This is a 5-bullets weekly pit stop for all interested in effective employer branding #51

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Bupa redefines health & wellness. ?

 

@Bupa has launched a new brand campaign ‘This is Health’, redefining the meaning of health and wellness for the modern age. The upbeat 60” TV advert tells powerful people stories, demonstrating that in 2022 health looks & feels different to every individual.

WHY TO DO THIS?
?the campaign spotlights the diversity of needs and promotes the role of expert and accessible healthcare;
?the new creative demonstrates Bupa as an attractive employer which cares about employee wellbeing and provides a strong mental & physical health support;
?it cements Bupa’s position as a leading healthcare provider.

Discover health & wellness with Bupa here.

#employerbrand #customerbrand #mentalwellbeing #physicalwellbeing #healthcare #employerofchoice #campaign 

 

2. ACTIVATIONS TO FOLLOW: The Body Shop offers an inclusive recruitment journey. ?

 

Starting in 2021, @The Body Shop has taken purposeful action to attract and accommodate talent that may encounter barriers to employment.

Open Hiring is a very progressive recruitment strategy, developed by a fellow B Corp Greyston Bakery, which means hiring people based on their potential and not their past. In 2022 the program is being expanded to include training, development and social support.

Why is this program spectacular?
?it removes barriers and bias in employment practices and gives work to the marginalized & underemployed;
?it attracts a broad talent pool and creates an open, trustworthy & honest work environment;
?it fulfills The Body Shop equity strategy by supporting social equality in the communities where they operate.

Get more insights on how this program works here. Why don’t you become an Open Doors employer?

 

 

#employerbranding #talent #recruitment #employment #openhiring #inclusivehiring #candidateexperience #dei #socialequality #bias

 

3. HR TRENDS 2023 TO NAVIGATE. ?

How to stay one step ahead and accelerate your company’s HR’s impact?

@McLean & Company has recently published HR Trends Report 2023 which outlines the 5 key trends your company should focus on to prepare for the uncertainty of 2023:

1. Re-examining HR’s role. There’s a need for HR to enhance its strategic skill set and monitor increasing HR stress and burnout levels.
2. Expanding employee experience conversation. Curating employee experience beyond the physical work boundaries becomes more important.
3. Making space for DEI. There is a need to refocus on governance, leadership buy-in & strategic discussions on DEI to effectively continue the DEI journey.
4. Charting the course to HR digitization. Digital transformation allows HR to become more effective, strategic & equipped with the ability to make data-driven decisions.
5. The struggle to close skill gaps. Companies which are effective at cultivating talent internally reduce HR’s need to rely on the labor market to fill skill gaps.

? Dive into further HR Trends 2023 findings here.

 

#employerbranding #employeeexperience #workculture #talentmanagement #organizationaldesign #changemanagement #digitalization #dei #skillgaps #trends2023

4. A TOOL TO USE: HR services & recruitment solutions.?

Discover a very useful tool which connects candidates & employers. It puts all your HR tasks into the digital age and handles HR auditing and policies. You can manage time-off requests, recruit new employees and even run employee performance evaluations with ease and from the convenience of remote workspaces.

? Check it here and enjoy!

 

#tools #recruitment #candidates #talentmanagement #performancemanagement #hraudit #policies

 

5. EMPLOYEE MOTIVATORS TO CONSIDER. ?‍♂️

 

How to drive office attendance? We should understand what motivates employees to come in.

A recent Robin research found that 64% of respondents were more likely to come into the office if they knew their team would be there. In-person collaboration, face-time with leaders, socializing with colleagues – these are just a few experiences that a home office can’t recreate.

Robin also points 3 strategies to promote collaboration, community and connection in the workplace:
1. Emphasizing intangibles. Think how to promote opportunities to meet and formalize them as a benefit for time spent at the office.
2. Connecting before you cut. Before reducing compensation for remote/hybrid employees, make an office more enticing to employees, offering a balance between incentives & experiences.
3. Prioritizing visibility of office activity. Invest in hybrid workplace experience tools which let employees plan their days in the office and have their activities visible.

? Explore more on the Robin research findings here.

 

#talentpreferences #employeesatisfaction #employeeexperience #collaboration #socializing #hybrid #remote #benefits #intangibles

 

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:

? Poland: State Street is looking for an Employer Brand Specialist HERE

? Philippines: Nasdaq is looking for an Employer Brand Specialist HERE

? Australia: Uber is looking for a Program Manager – Talent Attraction & Employer Branding HERE

? Germany: Michael Page is looking for a Senior Employer Branding and Recruiting Specialist HERE

 

#keepgrowing #ebjobs #career

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️