This is a 5-bullet weekly pit stop for all interested in effective employer branding #105

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Emirates to recruit 5,000 cabin crew from 6 continents.

 

@Emirates is launching a global cabin crew recruitment campaign. The Airline invites graduates & young professionals worldwide to apply and embark on an exciting career travelling the globe.

The Emirates’ recruitment team will host open days & assessments in more than 460 cities across 6 continents, reflecting the span of the airline’s network and the diversity of its cabin crew team.

All new cabin crew recruits undergo an intense 8 weeks of training in delivering the highest standards of hospitality, safety & service.

The new joiners will boost existing cabin crew numbers by 25%.

Check the cabin crew page and the Emirates’ positioning as a sustainable employer.

 

#employerbrand #customerbrand #talentacquisition #graduaterecruitment #assessment #youngtalent #candidateexperience #evp #careerwebsite #onboarding #hospitality

 

2. ACTIVATIONS TO FOLLOW: Aldi centers its campaign around food & finance puns.

 

Last summer a retail giant @Aldi, UK launched a cheeky & light-hearted recruitment campaign, centered around food & finance puns. It aimed to raise awareness and drive applications for job openings across Aldi’s 920 stores.

What was spectacular about the campaign?

The campaign portrayed Aldi as an employer committed to fairly rewarding colleagues through highly competitive salaries.

The eye-catching colossal billboards pictured gigantic food items (like a massive loaf of bread) which grow out of the billboard with a tagline ‘Get a proper raise’.

Alongside outdoor ads, digital & social campaign visuals & humorous tone expanded reach, especially among millennials & Gen Z, seeking growth and a fun work culture.

Enjoy the ">campaign and read on to discover more.

 #employerbrand #customerbrand

 

3. WORKPLACE TRENDS TO CONSIDER IN 2024.

 

What workplace trends are expected to influence 2024’s outlook for recruitment?

@InHerSight shares 5 new workplace trends heading into 2024. These include:

1. Companies shift away from supporting women & underrepresented talent. 22% of women say they have felt a decline in their employer’s support for them personally in the past 6 months.

2. Well-being washing – companies fall short on supporting the unique needs of employees. Surface-level support equals more or continued burnout & low employee engagement

3. Remote work remains a priority. 83% of women who have been working remotely since the pandemic, want to continue to work remotely.

4. Pay is a high priority. Salary satisfaction is one of the top 3 most important factors to women job seekers.

5. Companies fail to address racial equity concerns. Employees want specific actions, such as inclusive hiring, unbiased career advancement, and open conversations about race.

Dive deeper into the research findings and learn what workplace trends may influence 2024’s outlook for recruitment, particularly around the underrepresented demographics.

#workplace #employeeexperience #hybrid #remote #genderpaygap #payequity #promotion #advancement #racialequity #dei #underrepresentedtalent #wellbeing #layoffs #leadership #trends2024

 

4. A PODCAST TO ENJOY: Indeed’s 2024 US jobs & hiring trends.

 

An insightful dive into the jobs & hiring trends with Cory Stahle, Indeed expert and William Tincup, The RecruitingDaily podcast host.

In The RecruitingDaily podcast episode you will gain the insights on:

how data & AI revolutionize recruitment;

how to harness job market trends and use data to boost your recruitment process;

how to shape technologies into what we want them to be and help them enhance our productivity.

#podcast  #employerbranding #podcast #workforcetrends #economictrends #recruitment #hiring #funnel #data #technology #generativeai #digitaladvancement #skills #productivity #labourmarket #paytransparency #regulations

 

5. A TOOL TO USE:  An AI-powered copywriter for your business.

 

Discover an AI-powered copywriter @Copy.ai which generates high-quality copy for your business. It helps you to write blogs, emails, website and social media copies, press releases.
It also performs different actions like generating, analyzing and classifying text, scraping URLs, searching news, extracting text from PDFs, generating images and much more.

Check it here for free and let us know what you think.

#copywriter #generativeai #technology #innovation #text #blogs #emails #socialmedia #pressreleases #ads #communication #business

 

SPECIAL NEWS FROM EBSTARS ACADEMY: Warner Bros. Discovery shares a case study on laying the foundations of an employer brand in transition.

 

Samantha Kahn from Warner Bros. Discovery shares a case study on what her team has done remarkably well – building the foundations of their employer brand in the absence of some of the key resources.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 

 #youtube #learnings #knowledge #innovation #inspiration #insights #strategy #employerbrand #layingfoundations #transition #ebstarsacademy

 

A BONUS PIECE FOR YOUR CAREER.

What is great about employer branding? We are in demand across the globe! Check the job openings we have recently spotted:

Poland: AmRest is looking for an Employer Brand Manager HERE

Australia: NAB is looking for an Employer Brand Manager HERE

Argentina: Hitachi Energy is looking for a TA & Employer Branding Head (South America) HERE

China: Ant Group is looking for an Employer Branding Lead HERE

 

#keepgrowing #ebjobs #career

 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️