This is a 5-bullet weekly pit stop for all interested in effective employer branding #110

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW:Entering Oatly website may lead to a possible career with them. ⚠

@Oatly stands out in the market by the way it communicates both with its candidates & consumers.

It has earned a reputation for being refreshingly different by challenging the industry norms, embracing creativity, infusing their messaging with humour, honesty & a tad of sarcasm. It resonates with the audience that values authenticity & individuality.

 

What is interesting about their approach?

 

Oatly builds its employer brand through multiple social media platforms. Their socials are fun, quirky, and consistent across all the channels.

The careers website welcomes you with a warning that ‘Entering this site may lead to a possible career with Oatly!’ and then continues to explain more about their culture & values.

Check their careers website to find out more.

#employerbrand #customerbrand #candidateexperience #customerengagement #talent #socialmedia #creativity #authenticity #companyculture #careerswebsite #marketing #retail

 

2. ACTIVATIONS TO FOLLOW: Be entrusted with tomorrow at ADT.

At @ADT they know very well that scaling an employer brand internally is vitally important for increasing awareness externally. Their comprehensive EVP work and an innovative approach to the brand activation focused efforts from the inside out.

ADT won a 2023 Rally Award for the Best Employer Brand Launch.

How did the ADT team launch their EVP?

Over 25 employees were featured in the produced EVP video. They also crafted an ‘EVP teaser’ video series and refreshed their EVP materials across various platforms.

The ADT team developed an employee advocacy strategy, hosted internal EVP ‘roadshows’ and published a talent marketing hub with over a hundred pieces of content for other team members to use.

Simultaneously they launched a CRM tool & a video testimonial platform to significantly amplify their employer brand.

Take pleasure in watching the campaign and check how their careers website aligns neatly with their positioning.

#employerbrand #customerbrand#innovation #brandactivation #testimonials #employeeadvocacy #employeeexperience #candidateexperience #talentmarketing #evp

 

3. GLOBAL HUMAN CAPITAL TRENDS 2024 TO CONSIDER.

What do organizations need most in a disrupted, boundaryless age?

@Deloitte says that generative AI & other technologies may be exposing an imagination deficit.

While hard skills are important, the value of human capabilities look more important than ever as they fuel innovation.

Deloitte’s 2024 Global Human Capital Trends report highlights the following key human capabilities to consider amplifying in your organization:

1. Curiosity: The desire for more information, resulting in exploratory behavior towards gaining that information.

2. Informed agility: The ability to continuously accumulate, filter, and integrate information, and pivot quickly to address new needs or environments.

3. Resilience: The willingness to persevere in the face of rapid change and challenging circumstances.

4. Connected teaming: The ability to collaborate effectively across geographic, organizational, and other boundaries.

5. Divergent thinking: The ability to think differently; specifically, to look laterally, find commonality in seemingly different things, and generate new ideas through synthesis.

6. Social and emotional intelligence: The ability to recognize, regulate, and express emotions while interacting with others in an empathetic and morally grounded manner.

Dive deeper into the Deloitte report findings for more.

 #humancapital #humanperformance #humansustainability #technology #genai #automation #skillsgaps #esg #dei #transparency #employeedevelopment #leadership #trends #2024

 

4. A PODCAST TO ENJOY :AI & the future of the talent market.

The HR Grapevine edition offers an insightful dive into AI & the future of the talent market with Raj Mukherjee, Indeed’s Executive VP & General Manager, and Kieran Howells, podcast host.

In the HR Grapevine podcast episode you will gain the insights on:

what challenges hiring managers are facing;

how candidates are utilising the tools at their disposal when applying for jobs;

what impact AI is having on the talent market.

#podcast #talentmarket #recruitment #genai #technology #candidateexperience #tools

 

5. A SHORT SURVEY TO FILL IN: EBstars online community.

Hey, great news!

You asked, we listened.

Addressing your queries on launching an online community, WE ARE DOING THAT!    

Soon you will receive an invite to a virtual space where we all can share our insights on employer branding.

But first, please, tell us what best place would be for you to join such a free forum for day-to-day updates. Feel free to choose more than one channel.

Respond here.

But first, please, tell us what best place would be for you to join such a free forum for day-to-day updates. Feel free to choose more than one channel.

#tools #survey #onlinecommunity #ebstarsacademy

 

SPECIAL NEWS FROM EBSTARS ACADEMY:

Malcolm Peak uncovers how to build a unique EVP. 

In his masterclass Malcolm Peak from Peak Corporate Solutions highlights how to make your EVP messages unique and truly stand out from the crowd, and discusses why so much messaging simply doesn’t make an impact.

Check an excerpt from the masterclass and dive into the world of employer branding & innovation with us!

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge 

 

A BONUS PIECE FOR YOUR BRAIN

‘Effective hiring’ book you should read

How do you master an interview, offer, and onboarding?

The author Paul Falcone provides us with useful & reliable information on how to hire effectively and teaches us to cope with the challenges we face during the interviewing, hiring, and onboarding processes.

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️