This is a 5-bullets weekly pit stop for all interested in effective employer branding #50

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1.A BRAND TO FOLLOW: Get more than you expect at Ascendum. ?

@Ascendum has recently launched a new employer branding campaign ‘More than you expect’ aiming to position the company as a top employer and attract new talent.

What is interesting about the campaign?
?the campaign has been launched through a series of inspiring campaign visuals and headlines such as ‘More than a job. A career’, ‘More than work. A future’, ‘More than a choice. A passion’, etc.;
? the campaign was amplified with the launch of a new career website across different regions and other social media communication assets in line with the company digital strategy.

Enjoy the Ascendum campaign video here.

 

 

#employerbrand #customerbrand #recruitment #sourcing #talent #digitalstrategy #careerswebsite #socialmedia #assets #campaign #topemployer

 

2. ACTIVATIONS TO FOLLOW: Sephora’s new careers website offers innovative experience. ? 

Take a look at @Sephora’s brand-new career and global corporate website, which has recently been re-launched. It details Sephora’s long-standing heritage, its EVP and the efforts that the group has made in giving back to the community.

What is spectacular about the new website?
?the jobs available across the global operations are accessible with just a click and the job hubs are integrated with an ATS;
?each market has a dedicated page that features life & culture at Sephora; besides, there is a link to its specific eCommerce site;
?it delivers an innovative prestige beauty experience to consumers and a great experience to candidates, the employees & communities.

Take a closer look at the new Sephora’s careers website here.

 

#employerbranding #recruitment #sourcing #talent #careerswebsite #candidates #employees #communities #innovation #atsintegration #companyculture

 

3.A STRATEGY TO FOLLOW: How to solve productivity paranoia? ?

 

A recent Microsoft’s Work Trend Index has discovered a profound problem at work: while 87% of employees believe they are highly productive, only 12% of CEOs agree.

This is a staggering finding. While employees work really hard, CEOs simply do not recognize it.
How to manage it? Here is a strategy offered by Josh Bersin which includes:

1. Rethinking organization design, accountability and focus for growth. This helps to make work easier, simplify products & services and get people more focused.
2. Re-engineering performance management. Re-engineered aging performance process saves company time.
3. Enhancing company culture and people management. It’s time to rationalize and focus your employees which takes culture and management, not a simple layoff.

? Explore Josh Bersin’s strategy spotlights here.

 

 

#trends2023 #workplace #organizationaldesign #performancemanagement #peoplemanagement #productivity #companyculture #motivation #layoffs

 

4.A PODCAST TO ENJOY: HR Technology implementation. ?

A very inspiring dive into the journey of HR technology implementation at Heathrow Airport with Caroline Knight, Head of Corporate Technology and Steve Boese & Trish McFarlane, HR Happy Hour hosts.
In the HR Happy Hour episode you will gain the insights on:

? what benefits of having the ‘right’ HR Technology system are;
? how important a continuous improvement cycle is;
? what steps Heathrow Airport took to have Oracle implemented.

 

#podcast #HR #corporate #technology #peoplemanagement #processmanagement #continuousimprovement 

 

5.COST-CUTTING STRATEGIES TO ADOPT: Avoiding layoffs. ?‍♂️

 

According to a Crunchbase News tally, more than 88,000 employees in the U.S. tech sector have been laid off in mass job cuts so far in 2022.

Is it possible to avoid layoffs and how to do it?
Cornerstone lists cost-cutting strategies to avoid layoffs. They include:

1. Putting promotions & raises on hold. Communicate these changes to your employees, explaining that to save jobs, the business must be as lean as possible.
2. Considering executive compensation adjustments. Similarly, businesses should consider reducing executive salaries by 15-25% or freezing bonus payments to these individuals.
3. Reducing employee hours. This way, a company can save on its payroll spend while still keeping people employed.
4. Evaluating company top performers. Talented employees can act as ‘force multipliers’ and raise the performance bar for their colleagues.
5. Paying employees in due course. Pay employees as you normally would and, if financially viable, offer stipends to help with any expenses incurred in a time of crisis.

? Take a deep dive into these cost-cutting strategies here.

 

#strategy #workforceplanning #talentmarket #layoffs #furloughs #compensationadjustments #budgetmanagement #costcuttingstrategy #peoplemanagement #performancemanagement

 

A BONUS PIECE FOR YOUR BRAIN ?

‘The Robot-Proof Recruiter’ book you need to read

 

How to effectively attract and recruit the right people in a world of technology overload?
The author Katrina Collier shares with us her tips & tricks on how to recruit without online presence, how to work with hiring managers to improve candidate experience and how to use technology to support candidates’ journey from initial outreach to an employee and all the way through to alumnus. ??

 

#sourcing #recruitment #hiring #candidateexperience #technology #candidateengagement #employees #alumni #strategy #book

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️