This is a 5-bullet weekly pit stop for all interested in effective employer branding #104

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1. A BRAND TO FOLLOW: Reinvent the future of professional beauty through tech with L’OREAL. ✨

@L’Oréal continuously seeks out new talent and ideas with its global innovation competition Brandstorm.

Recently it has launched a 2024 campaign to support its annual signature innovation competition and welcome young talent to take part in the L’Oréal adventure – reinvent the future of professional beauty through tech.

The competition takes place annually. It challenges young minds with a different topic, always based on the current business challenges.

It also provides online & offline upskilling and coaching for students, masterclasses and online resources developed by L’Oréal subject matter experts.

Enjoy the campaign and check their positioning on the Brandstorm page.

 

#employerbrand #customerbrand #youngtalent #competition #tech #innovation #upskilling #internship #careerpath #employeedevelopment #businesschallenges #beauty

 

2. ACTIVATIONS TO FOLLOW: New World Development boosts employee mental health.

 

@New World Development Co, Hong Kong is boosting its mental health support for employees by introducing a pilot program.

What is interesting about the program?

It teaches employees to handle their mental health.

It includes courses how to identify colleagues in need. Mental health first responders come from different departments & levels and are expected to point employees in need to a range of resources for support.

It will develop into a longer-term strategy based on the survey data collected during the pilot.

Find out more. Why not to follow this example and develop a comprehensive mental health support framework for your company?

 

 #customerbrand #mentalhealth #wellbeing #pilot #strategy #employeeexperience #employeeperformance #productivity

 

3. PEOPLE STRATEGY TO CONSIDER IN 2024.

 

What priorities are heading into 2024?

@Lattice has issued the People Strategy Report 2024. Some key takeaways are:

1. Performance & engagement are HR’s top focuses. Both initiatives were ranked by more than a 3rd of respondents as their highest priorities, showing that performance & engagement should be managed in harmony.

2. HR is struggling to demonstrate its impact. 44% of HR leaders feel increased pressure from the C-suite to justify the investment in people programs.

3. HR tech can make or break teams. 48% of HR teams exceeding their goals use performance management software, while 18% of HR teams falling short of many goals use performance management software.

Dive deeper into the Lattice report findings and learn how people teams serve as a rock for employees & executives to lean on.

#hrpriorities #strategy #talentmanagement #talentacquisition #performance #engagement #budget #benefits #tech #software #innovation #roi #dei #trends #2024

4. A PODCAST TO ENJOY: Metrics for employer brand success

 

A very insightful dive into metrics for employer brand success with Doug Kelsall, Global Recruitment Marketing & Branding Director at Experian and Jorgen Sundberg, The Employer Branding Podcast host.

In the Employer Branding Podcast episode you will gain the insights on:

what metrics they look at to judge ROI on your employer branding efforts;

how to drive partnership with internal stakeholders;

how to use data for priority setting.

#podcast  #employerbranding #metrics #roi #kpis #companysuccess #data #evp #stakeholders #talentattraction #engagement #retention #businesspriorities

5. A TOOL TO USE:  A compensation metrics cheat sheet.

 

Discover a free compensation metrics cheat sheet from @AIHR which teaches you to use data to overcome your most pressing C&B challenges. It will explain how to use 12 key compensation metrics and visualize compensation metrics in Excel.

Check it here and let us know if you find it helpful.

#metrics #guide #compensation #benefits #data #employeeperformance #kpis

 

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