This is a 5-bullets weekly pit stop for all interested in effective employer branding #53

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Feel valued at Fidelity. ?

 

@Fidelity International has recently launched a new brand campaign ‘Feel Fidelity’, wishing to attract & retain talent in global markets. On launch, the message & imagery have been broadcast widely in global offices (videos, digital screens, interactive PDFs). The core branding has been tailored to the specific regions. The careers site and Glassdoor pages have been updated to reflect the new branding.

WHY TO DO THIS?
?the campaign’s distinctive look & messaging reflect the EVP and a welcoming, caring company culture where people feel respected, trusted and able to be truly themselves;
?the new creative demonstrates the diversity of the business and enhances the company’s customer brand.

Enjoy the campaign to the fullest here.

 

 

#employerbrand #customerbrand #EVP #talent #recruitment #retention #employerofchoice #workculture #campaign

 

2. ACTIVATIONS TO FOLLOW: Creating talent-focused content. ?

 

@Chatter Communications developed its Readability tool to analyze & check web text for readability, tone and highlight any gender-bias. It is technology-innovation personified and features the use of AI to develop well rounded content.

The entry has won the Technology Innovation Award at the Recruitment Marketing Awards 2022.

What is spectacular about this tool?
?it improves the number & quality of applicants and also leads to more diverse and gender-balanced workplaces;
?it works on existing websites and also links in with content management systems to highlight any potential issues before text goes live;
?it makes suggestions on how things could be improved, flagging up long sentences, the passive voice and other aspects.

Get more insights on how Readability works here. Why not to use a tool like this and ensure that your recruitment content talks to the right audience?

 

#employerbranding #talent #recruitment #employment #inclusivehiring #candidateexperience #dei #socialequality #bias #AI #tools

 

3. HR TRENDS 2023 TO NAVIGATE. ?

 

How should HR leaders and professionals prepare for the future?

David Green, @Insight has compiled the annual set of HR Trends 2023 to help us navigate the future of work. Some include:

1. Tackling recession via a people-first approach. HR leaders have to better understand the nuances of the work relationship and business cycles that include downturns.
2. Solving the ‘productivity paradox’ of hybrid. HR and people analytics professionals will lead the organizational design of the future, which should be fully adaptive to hybrid work.
3. Amplifying the employee voice. The future of employee listening will include using more active listening channels, collecting passive listening meta data, etc.
4. Humanizing the work experience. EX provides the catalyst for HR to become ‘the motor of a continuously changing organization that serves employees.’
5. Fostering mental health & wellbeing at work. Companies should take a systemic approach to this aspect and consider that positive business outcomes depend on positive people outcomes.

? Explore further the HR Trends 2023 from David Green here.

 

 

#employerbranding #organizationaldesign #employeeexperience #workculture #talentmanagement #changemanagement #digitalization #peopleanalytics #dei #esg #upskilling #employeelistening #wellbeing #trends2023

 

4. HR TECHNOLOGY TOOLS TO USE IN 2023. ?

 

The HR tech market has been on fire for the last few years. What new market categories are there?

Josh Bersin highlights plenty of hot spaces to bet on which offer us lots of innovation and consolidation. Some include:

1. Employee experience platforms. Popularized by ServiceNow and Microsoft Viva, this has become a high-priority product category.
2. Talent intelligence platforms. They help companies with sourcing, internal talent matching, intelligent succession management, data driven solutions for assessment, job design, skills analysis (for instance, Eightfold, Gloat, Beamery, Phenom, SeekOut, iCims).
3. Lifecycle employee listening systems. The platforms like Qualtrics, Perceptyx, Medallia, Glint, Peakon collect data from many sources and give us a complete view of employee sentiment, satisfaction, engagement and productivity.

? Discover the full list of the new categories & solutions here.

 

#tools #platforms #HRtechnology #employeeexperience #talentintellihence #employeelistening #talentmanagement #peoplemanagement #trends2023

 

5. A PODCAST TO ENJOY: How to support your company in a recession? ?

 

A very insightful dive into how to support your company in a recession with Toby Culshaw, Talent Intelligence Lead, Amazon and David Green, Digital HR Leaders podcast hosts.

In the Digital HR Leaders podcast episode you will gain the insights on:
? how to set up and position a talent intelligence function;
? how to leverage the power of talent intelligence to push your company through the recession;
? what skills you should look out for to build an effective talent intelligence team.

 

#podcast #employerbranding #talentintelligence #data #hiring #recruitment #skills #recession

 

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:

have spotted: 

? Poland: Carrier is looking for an Internal Communications and Employer Branding Manager HERE

? Turkey: Anadolu Efes is looking for a Talent Acquisition and Employer Branding Supervisor HERE

? China: Volvo Cars is looking for an Employer Branding Expert HERE

? USA: Bentley Systems is looking for a Global Employer Branding Specialist HERE

#keepgrowing #ebjobs #career

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️