This is a 5-bullet weekly pit stop for all interested in effective employer branding #108

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW:Lidl ‘celebrity’ endorsements campaign turns its own talent into stars. ✨

@Lidl, UK has just launched a new ‘celebrity’ endorsement campaign for their range of Suddenly and G.Bellini perfumes. They have featured the supermarket employees – Adele, Shakira, Robbie Williams & Chris Pratt – who just happen to share the names with the A-list celebrities.

What is interesting about the campaign?

TikToks related to ‘viral Lidl perfume’ have collectively racked up 724.4 million views, encouraging viewers to ‘run don’t walk’ to get their scents.

Read on to find out more. Why not to engage your company employees as brand ambassadors to increase brand visibility & engagement?

#employerbrand #customerbrand #celebrityendorsements #customerengagement #ambassadors #engagement #socialmedia #buzz #creativity #marketing #retail

 

2. ACTIVATIONS TO FOLLOW:Lloyds Banking Group grows early talent pipeline. ‍ ‍

@Lloyds Banking Group stood out in the market with their ‘Imagine What’s Next’ campaign when engaging students on campus. They came up with a futuristic installation where students could imagine their digital future in a fully immersive experience.

The Group has won the RAD Award 2024 for the events and experiential category.

What can be highlighted about the LBG’s early careers campaign?

A unique hero film was tailored to the Gen Z audience and featured LBG graduates & apprentices as stars.

The campaign reached great heights with 214,945 website visitors, 26.6% rise in applications and 169% increase in tech engineering grad scheme.

Enjoy the campaign and check the LBG positioning on the careers website.

#employerbrand #customerbrand 

 

3. GLOBAL LABOR TRENDS & SKILLS COUNTDOWN 2024 TO CONSIDER.

What hiring trends and skills challenges are anticipated for 2024?

According to @PeopleScout, the rapid advancement of AI, accelerated digitalization, the greening of the economy & workforce demographic shifts are driving the demand for skilled talent at a very fast rate. They have issued the Global Labor Trends & the Skills Countdown research and the key takeaways are:

1. Talent shortages are widespread across industries like education, healthcare and

technology, with 80% of organizations struggling to recruit skilled talent. However,

only 7% of HR leaders feel fully prepared with workforce strategies to reskill & adapt.

2. Technology adoption is accelerating the need to evolve skills, with 50% of roles

expected to transform & require new abilities. However, 34% of employers have

no preparations in place to ready staff for automation and AI integration.

3. There is a mismatch when it comes to the perceived importance of technology skills, with both employers & employees ranking it 2nd to last, despite skyrocketing

demand. Closing widening skills gaps needs better alignment on the critical nature of tech literacy.

Dive deeper into the PeopleScout research findings and find a roadmap to becoming a skills-based organization.

 #strategy #talentshortages #technology #digital #genai #automation #skillsgaps #skillbasedhiring #employeedevelopment #greeneconomy #demographicshifts #2024

4. A PODCAST TO ENJOYRetention over acquisition: why (re)recruiting top-talent matters in 2024.

A very insightful dive into retention over (re)recruiting with Vicki Salemi, Career Expert at Monster and Josh Zygmont, HR Works podcast host.

In the HR Works podcast episode you will gain the insights on:

which employee experience areas matter now for prospective talent & existing employees;

what effective strategies for HR teams are to re-recruit & reengage their existing workforce;

what can organizations & their HR teams do to make the existing talent want to stay.

#podcast #talent #workforce #rerecruitment #reengagement #retention #employeeexperience #careerdevelopment #strategies

 

5. A SHORT SURVEY TO FILL IN: EBstars online community.

Hey, great news!

You asked, we listened.

Addressing your queries on launching an online community, WE ARE DOING THAT!

Soon you will receive an invite to a virtual space where we all can share our insights on employer branding.

But first, please, tell us what best place would be for you to join such a free forum for day-to-day updates. Feel free to choose more than one channel.

Respond here

#tools #survey #onlinecommunity #ebstarsacademy

 

SPECIAL NEWS FROM EBSTARS ACADEMY: The role of AI in employer branding.

In the ‘AI or human design?’ panel discussion Elle Green, Adam Gordon, Simon Buehler, Ben Phillips, Barbara Zych, Shani Persson, Amanda Halle uncover the role of AI in employer branding and the potential impact on human involvement.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #innovation #inspiration #insights #strategy #employerbrand #layingfoundations #transition #ebstarsacademy

 

A BONUS PIECE FOR YOUR BRAIN

‘I Love it Here’ book you should read.

How do great leaders create organizations their people never want to leave?

The author Clint Pulver shares the best methods for identifying talent, building a sense of ownership, and developing a successful workplace culture that employees love.

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️