This is a 5-bullet weekly pit stop for all interested in effective employer branding #100

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. EBSTARS FESTIVAL 2023: THANK YOU & SEE YOU NEXT YEAR! ✨

We would like to thank our speakers, partners and attendees for making the global Employer Branding Festival 2023 an incredible event.

A few figures to share with you:

• over 850 + attendees
• over 70 + speakers from different corners of the world
• over 50 + sessions
• over 40 + EBstars 2023 Awards winners.

Our attendees are thrilled and already creating the #ebstars24. Woohoo! Exciting!

The event recordings will be available to the public soon. Follow our updates on it.

We will notify you once they are ready.

Please share your feedback for the event. Take a few minutes & fill in the survey: https://ebfuture.typeform.com/to/Im3haoe3

Thank you very much again and see you soon!

The EBstars Team

 

#employerbranding #festival #ebstars2023 #EMEA #AMERICAS #APAC 

 

2. ACTIVATIONS TO FOLLOW: CVS Caremark pioneered a shift in workforce perception.

When facing a looming workforce shortage, @CVS Caremark transformed this challenge into an opportunity. Instead of focusing on the younger generation, they highlighted the value of mature employees.

What is interesting about the strategy & campaign?

CVS Caremark featured its mature employees, showcasing real-life transitions, challenges, and victories.

They launched programs to recruit, train, and retain this demographic.

The PR strategy was reinforced with data AARP & the Boston College Center on Aging & Work, lending weight to the campaign.

The positive outcomes include:

• In just 1 year (2006), the campaign generated 38 articles & over 36 million media impressions. And over 2 years – about 200 million impressions.

• CVS was positioned as an industry leader in workforce development, solidifying its reputation as an innovative, responsible employer.

• CVS’s mature worker program grew from fewer than 300 employees to over 1,000 in 2006.

Learn more about the CVS Caremark campaign and shifting the workforce perception here.

#employerbrand #customerbrand #workforceshortage #talentacquisition #generations #employeeengament #empowerment #bias #companyreputation

 

3. TOP 5 PRIORITIES FOR HR LEADERS TO CONSIDER IN 2024.

What 5 HR initiatives that leaders are prioritizing in 2024?

@Gartner has issued a report which lists the top HR priorities and expected challenges for 2024. These include:

1. Leader & Manager development. 73% of HR leaders confirmed their organization’s leaders and managers aren’t equipped to lead change.

2. Organizational culture. 47% of HR leaders don’t know how to drive change to achieve the desired culture.

3. HR technology. 56% of HR leaders confirmed their HR technology solutions & strategy do not match their current/future business needs, such as digital transformation.

4. Change management. 77% of HR leaders say their employees are feeling fatigued.

5. Career management & internal mobility. 66% of HR leaders agree career paths within their organizations are not compelling for many employees.

Dive deeper into the 2024 priorities for HR and benchmark your function against your peers.

#hrpriorities #leaderdevelopment #organizationalculture #technology #innovation #changemanagement #internalmobility #careerpaths #leadership #trends #2024

4. A PODCAST TO ENJOY: HR automation: best practices for efficient processes.

A very insightful dive into HR automation with Steve Boese, HR Technology Conference chair and Morgan Beard, HR Break Room podcast host.

In the HR Break Room podcast episode you will gain the insights on:

how to create efficiencies & inspire forward-thinking leadership through task automation;

how to avoid common pitfalls & maintain the human touch when embracing HR automation;

how to simplify data management, onboard and run HR analytics.

#podcast #data #technology #hrautomation #taskautomation #hranalytics #datamanagement #onboarding

5. A TOOL TO USE: AI to summarize long documents

Discover an AI tool from @Humata which chats your way through long documents and summarizes them for you.
Check it here and let us know how you find it.

#tool #generativeai #data #businessintelligence #automation #summarizing

 

A BONUS PIECE FOR YOUR BRAIN

‘Working backwards: insights, stories, and secrets from inside Amazon’ book you should read.

What has driven the success of Amazon?

The Amazon executives Bill Carr and Colin Bryar reveal the 14 leadership principles & practices that have driven the success of one of the most extraordinary companies the world. The book offers keen analysis & practical steps for applying with a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence. The authors demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices.

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️