, @Barclays builds an open culture that is disability & mental health confident. This is Me changes the perceptions of disability, mental health & neurodiversity in the workplace and creates an environment where colleagues can comfortably speak out about their personal experiences.

In 2023, @Barclays launched a DEI employer brand campaign, following 18 Barclays colleagues from all over the world.

What can be highlighted about this initiative?

The number of colleagues sharing about their disability, or a neurodiverse or mental health condition experiences, has increased from 3% to 11% – from 9 colleagues back in 2013 to over 250 now.

Barclays partners with other businesses like PwC & United Utilities to scale up the initiative outside the UK.

As a result of This is Me, Barclays has launched mental health peer support groups in the US & every major Barclays centre in the UK.

Read the colleague stories and immerse yourself in the diverse cultures of Barclays employees.

Why not to follow this example and let your employees thrive at work as their authentic selves?

#employerbrand #customerbrand #dei #employeeexperience #belonging #disability #mentalhealth #neurodiversity #peersupportgroups #companyculture

 

3. THE FUTURE OF EMPLOYER BRANDING REPORT 2024.

We are happy to release the Future of Employer Branding Report 2024.

Download it to get the insights on:

⭐ how global challenges vary across the world

⭐ how EVP adapts to the emerging talent needs

⭐ what it means to have a strategy

⭐ how companies leverage AI these days

⭐ how we measure employer branding efforts and what will be crucial in 2024

⭐ what changes employer branding observed last year

…and much more!

Find the top-class expert views inside and enhance your knowledge in employer branding.

Curious to know what’s inside? Download the report here.

#employerbranding #talentacquisition #talentneeds #retention #workplace #strategy #roi #data #trends2024 #ebnavi

4. A PODCAST TO ENJOY:AI & the future of work: navigating the HR revolution.

An insightful dive into AI & the future of work with Pauline James and David Creelman, HR Chat podcast hosts, who highlight the key insights shared by the leading experts in the subject.

In the HR Chat podcast episode you will learn:

what impact AI is having on the workforce;

how AI automates labor-intensive HR tasks and enables professionals to focus on strategic activities;

how HR leaders can steer their organizations towards innovative, efficient, and ethical futures.

#podcast #ai #workforce #talentneeds #hr #strategy #innovation #data #technology

 

5. A TOOL TO USE: An Employee Appreciation Day 2024 toolkit.

In 2024, Employee Appreciation Day falls on 01 March.

Discover an Employee Appreciation Day 2024 toolkit from @WorkTango which provides you with the tools you need to create a memorable, impactful experience for your team.

Check it here and let us know if you find it helpful.

#toolkit #employeerecognition #employeeappreciation #rewards #checklist

 

SPECIAL NEWS FROM EBSTARS ACADEMY:Who owns employer brand?

In the ‘HR or Marketing?’ panel discussion Tobias Loder-Neuhold, Eduardo Lopes, Tomek Bujok, Alex Her, Aylin Abdullah discuss the ownership of employer branding and what approach allows for a cohesive employer brand strategy that effectively engages both current and potential employees.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR CAREER

What is great about employer branding? We are in demand across the globe!

Check the job openings we have recently spotted:

Germany: Cencora is looking for an Employer Brand Specialist HERE

Malaysia: GMG is looking for an Employer Branding Manager HERE

Poland: Śnieżka is looking for an Employer Branding Specialist HERE

USA: DISH Network is looking for an Employer Brand Content Specialist HERE

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️