This is a 5-bullet weekly pit stop for all interested in effective employer branding #106

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Coty pushes the boundaries of innovation to upskill its global workforce

 

@Coty created an internal metaverse for its 11,000 global employees to gamify global collaboration & engagement as well as to upskill the teams on new technologies & empower future innovation for Coty’s broad portfolio of brands.

Built with best-in-class 3D technology, the virtual Coty Campus integrated tools like chat discussions, screen-and-file sharing, customizable avatars.

It is the 1st metaverse to gamify global collaboration and engagement through a phygital reward system, based on item collection, location exploration, and quest fulfillment.

Read on to find out more.

#employerbrand #customerbrand #tech #innovation #metaverse #upskilling #employeedevelopment #employeeengagement #gamification #collaboration #reward #beauty

2. ACTIVATIONS TO FOLLOW: Surreal ‘celebrity’ endorsements made waves in the marketing industry.

 

@Surreal cereal ‘celebrity’ endorsement campaign became a hit and made waves in the marketing industry in 2023. They featured household names such as Serena Williams, Dwayne Johnson and Michael Jordan on their billboards, with one little catch – they weren’t the actual celebrities.

What is interesting about the campaign?

Ingenious use of names. The brand found the individuals who happened to share the names with famous personalities but were regular people & asked them to review their cereal. It created a buzz that was both cost-effective & incredibly engaging.

Social media buzz. This humorous approach resonated with the online audience – in 4 days, Surreal’s ‘celebs’ video commercial gained over 4,130 reactions, outperforming big-budget brands.

Alignment with the brand statement. The campaign was aligned with Surreal’s brand statement: ‘The world is serious enough. Why does breakfast have to be?’

Enjoy the campaign. Why not to follow this creative & humorous approach when working with your company’s employer brand?

 #employerbrand #celebrityendorsements #customerengagemnt #socialmedia #buzz #brandalignment #creativity #marketing

 

3. HIRING TRENDS & RECRUITMENT CHALLENGES 2024 TO CONSIDER.

 

According to @Morgan Law, in 2024, skills, AI, employer branding, and DE&I take centre stage. What hiring trends and talent challenges are anticipated for 2024?

The Morgan Law report lists the following ones:

1. Recruitment resilience. Both. In 2023, 86% of UK companies reported ‘quite’ or ‘very’ competitive hiring.

2. Skill-based hiring. 40% anticipate the ‘lack of skilled candidates available’ as their top recruitment challenge. By 2025, it’s predicted that 50% of all workers will need more training.

3. Digital disruption. The rising influence of AI &automation will significantly shape the talent market in the coming years.

4. DEI. Businesses that have leaders from diverse backgrounds saw a big increase in their earnings in 2023 – about 19% more.

Dive deeper into the Morgan Law report findings and learn what essential expertise to acquire & foster in 2024.

 

 #dei #employerbrand #strategy

 

4. A PODCAST TO ENJOY: Employer branding with gen AI.

 

A very insightful dive into employer branding with gen AI with Bryan Peereboom, Head of Recruitment at Wortell and Friso Visser, Lead Recruitment Marketeer at Wortell, and Matt Alder, Recruiting Future podcast host.

In the Recruiting Future podcast episode you will gain the insights on:

how to stay up to date with rapidly advancing tech;

how to engage hard-to-find audiences and automate processes while improving the candidate experience;

what the future of talent acquisition is.

#podcast #employerbranding #genai #technology #talentattraction #innovation #data #candidateexperience #contentassets

5. A TOOL TO USE: A RACI matrix template.

 

Discover a free RACI matrix template from @AIHR.

It is a widely used project management tool, designed to ensure that all stakeholders on a project work together towards the same goals. It keeps a project on track by eliminating confusion & miscommunication and ensures everyone knows their role.

Check it here and let us know if you find it helpful.

#racimatrix #template #projectmanagement #stakeholders #goals #objectives #employeeperformance #kpis

 

SPECIAL NEWS FROM EBSTARS ACADEMY:

Amy Davies, First30 uncovers the power of effective onboarding. 

 

In her masterclass Amy Davies, First30 uncovers the power of effective onboarding. You’ll explore the concept of imprinting and its profound effects on employee engagement and retention, delve into the latest onboarding statistics, and learn the proven ideas to enhance and transform your onboarding program that can be implemented immediately.

Check an excerpt from it and dive into the world of employer branding & innovation with us!

Subscribe to our free YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #innovation #inspiration #insights #strategy #employerbrand #layingfoundations #transition #ebstarsacademy

 

A BONUS PIECE FOR YOUR BRAIN

‘The algorithm’ book you should read

How does AI decide who gets hired, monitored, promoted, and fired?

 

The author Hilke Schellmann uncovers how AI has quietly & out of sight taken over the world of work and shows faulty algorithms & systemic discrimination of women & people of color.

The book reveals how much employers already know about us and how little we know about the technologies that are used on us. It advocates to go beyond these tools and more thoughtfully consider how we hire, promote, and treat human beings—with or without AI.

 

 

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️