This is a 5-bullet weekly pit stop for all interested in effective employer branding #109

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW:UBS achieved a 50/50 gender split in student hires.

@UBS set an ambitious goal to achieve a 50/50 gender split in student hires for the Junior Talent programs worldwide.

Their innovative and attention-grabbing Junior Talent Campaign for APAC demonstrated a strong ROI from video production & social media spend.

What is interesting about the campaign?

The campaign was a 5-day filming project executed in the UBS Singapore office – 4 reels, 3 long videos, an interview-style video & photoshoots.

The mix of video formats unveiled different stages of the candidate journey.

A targeted paid social media campaign drove applications & achieved its goal: women made up nearly 50% of all applicants.

Enjoy the campaign and take a look at the company positioning on the careers website.

#employerbrand  #customerbrand #campusrecruitment #juniortalent #talentjourney #candidateexperience #dei #genderparity #apac

 

2. ACTIVATIONS TO FOLLOW: Cisco’s Global HR Breakathon brought innovative HR solutions.

Back in 2016, @Cisco brought employees together across 16 time zones in 116 cities and 39 countries for an HR Breakathon. Using design thinking, they looked at the areas where HR could intervene in tangible, practical ways – onboarding, learning & development, and workplace design.

What can be highlighted about this initiative?

The nontech breakathon involved more than 800 employees—65 % of them were HR professionals. Over a period of 24 hours, the Cisco employees joined virtually using a mix of Cisco collaboration technologies.

The participants come up with 105 ideas, covering talent acquisition, onboarding, learning & development, team development, and leadership. One resulted in developing a mobile app for new employees & their managers called You Belong@Cisco.

Read on to find out more. Why not to follow this example and apply design thinking to enhance employee experience in your company?

#customerbrand #designthinking #employeeexperience #talentacquisition #onboarding #learning #development #companyculture #teamdevelopment #skills #leadership

 

3. THE FUTURE OF EMPLOYER BRANDING REPORT 2024.

We are happy to release the Future of Employer Branding Report 2024.

Download it to get the insights on:

⭐ how global challenges vary across the world

⭐ how EVP adapts to the emerging talent needs

⭐ what it means to have a strategy

⭐ how companies leverage AI these days

⭐ how we measure employer branding efforts and what will be crucial in 2024

⭐ what changes employer branding observed last year

…and much more!

Find the top-class expert views inside and enhance your knowledge in employer branding.

Curious to know what’s inside? Download the report here.

#employerbranding #talentacquisition #talentneeds #retention #workplace #strategy #roi #data #trends2024 #ebnavi

4. A PODCAST TO ENJOY:Recession-proofing your business: the power of strong recruitment.

An insightful dive into the power of strong recruitment with Thad Price, CEO at Austin-based Talroo and Traci Chernoff, Bringing the Human back to HR podcast host.

In the Bringing the Human back to HR podcast episode you will gain the insights on:

what talent wants from their employers;

how to beat your competition when attracting talent;

what recruitment strategy may help your company be recession proof.

 #podcast #recruitment #talentacquisition #recessionproof #talentneeds #competition #flexibility #data #technology

 

5. AN OFFER YOU CAN’T REFUSE: A 50% discount for the EBstars Academy.

Roses are red, violets are blue, and EBstars Academy has a Valentine’s gift just for YOU!

Today we’re spreading love with a special promotion❗

Use the code EBLOVE50 to unlock a 50% discount on a first monthly subscription to the EBstars Academy platform.

Don’t miss out on this unique chance to level up your brand & learn with the TOP experts from all around the globe.

Register here.

Hurry up, cupid’s arrow won’t wait forever. The code is valid till Friday 23:59 CET.

#valentinesday #employerbranding #eblove50 #specialoffer #gift #ebstarsacademy

 

SPECIAL NEWS FROM EBSTARS ACADEMY:The effectiveness of data-driven & creative approaches to employer branding.

In the ‘Creative or data driven?’ panel discussion Mark Horley, Carlos Politi, Aniket Jadhav, Marco Dalmeijer, Igor Trofimov, Thorsten Volz uncover how to leverage both creative & data-driven approaches to employer branding to achieve successful outcomes

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #innovation #inspiration #insights #strategy #employerbrand #layingfoundations #transition #ebstarsacademy

 

A BONUS PIECE FOR YOUR CAREER

 

What is great about employer branding? We are in demand across the globe! Check the job openings we have recently spotted:

Poland: AmRest is looking for an Employer Branding Manager HERE

Canada: Volkswagen Group is looking for an Employer Branding & Onboarding Specialist HERE

China: Henkel is looking for an APAC Employer Reputation Manager HERE

South Africa: Epiroc is looking for a Senior Employer Branding & Social Media Specialist HERE

 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️